Consumer Behavior: Business Reviews and Their Impact on Purchasing Decisions

In this final (for now - see below!) episode of Spark Live, Taylor and Carter discuss how to reach who your customers actually are and not who you think they are. Check it out! And if you haven't heard, Spark Marketer has become FutureNow Marketing. See more at https://futurenowmarketing.com. So in the immortal words of Porky Pig, "That's All Folks!" But don't worry! Taylor and Carter will be back soon as they work out the finer details in a rebranded show to continue to deliver actionable, relevant, and impactful insights to help your business. We'll talk more about the latest in AI and marketing technology as the space continues to evolve. Thanks for listening to Spark Live over the past few years! We hope you've learned a thing or two and applied it to your own business. Until next time!

Most people are familiar with Google & Facebook as a form for reaching your audience. But have you considered YouTube? If not, you might after listening in to this episode. Thanks for listening!

Digital security is an often overlooked, but it is a vital tool to keeping your business protected. In our latest episode, we go into detail about the best practices for website and password security!  If you are wondering if you digital security is strong enough to stand up to clever hackers, listen in!  Thanks for listening!

Get ready for a Q&A! This week, we're exploring the world of AI tools, "made-up" companies in GBP, and the differences between Google searches and AI-powered searches. Thanks for listening! 

AI has taken the world by a storm and its capabilities continue to grow by leaps and bounds. In our recent Spark Live episode we talk about the effect of AI on customer experience. Thanks for listening! 

Responding to negative reviews is crucial for several reasons: maintaining a positive brand image, improving customer satisfaction, and fostering trust! In this episode we discuss effective strategies for navigating negative review response.  Thanks for listening! 

Tune in as we recap from our time at NCSG last week!   Thanks for listening!

Today we're talking about The 2024 Local Consumer Review Survey! Understanding consumer behavior is essential for brand success. The competitive online review landscape shapes reputations significantly. We'll discuss how consumers interact with business reviews, the importance of various review elements, and how they compare to personal recommendations. Thanks for listening!

Today we're talking about User-Generated Content (UGC). Discover how real, customer-created content is reshaping brand trust, enhancing engagement, and setting new trends in the digital realm. Learn how brands like GoPro and Starbucks are turning customer stories into powerful endorsements. Get actionable insights to leverage UGC in boosting your SEO and embracing authenticity. Thanks for listening! 

This week's show focuses on the impact of voice search on SEO. We talk about the role of AI tools in optimizing mobile SEO, local SEO strategies, content adjustments for voice searches, and upcoming trends that could influence SEO strategies. These topics are crucial for anyone looking to stay ahead in digital marketing!  Thanks for listening!