Live Like a Leader podcast

The Valuepreneur Mindset: Rethinking Startup Success with Steve Waddell

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What You’ll Learn in This Episode:

  • How Steve Waddell transitioned from shipbuilding to entrepreneurship.
  • The inspiration behind Valuepreneurs and why it challenges conventional startup wisdom.
  • The key lesson from Steve’s TEDx Talk: Start with Who, Not Why.
  • The challenges of launching a product, from patents to tariffs and the impact of COVID-19.
  • Why networking, strategic grants, and understanding your customers are the keys to startup success.
  • The groundbreaking technology Steve is developing to improve healthcare and independent living for seniors.

Guest: Steve Waddell

  • CEO & Founder of Nasoni
  • Creator of the award-winning Nasoni Fountain Faucet
  • Author of Valuepreneurs: The New Rules for Building Products, Growing Your Business, and Achieving Your Entrepreneurial Dream
  • TEDx Speaker: Start with Who, Not Why
  • Innovator in AI-driven healthcare solutions

Resources & Links:

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John Bates provides 1:1 Executive Communications Coaching, both in-person and online, as well as large and small group training. 


Sign up for his free weekly micro-trainings at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty and connection.

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