Startup Selling: Talking Sales with Scott Sambucci podcast

Daily Dose Throwback: The Process is the Process.

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In this episode of the Startup Selling podcast, Scott and Stephen explore the crucial idea that "the process is the process." They emphasize the importance of having a defined and repeatable process rather than solely focusing on outcomes. Scott explains how a structured approach not only ensures consistent results but also allows for effective testing and continuous improvement. The episode includes a candid look at a process that didn’t go as planned with a new client, detailing the lessons learned and how the team refined their approach moving forward.

 

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