Your Ad Account Is NOT a Reliable Testing Ground, Your Website Is

To offer free shipping, or to charge for shipping, that is the question. This episode dives into how you can use different shipping offers to create more PROFIT in your biz, with real examples from 3 brands. Tactical & Practical is sponsored by Intelligems.io - your one stop shop for profit growth. Intelligems allows us to test content, prices, and offers all across our shopify store using PROFIT as our north star metric. Unlike most SaaS, Intelligems doesn't charge you a % of revenue generated from it, it's super affordable for brands of all sizes. Hit them up to schedule a demo and let them know I sent you!

In the new song, "Skoal, Chevy, & Browning" Morgan Wallen uses the positive attributes that those^ brands have, and likens them to the type of man he hopes to become. "Be a friend like Skoal, always there in a pinch Love your woman like a Chevy, steady as a rock When you've got something to say, do it like your Browning, and try to shoot 'em straight" This is the EXACT principle I covered in an episode a few weeks ago: Original Grain says their watches are Rugged & Dependable, like the men who wear them Jack Daniel's has said their whiskey is bold & complex, just like those who enjoy it Ridge says their wedding rings are as reliable as the men who wear them After you watch this episode, go to ChatGPT, tell it to write 100 positive adjectives that could be used to describe your product AND your target customer, then start testing copy that follows this formula: Our [product] is [positive attribute] & [positive attribute], just like the [target customer] who [action verbs] it It'll make you more money, I promise Shoutout to the guys who actually wrote the song, Joe Fox, Chase McGills, and Josh Miller... I wonder if they do any freelance copywriting for ecom brands. They're better at it than 99% of us. Tactical & Practical is sponsored by Intelligems.io - if you're feeling inspired to write some new copy after this episode, make sure you TEST IT with Intelligems to maximize the PROFIT you can extract from your shopify store. Test copy, images, videos, prices, buttons, and everything else you can think of with Intelligems.io - let 'em know I sent you and start making more money today!

In this episode, I show you how to evaluate the results of split tests based on different cohorts (new vs returning site visitors, mobile vs desktop traffic, cold vs warm traffic), so you can stop marketing to the averages, and start marketing to individuals. Tactical & Practical is brought to you by Intelligems.io Intelligems is our profit-optimization platform, and it's the reason why we're able to dig into the results of these tests at the cohort level, and roll our personalized experiences on our website. Go to intelligems.io today and tell 'em I sent you!

In this episode, I break down a super overlooked tactic: how to find your best-performing ad traffic destinations. The results might surprise you as much as they surprised me. This episode is brought to you by Intelligems.io If you don't know, Intelligems is the software that shows me all the blue bars I've been sharing - it's the results of split tests we've ran through their software on our shopify store, and it's one of the most impactful tools we have in our tool kit. Plans start at just $99/mo, so it's in reach for EVERY brand who wants to make more money!

In this episode, Nate covers 5 ways to make your customer acquisition MORE PROFITABLE, with real examples & case studies of each. Tactical & Practical is sponsored by Intelligems.io - If you want to test more offers on your website that'll make you more money, schedule a demo with intelligems and start offer-testing today!

Copywriting is a performance lever. Tbh, it's one of the biggest performance levers we have... but I slept on it for WAY TOO LONG early in my career. In this episode, I break down some copy we wrote & tested that increased CVR & Profit Per Session of our top landing pages by double digit percentages. You owe it to your shareholders to start testing messaging on your website, so take 13 minutes to watch this pod & start writing new copy today. We can't test our copy without today's sponsor - Intelligems.io - Our one stop shop for profit growth! It allows us to test content, copy, images, prices, and offers all across our website and it's been a gamechanger for our biz! Go to intelligems.io and let 'em know I sent you to start making more money today!

Everyone complains about how unreliable Meta is... but those people will tell you that it's the only viable testing ground for new creative... It's not. We test creative on our website first, then roll out winners to our ad account, and it's paid off big time. This episode covers how we test messaging, visuals, and site structure elements on our website to massively increase our top & bottom line. This website testing wouldn't be possible without our sponsor: Intelligems.ioIt allows us to test every aspect of our website, with the goal of growing our revenue & profit per session. Schedule a demo today and tell 'em I sent you!

Everything you need to know about price testing, neatly packaged into one, 25 minute podcast episode: Nate is proud to partner with Intelligems.io for a 6-part series to get you up to speed on all things PROFIT-OPTIMIZATION. This series will focus on split testing high impact areas of your website & customer journey to make sure you're adding the most dollars possible to your top & bottom line. Stay tuned for the rest of the series.

Nate is proud to partner with Intelligems for a 6-part series to get you up to speed on all things PROFIT-OPTIMIZATION. This series will focus on split testing high impact areas of your website & customer journey to make sure you're adding the most dollars possible to your top & bottom line. Stay tuned for the next 6 episodes!

In this episode, Nate teaches you how to discern who you should, and who you shouldn't take marketing advice from. Tactical & Practical is sponsored by Intelligems.io - the ultimate profit optimization tool for shopify brands.