ep. 108: Repurposing Subsidies with Todd Barker

FORCES OF NATURE: A talkshow miniseries featuring dynamic leaders from across food & environmental movements. Tune-in for a dose of optimism.   FORGING A STRONGER VALUE CHAIN w/ host: Aaron Niederhelman In a perpetual dance between value creation and supply chains, hear how Souberian pushes the envelop w/ Unilever's 400 in-house brands.  --- Eric Souberian Executive Director of Climate and Nature Fund, & Vice-President Business Operation Sustainability at Unilever ---  INTRODUCTION With over two decades of international work experience in sustainability, general management, sourcing, and M&A, Eric Soubeiran is a leading force behind Unilever’s massive value chain. In his role as the VP Business Operation Sustainability, Eric manages the environmental impact of one of the largest CPGs companies in the world. Soubeiran is also the Executive Director of the € 1 billion Climate and Nature investment fund that Unilever launched to take decisive action, and support the collective efforts of their 400 in-house brands seeking to protect the health of the planet. Eric focuses efforts on building multi-stakeholder environments, and he leverages a convening capacity to bring key stakeholders together to drive transformation and establish impact at scale. Leadership skills that he’s picked up throughout the years from mentors like Alan Jope and Emmanuel Faber. Prior to Unilever, Soubeiran was Chief Sustainability Officer and VP of Nature and water cycle at Danone, and he’s currently a non-executive director of the Carbon Trust and The Gold Standard Foundation.   ---   RADICAL TRANSPARENCY Soubeiran talks about pioneering transparency, “It’s about knowing where you are sourcing things from. We are investing quite a lot of time in traceability because our value chains are quite complex, and most of the world’s supply chains are very complex too. For this to work you must do it in collaboration and with suppliers. We are dialoguing with our suppliers to put in place our climate action programs.” “Last year we piloted transparency initiatives with a group of 60 diverse suppliers. We looked at how we could connect our value chain -with- their value chains. This is being very transparent with key stakeholders; we all have to share what you know and what you don’t know. The program has been successful, so we’re scaling it up to 300 suppliers next year – which represents 65% of our (Unilever's) carbon footprint.”   ---   A BILLION € EUOR CLIMATE & NATURE INVESTMENT FUND To accelerate climate action, Unilever’s brands will collectively invest €1 billion in a dedicated Climate & Nature Fund. These resources will be allocated over the next ten years to take meaningful and decisive action, with projects (likely) to include landscape restoration, reforestation, carbon sequestration, wildlife protection and water preservation.   "The climate & nature fund is to transform some of the key ingredients that we use in our products to a more sustainable manner. The objective is to fulfill the promise that the brands have to the world. We want to create a movement around this fund so that we’re attracting the right partners along the journey.”     ---   ABOUT UNILEVER:  Unilever products are used by more than 3.4 billion people every day in over 190 countries. In 2022, Unilever had a total turnover €60 billion and employed 150,000 people. Unilever has more than 400 brands sold around the globe – with 14 reaching sales over €1 billion, and 81% of all brands being in the top two in respective markets.    

ep. 114: Sara Farley · The Rockefeller Foundation Forces of Nature is a talkshow miniseries featuring dynamic leaders from across food & environmental movements. Tune-in for a dose of optimism.   FOOD AS CLIMATE & SOCIAL ACTION w/ host: Aaron Niederhelman   Sara Farley leads the global portfolio for The Rockefeller Foundation’s food team. In this capacity she is driving the Foundation’s inaugural regenerative food systems strategy and leading the articulation of a “Big Bet” for Food + Climate for the foundation. Sara is leading such signature initiatives as the Food Systems Vision Prize, and directs the diet quality portfolio and is expanding the good food purchasing portfolio and true cost accounting work globally with the aim of shifting the diet quality of 500 million underserved people by 2030. We’ll witness all kinds of interesting climate actions in many forms over the next decade, but what feeds us may just possess the greatest potential to drive lasting change across large and diverse populations. Food and its production impact everyone; everyday. In fact, improving food systems and supporting the proper management of the resources required to produce more food in the future is a pillar of the Rockefeller Foundation’s Climate-First mission. With a storied history of supporting the greater good, The Rockefeller Foundation investments in food-as-climate-&-social-action will cast a long-shadow over the future of giving. Furthermore, documenting the lasting wins for the poorest to the wealthiest populations will influence State sponsored resources and traditional investment dollars seeking the mutually-beneficial returns from taking food actions.   REGENERATING ACROSS A SPECTRUM At the Rockefeller Foundation they have embraced the benefits of regenerative food production across a spectrum. The transition away from big ag won’t be easy, but from what Sara tells us – it’s all about the long game. “Regenerative agriculture is not just one thing. It covers a range of outcomes, and the practices to achieve beneficial impact on varied landscapes,” says Farley, VP of Global Food Portfolio at The Rockefeller Foundation. Sara talks to us about just how important it is for like-minded benefactors to collaborate on big Regen efforts moving forward. “It’s not just the size of the undertaking to transition towards regenerative that requires funders to go at it together; it’s because of the multiple complexities that we’ll face in supporting the transition,” explains Farley.   GETTING BETTER WITH EACH & EVERY COP "Food arrived at COP27. We no longer the little kid at the back of the room. We did have a voice. There were 200 food focus in Egypt. There 4 or 5 Food-focused pavilions. It felt like a feast. What was also existing was the food conversation wasn’t only in the food pavilion, but food was central to climate discussions in all COP pavilions,” Sara shared while explaining some of the good things that came from COP 27.   “I think within the food tent we need more discipline. We need to get clearer and sharper for what we’re advocating for. Let’s tighten up the aperture. Let’s become very clear about high ambition countries. Let’s come clear about Regen financing mechanisms, and I think we’ll come to a shorter list to COP 28.” – ep. 114 guest, Sara Farley.   Tune-in to hear more... www.SourcingMatters.show

ep. 113: Benedikt Bösel · Land Use Pioneer Forces of Nature is a talkshow miniseries featuring dynamic leaders from across food & environmental movements. Tune-in for a dose of optimism.   ECOLOGICAL PRINCIPLES IN LAND USE w/ host: Aaron Niederhelman Benedikt Bösel is founder and CEO of Gut & Bösel, a 3,000 hectare ecological farm and land use research center east of Berlin, Germany.  The site is quickly becoming an epicenter for the future of food & fiber production.  It’s the whole ball of wax from regenerative food production practice, forestry management, savvy land use, stewardship initiatives, animal centric integration, and even a royal bed & breakfast to welcome new guests to the movement. It’s a gem of a spot and a big win for the EU Regen. In 2016, Benedikt took over management of the land that’s been in his family for 300 years. He changed the operating system to farm and forest by improving the ecology. In just a few short years, Gut & Bösel has grown from a concept to now tabulating positive outcomes of systemic land use management trials.   Brought together in Brandenburg, this epicenter will expand everyone’s capabilities to understand and to work smarter with natural systems.  Buy-in has been good. Agtech is woven into the fabric of this innovation hot-bed, and influential players from around the Brandenburg region, across Germany and throughout Europe have responded to Gut & Bösel with resounding support. In the blink of an eye, Benedikt has laid the foundation for a Stone Barns, EURO.   --- LAND USE PIONEER ---   FARMING THE ELEMENTS Mitigating climate change & biodiversity loss, staving off hunger & malnutrition and even offering equal opportunities for all, at Gut & Bösel they believe that land use is the key to addressing many pressing problems. Through holistic pasture management, composting, syntropic agroforestry and forest conversion, and even the development of new software and technology – they’re working on methods of multifunctional agriculture to build healthy, resilient and thriving ecosystems. The Brandenburg region has little precipitation and very sandy soils. It’s a challenging place to farm. Benedikt came to Alt Madlitz with a grand idea. Then drought came, and everything changed. This forced him to innovate years before originally planned. Benedikt doubled down on closing the nutrient cycling loop of ecology to keep healthy production from his land. He’s weathered that storm and now built resiliency.   AWARD WINNING EFFORTS & DEFT TOUCH Benedikt was named 2022 Farmer of the Year in Germany by the Federal Minister of Agriculture. The Gut & Bösel team was recently the subject of a six-part Disney+ miniseries titled ‘The Farm Experiment‘, which is expected to drop in 2023. The release of a book sharing more of the good, the bad and the journey to date is on the docket. In ep. #113 we chat about the soon to begin World Cup 2022. You get some insight into Benedikt’s POV on global affairs, and where he believes change is going to come from. We also learn that despite being a German football fan at heart, it’s the NBA that gets Benedikt to kick back and have a few beers. In fact, it’s my hometown Boston Celtics may be his team. Go GREEN (C’s & The Planet). I’m pulling for team USA in Qatar, but no matter what happens I’m just excited to see the beautiful game played on its grandest stage.  Despite all the problems that brings.   https://sourcingmatters.show  

ep. 112: Jennifer Hashley · Friendly Neighborhood Food Superhero Forces of Nature is a talkshow miniseries featuring dynamic leaders from across food & environmental movements. Tune-in for a dose of optimism.   LOCAL FOOD SUPERHERO w/ host: Aaron Niederhelman Rooted in the Tufts Friedman School of nutrition, the New Entry Sustainable Farming Project is one of the first initiatives nationwide to help immigrants and refugees develop commercial farming opportunities. Change-agent Jennifer Hashley grew New Entry into a sustained effort while she was getting her Master’s in Agriculture and Public Policy at Tufts. The goal since the beginning has been to help farmers thrive in the fields, the office and within their communities. Today, 25 years later and New Entry has established a framework that will teach anyone that’s ready to learn how to operate a successful sustainable farming business. New Entry is teaching an approach to farming that could eventually become the model that everyone uses to produce food in the future. A model that is smaller scale, regional, diversified and using production that is bathed in ecological best practice. Each and every food purchase from these farms is a circular dollar spent in local economies. Jobs are created, and in using this production approach the land, natural resources and nature are looked after in more responsible manner. New Entry farms are also beneficial in dealing with food waste, water and this healthy farmland sucks down and stores carbon. Additionally, farming the landscape to combat climate change is real, and as a whole local food is significantly less taxing on the environment as compared to conventional. The biggest win of all is the opportunity for more community members to eat more fresh and nutrient dense foods from nearby farms. --- LOCAL FOOD SUPERHERO --- For others, with current geo-political instability and what was exposed as weak spots in global food supply chains during COVID, local food from regional production is actually all about guaranteeing food security for the future. More New Entry farmers on local lands helps with food surplus for any region or community. Local food is also about stability. After all, “Every society is (only) three meals away from chaos.” The long and short of it, New Entry brings contemporary farmers up to speed. Jennifer has developed a system that is chock-full of creative ways to gain land access, grants and funding programs. She help farmers work with multipliers, to figure out distribution and value-ad, and they offer a network to help with staffing. This all adds up to capacity building of local and regional food production. Here we have a trained workforce that is champing at the bit to work their butts off. What’s needed is access to good land, some capital, and a community commitment to make it all grow. New Entry is infrastructure that will change food system by serving the needs and interests of this vested communities of eaters.   CALL TO ARMS Jennifer is optimistic for the future. She wants you to share in her vision of stability through focus on production of good local food. Her call to action is to simply support the things that we believe in. Use your purchasing power of this good local food as a way to exercise those beliefs. When more of this is done in your community, more folks that you care about will benefit. That’s actually true for any community that gets a New Entry farmer to start farming for them. She’s got the IP to train a workforce and drive food systems change. So, time to break some bread with Jennifer and find out how to light this local food candle! Who wants in?   So, tune in to hear how Jennifer is making it all happen…

ep. 111: Volkert Engelsman · Marketing Mastermind | Guru of Differentiation Forces of Nature is a talkshow miniseries featuring dynamic leaders from across food & environmental movements. Tune-in for a dose of optimism.   FOOD FULL OF THOUGHT w/ host: Aaron Niederhelman Volkert Engelsman is CEO of EOSTA, the EU’s largest importer of organic and biological fruit. Volkert is nothing short of a mastermind when it comes to marketing product differentiation, and amplifying how those differences benefit each stakeholder involved. In this conversation we hear what it has taken for Engelsman to become a leading force connecting the worlds of healthier food and thriving soils.  “When you commoditize products, you anonymize origin and backstory,” explains Engelsman in describing why he launched food integrity platform Nature & More.    The Sustainability Flower by Nature & More is used to evaluate, manage and communicate the net positive environmental impact and social welfare achievements of organic growers and supply. It’s a sticker that validates production and sourcing claims on each piece of fruit, and a robust platform behind it all that gives it the integrity to make the storytelling stick with consumers. If you’re a grower, retailer or consumer like us all - listen-in to this episode to hear how we'll get to a point of food full of thought.   - THE KAYAK OF REGEN INCENTIVES In an effort to establish financial rewards for the positive externalities derived from regenerative land management, Volkert has initiated the Business Alliance for Regenerative Agriculture (BARA). The objective of BARA is to work with existing initiatives, and suss-out new reward structures that incentivize more stakeholders for ecosystem health and the social benefits tied to regenerative agriculture.    COALITION OF THE WILLING  Eighty (80) initiatives and companies from all over the world have come together to launch BARA. At October’s kick-off gathering held at EOSTA’s home office in Waddinxveen, Netherlands, cohosts Climate Farmers of Berlin and EOSTA defined seven working groups to build upon: Carbon Methodologies, Policy Engagement, Trading Positive Externalities, Sharing & Exchanging Experiences, Consumer Awareness & Retail Storytelling, Setting up Farms & Transforming Regions, and Organic Meets Regenerative. A next BARA conference is scheduled for 2023. It's been designated to review initial working group findings, and to continue to move the ball. For decades, Volkert has used a unique marketing prowess to differentiate better quality foods grown in healthy soils as acts of climate & social action. The Nature-&-More platform and now BARA are intuitive POCs that are ripe to translate the positive impacts of food with the UN's 17 SDGs.  It is palatable action in every mouthful that benefits people and the planet.  - “Tomorrow’s profit will include externalities, and social and environmental costs – which is precisely what is happening right now in Europe. In fact, you see it everywhere this is gradually descending into the DNA of financial markets, taxonomies, and fiscal incentives. The definition of profit is changing.”  - Volkert Engelsman - CALL TO ARMS Volkert Engelsman has a call to action for us all in food / planetary movements...    get out there and Dream, Dance and Deliver. According to Engelsman, we need more skilled and ambitions (big) dreamers on this stuff.  We learn that if you really want to make change happen – it’s on you – so, you'd better learn how to dance. Figure out how to make nice with others, how to choose partners, and how to keep dancing. This creates results. Often smaller wins, but more results. It’s consistency of those small wins that gets us to tackling those big dreams.

ep. 110: Henk Ovink · World Water SuperAgent  Forces of Nature is a talkshow miniseries featuring dynamic leaders from across food & environmental movements. Tune-in for a dose of optimism.   QUARTERBACKING A WATER SMART PLAYBOOK w/ host: Aaron Niederhelman   Water is a fundamental part of all aspects of life. Yet, today, 40% of the world’s people are affected by water scarcity; 80% of wastewater is discharged untreated into the environment, and more than 90% of disasters are water-related. And despite all of these real concerns – we still suck down 70% of available freshwater to lavishly manage antiquated cropping systems chock full of chemical externalities. The long and short of it – we need awareness of the problems and more solutions for the vast water crises enveloping the planet. So, to find out what should be done to manage water better in the future – we’ve turned to the guy that the United Nations has asked to quarterback their big 2023 Water Conference. We welcome Henk Ovink. How we all decide to consume will play a major role in eradicating pressing water concerns. Spurring on more awareness and incentivizing change in stakeholder behavior is ultimately what’s needed to evolve our relationship with nature. Food seems a logical place to begin taking action, and from my POV it’s all about good storytelling that'll be the remedy here. Tune-in to hear what this Force of Nature has to say about the future of water and our shared future.   - Aaron  – BIO: HENK OVINK Henk Ovink was appointed by the Dutch Cabinet as the first Special Envoy for International Water Affairs in 2015. As the Ambassador for Water, Henk is responsible for advocating water awareness around the world, focusing on building institutional capacity and coalitions among governments, multilateral organizations, private sector and NGO’s to address the world’s stressing needs on water and help initiate transformative interventions. Ovink is also Sherpa to the High Level Panel on Water, installed by UN Secretary General Ban Ki Moon and President of the World Bank Jim Kim with 10 Heads of State / Heads of Government including Prime Minister Rutte from The Netherlands, in a effort to catalyze change in water awareness and implementation. Henk is Principal for REBUILD BY DESIGN – an innovation competition that would forever change how natural disaster clean-ups look at resilience. Ovink is also a founding father of the Dutch-founded public-private partnership “Water as Leverage”. – SUPERSTORM SANDY REBUILD: In 2012, Henk Ovink was appointed by President Obama and the Secretary of HUD, Shaun Donovan, to become the special envoy of Water to the US. He was directly responsible for launching the HUD & Rockefeller funded program REBUILD BY DESIGN – a global crowdsourcing initiative of top designers and planners to pool the best ideas which would rebuild using federal resources after Hurricane Sandy. The program was such a success it reformulated the approach the US government used for federal payouts on natural disasters, and became the linchpin for commitment to “resilience” in infrastructure rebuilds following future incidents.  

ep. 109: Dan Barber of Blue Hill BUILDING A COLLECTIVE CONSCIOUSNESS w/ host: Aaron Niederhelman In a far-reaching 40 minute conversation, chef, advocate, writer and businessman Dan Barber joins host Aaron Niederhelman to discuss the future of food and production.  From alternative proteins, the environmental brass-tacks of regenerative, how seeds rule the way we use the world, the mission of a well suited food system and the potential to stabilize the planet by tapping into our hedonistic self - it all gets airtime. - So, tune-in and be empowered to be part of a global environmental & social movement that asks you to partake by feeding your pleasures, vanity and soul some super-duper delicious, healthy, and responsible real foods! “What we need is a food system that is an engine for the improvement of ecological systems and the environment. Having to sacrifice the health of the environment for food production is a false choice.”   – ep. 109 guest, Dan Barber - SMOOTH LIKE (Margarine) The dialogue begins by evaluating the current state of alternative meats. You see, sales of alternative proteins reached $7 billion last year. The market value is predicted to hit $25 bl. by 2030. The cultured and lab-grown arena is obviously big business with a lot of capital behind it, but come on! Are these growth expectations realistic? Are new folks really buying it?! Based on what we know now, can the trend be sustained? And, should it?! Comparing it to the adoption of the butter-alternative margarine by cutting-edge families of the 1970s, Barber says that current day consumers of animal protein alternatives have been given equal parts false hope, and false advertising. He explains, “It’s a technology that supposedly does it better than how nature does it!” - HEDONISM SPAWNS GREAT CONSCIOUSNESS  When asked what it’ll take to create real change in food, Dan says that it’s all about deliciousness. “The practices that produce the best environmental conditions – are the same practices that produce the most delicious, hedonistic food experiences,” explains Barber. - PLEASURE PRINCIPLE The more you look into food systems – the more layers, reasons and rationale for change that you’ll find. For some of you eco-warriors who are just tuning in – check this out – the environmental food movement isn’t just for vegetarians and vegans anymore. In fact, it’s just the opposite. Pastured ruminants (hoofed herbivores) are the most elegant approach on the board to balance complex energy, nutrient and carbon cycles found in food production. Hey, even anti-meat agencies & NGOs are now stating that, “it’s not the cow, it’s the how.” Barber continues: “We will have to make sure that whatever we put in our mouth is an agricultural product that won’t degrade the environment, but instead improve it! Part of that is eating meat. If you are eating grass-fed meat from a cow that was truly raised on pasture, than you’re erasing the carbon footprint of the animal. You are eating net-positive. You’re not just doing less bad to the earth, you’re improving the environmental function of pastureland and the ecosystem.” - SEEDS DETERMINE HOW THE WORLD IS USED Conventional agriculture has long-since used breeding and genetic modifications to optimize seeds for intervention. Effectively, these are seeds that marry with treatments to address problems which arise only when managing large plots of monoculture crops. The impact and environmental degradation of this conventional seed playbook is well past an unsustainable threshold. And, the proliferation this approach has been so successful that we’ve reached a point in which how we grow food from these conventional seeds determines how the planet is being used. Today, the molecular scalpel of modern seed science can eliminate many of the environmental & human health externalities tied to this conventional production. Consumers seem interested in the change, the industry is evolving to a biological toolkit to adapt, and the appetite of big food has been whet. Is it progress?! Well, maybe?! Barber thinks that we need to look at it all differently. Tapping into that pleasure principle found in us all, he says that once again change will come down to deliciousness of food. As an example of how to leverage this hedonism and drive change through focus on taste over treatment or shelf-life, Dan shares the development story of the Row 7 honeynut squash. If that’s the future of organic & non-GMO – sign us up! - “Seeds have been bred for yield; bred for shelf-life; and they’ve been bred for long-distance travel – because our food travels thousands of miles. Flavor was not one of the criteria used for picking when to propagate a seed.” - Dan Barber - A HOPE & POTENTIAL FOR GENERATION NEXT “I’m pretty much a cynic through & through, but I tend to be an optimist when it comes to genZ & millennials. They know their stuff, and the bullshit quotient is very high,” Barber describing his lens on the future of the food & environmental movement.   feeding the planet ✔️ employing communities ✔️ stabilizing the climate ✔️   REGIONAL FOOD WILL AGAIN HAVE ITS DAY “I do think that in light of COVID, and in light of some of the distribution challenges faced over the past couple years, that a regional food system is going to become more and more prevalent. To me, it’s deliciousness, it’s healthcare and it’s more responsible to the environment,” says chef, activist, author and businessman Dan Barber. - KINGFISH: Dan Barber Dan Barber is the chef and co-owner of Blue Hill and Blue Hill at Stone Barns, and the author of The Third Plate (2014). He opened Blue Hill restaurant with family members David and Laureen Barber in May of 2000 and two years later he was named one of the country’s “Best New Chefs” by Food and Wine magazine. Since, he has been addressing food issues through op-eds in The New York Times and articles in Gourmet, Saveur, and Food and Wine. Dan has been featured on CBS Sunday Morning, The New Yorker and Martha Stewart Living.  Appointed by President Barack Obama to serve on the President’s Council on Physical Fitness, Sports and Nutrition, Dan continues the work that he began as a member of Stone Barns Center for Food and Agriculture’s board of directors: to blur the line between the dining experience and the educational, bringing the principles of good farming directly to the table. Barber has received multiple James Beard awards including Best Chef: New York City (2006) and the country’s Outstanding Chef (2009). In 2009 he was named one of Time magazine’s 100 most influential people in the world. - FOOD SYSTEMS CHANGE As part of the Core Food Systems Change series, in this episode you’ll hear that when we’re empowered as eaters to become the solution – good things will happen.  

ep.108: ‘Repurposing Subsidies for Favorable Outcomes’  Guest: Todd Barker of Meridian Institute --- Favorable Outcomes In this episode you’ll hear that when subsidies are dolled out based on positive outcomes instead of crop type – good things happen.   You see, according to a Sept 2021 UN FAO briefing, agriculture contributes a quarter of greenhouse gas emissions, 70% of biodiversity loss and 80% of deforestation across the globe. And, it’s also true that nearly 90% of the $540 bn in global subsidies given to farmers every year are “harmful.” It’s true that the majority of well-intentioned agricultural support now damages human health, exacerbates the climate crisis, dwindles nature and drives inequality by excluding smallholder farmers. For real food systems change, support needs to be better aligned with favorable outcomes. To learn more about this whole ball of wax we connected with Meridian Institute CEO Todd Barker on the myriad ways that the organization is bringing together stakeholders in the U.S. and around the world to take action.   Incentivizing Collaborative Efforts “Interest in food systems has never been greater. As challenging and controversial as the problems are, we at Meridian are seeing that while issues about partisanship, polarization, and conflict are capturing media headlines – the hunger for collaborative solutions to these problems has never been higher,” explains episode 108 guest Todd Barker.   A Novel Angle at US Crop Insurance The AGree Economic and Environmental Risk Coalition (AGree E2 Coalition) advocates for federal policy improvements to drive broader adoption of conservation practices on working lands. Conservation practices such as cover crops, no-till, and other recognized good farming practices can reduce farm risk to extreme weather events while improving environmental outcomes and soil health. Meridian Institute launched the AGree Initiative more than 10 years ago after more than two years of collaboration with a diverse group of food and agriculture stakeholders.   Multi-Stakeholder Initiative (MSI) Juggernaut  Meridian is a mission-driven, nonprofit consultancy that has helped clients and partners develop and implement solutions to complicated, often controversial problems—big and small, global and local—for over two decades. They do it with an innovative approach that brings together a deep understanding of the issues at hand, as well as the people, politics, and power dynamics that surround them. Meridian not only shapes meaningful consensus and action in the near term, but also builds partners’ capacity for cooperation that often continues for years, even decades.   Finding Common Goals to Drive Change The Meridian Institute offers five key services: collaboration, implementation, strategy, research, and philanthropic support. Meridian has a dedicated team of 80 experts and an ability to foster constructive discussions, manage decisions, and support actions that shape the world for the better. facilitating change: Todd Barker Todd Barker is CEO of Meridian. He currently leads projects that focus on agriculture, food systems, water, climate, big data, and clean energy. A highlight of his over 20 year tenure at Meridian has been the AGree Initiative, which successfully advocated and lobbied for changes in the 2018 farm bill that support soil health. He also has extensive international experience, including current work with the Global Alliance for the Future of Food. Todd cut his teeth as a mediator, facilitator, and strategist over 20 years ago, working on the cleanup of Rocky Flats nuclear weapons facility. He is a trusted advisor to foundations and funder collaboratives working on agriculture and food systems. He serves on the board of the DendriFund and chairs the board for the Clean Energy Group.

Episode 107:  Animal Centric Agriculture Host: Aaron Niederhelman Guest: Øistein Thorsen, CEO of FAI Farms Did you know that across the globe we process 70,000,000,000 (billion) land animals every year?! That includes nine billion food animals each yr. in the U.S. alone. And yet, it’s still difficult to find good meat! That’s so out of sync with where consumer trends are headed. Why isn’t better meat more of the norm? Elevating practices to reap the benefits at market is very feasible in (better quality) meat production. In this episode we hear more from upstart leader Øistein Thorsen of FAI Farms about the opportunities there are for evolving production practice and scaling supply of better quality animal proteins. With some tweaks and strategic investments into the well-being of the animal producing meat, fish, eggs and dairy – FAI thwarts impending supply chain concerns for big food companies while aligning with buying behaviors of contemporary consumer interests. As insurance & marketing tilth – it’s a no-brainer for these food companies with large scale needs. Investments that will benefit the eater, the producer, the environment and the planet all by improving farm animal qualify of life. Based out of Oxford, U.K., for twenty years the Food Animal Initiative (FAI) has been developing systems that improve the supply chains of big food companies through investments into the well-being of the food animal. Rich in knowledge and deep in insight, they’ve honed “animal-centric” operating models for each food animal category. As you’ll hear from Øistein, more commitments to elevate production practice in meat, dairy, farmed fish and eggs is is a tent post in repairing the broader broken food systems. And, since new growth in conventional meat and animal protein production proves more unsustainable with each passing year, the notion that this old system can manage more production load on top of the current through-put just seems irresponsible to plan around. Right?! Thorsen argues that the market opportunity for pushing the holistic view of personal well-being, planetary stability, and benevolence has a pinnacle in meat production. So, is the well-being of food animals the foundation for large scale food systems change? #Tunein to get more on that from Øistein.   Getting us to Animal Centric Meat Production The reality is that people are going to eat meat in the future. A lot more of it as new folks adopt western lifestyles. In fact, experts say that 2050 demand for animal proteins will increase by 70%. Could you imagine what 2/3s more load would do to the impact of conventional meat? Leaders have arisen with new approaches to raise food animals and produce enough protein to meet this increased demand – while still respecting planetary boundaries, and tapping into those current POVs. Øistein Thorsen of FAI Farms is one of these upstart pioneers that’s instigating a values-based food system through focus on improving in the health and well-being of food animals. In our conversation Thorsen explains the approach as “Animal Centric Meat Production”. He describes it this way, “to keep a shrinking planet fed and nourished for decades to come – it all begins with respecting the food animal today.”   Animal-Centric Food Systems in the Future The French expression Noblesse Oblige translates to “nobility obliges”. It effectively means that with power and privilege that we’re obligated to look out for the wellbeing of others that are less fortunate. Thorsen tells us that a bit more respect is needed here for the animals that sustain us. To clean-up the food system, this animal-centric mantra actually taps that obligation that is seeded in us all, while also fueling actions of consumer empowerment that will help sway consumer behaviors. Something like – knowing how we manage sentient animals that produce meat, eggs, and dairy will evolve everything about the food system – because we become more empowered eaters through deeper connection with these animals and nature. Animal Centric food production may actually scratch a primal itch to do better for all creatures, including those that sustain us. We are indebted. What do you think?   Q: How much of the holistic continuum impacts your current food buying decisions? Q: Will you evolve your behavior if you knew of the direct impact? Q: Are you obligated?   As we hear from Øistein, not only is this evolution the ethical thing to do, but the reality is the resulting food products are significantly better for you and your surroundings than anything coming from conventional streams. In fact, according to Thorsen – this good meat, dairy and eggs from healthy animals living in more natural environments is better than anything coming to market – especially all this newly concocted lab-grown protein derived from processed and artificial means. We need better meat and less of it. Despite all the buzz behind those plant-based / lab-grown proteins, or new noise from conventional climate-friendly propaganda – the only silver-bullet solution to big global problems like malnutrition, hunger, supply-chain disruption and even climate instability comes from doing a better job shepherding the regenerative natural resources underpinning the production of our food. So, let’s not throw the baby out with the bathwater; it’s not the cow that’s the problem, but the how we raise the cow for dairy and meat. Let’s start there. “It has mutually beneficial outcomes in which all stakeholders win,” explains Thorsen.   A Holistic Approach to Producing Good Meat Farm Animal Initiative (FAI) Farms was founded in 2001 at the Oxford University farm estate. 20 years later they remain a ground-breaking research and advisory firm on a mission to help the food sector overcome key challenges and implement better practices on land and at sea. Utilizing their “3E” (Economic, Environmental, Ethical) approach, FAI works with farmers and many of the world’s largest food companies to implement practical solutions for climate and food security concerns in a contemporary world.   The Growing Footprint of Animal Centric A purpose driven company committed to providing solutions to climate and food security, FAI offers services led by science, data, and the practice of holistic food production. FAI’s world leading multi-disciplinary team work in partnership with major food brands to create a high welfare, equitable and regenerative food system. FAI is headquartered in Oxford, UK, with representation in the USA, Norway, Brazil, New Zealand and partners in China.   a next generation pioneer in food animal production: Øistein Thorsen As CEO of FAI, Øistein is responsible for the company’s growth and impact strategy, and new business development. He joined FAI in 2012, working with global partners including IKEA, Ferrero, McDonald’s and KFC, before leading the company through an MBO in August 2020. Øistein grew up in shuttle between Sudan, Norway, and Ethiopia. He holds an MSc in International Political Economy from the London School of Economics (LSE) and a BA in African Studies and Development Studies from SOAS. Before joining FAI he followed in his parents’ footprints pursuing a career in international development. He worked for VSO and Oxfam, focusing on community engagement, global agricultural trade policy, and humanitarian advocacy at the United Nations. Thorsen is the associate producer of “Black Gold”, a Sundance Film Festival feature-documentary film about coffee growers in Ethiopia’s place in the global coffee market. Øistein lives in Brooklyn with his wife and two children.   DO YOUR PART: Stabilize the Planet by Investing in Animal Centric Agriculture With the huge uptick in global consumption of proteins over the next few decades, current conventional practice and cutting-edge tech will only continue to send natural systems out of whack. When scaled with proper knowhow, Animal Centric agriculture food solutions can have positive and lasting impact on the planet and all of its inhabitants. We learn that when animals are put in the middle and given due respect throughout food production – it becomes the tent pole to build the new food system, to return to natural order, and to benefit each involved party. Starting with the quality of life of the food animals themselves.   As part of the Core Food Systems Change series, in this episode you’ll hear that when Animal Centric Agriculture becomes part of our collective consciousness it’s the best opportunity that we’ve got for a stable future.   www.SourcingMatters.show

Episode 106:  Standard Bearer of Favorable Seas - MSC Host: Aaron Niederhelman Guest: Rupert Howes, CEO of Marine Stewardship Council (MSC) Rupert Howes explains it this way, “MSC is the standard setter. We have no ability whatsoever to influence the outcome of an independent certification.. That’s done by an independently accredited certifier. The science is independently peer-reviewed. There’s an independent objections process. We (MSC) have no financial interest or ability to influence any of that. The only time we generate an income, is if the market chooses. Once a fishery is certified, once the entire supply chain has a chain of custody audit, only then do we generate a modest fee for use of the MSC logo in the marketplace.”   Sustainable Seafood from Stable Seas The Marine Stewardship Council(MSC) is a global, independent non-profit organization which sets a standard for sustainable fishing. MSC works with partners in an effort to make the world’s seafood markets sustainable. With credible standards for sustainable fishing and seafood traceability MSC seeks to increase the availability of certified seafood. The organization’s distinctive blue ecolabel recognized by consumers as the sustainable option. MSC’s vision is of the world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations. MSC collaborates with fishers, retailers, processors, consumers, and others to drive change forward. They never compromise on the standards. MSC leads the world in wild capture fishery certification, with the most trusted, recognized, and credible seafood ecolabel.    (SKOLL FOUNDATION PROFILE)   Rigorous Objectives Build Favorable Seas The Marine Stewardship Council (MSC) Fisheries Standard defines fishery sustainability on the basis of the guidelines of Food and Agriculture Organization of the United Nations (FAO) code of conduct for responsible fisheries, and strives to incorporate internationally-established best practice and best available science.   Rupert Howes - two decades at the helm: From an early age, Rupert Howes was passionate about nature. Influenced by conservationists like David Attenborough, he was determined to make the world more sustainable. Although he ultimately became an economist instead of a marine biologist, he never strayed from his childhood passion. He worked with environmental organizations, wrote a book on motivating industries to improve environmental performance and championed corporate responsibility. In 2004, he became CEO of Marine Stewardship Council. Rupert has been internationally recognized for his work to promote sustainable fishing practices. In 2014, Rupert was awarded a Schwab Foundation Social Entrepreneurship Award, which recognizes leaders in sustainable social innovation. In 2009, he received the World Wildlife Foundation’s “Leaders for a Living Planet” Award, which recognizes individuals who make a significant personal contribution to the conservation of the natural world and sustainable development. He also received a Skoll Award for Social Entrepreneurship in 2007 for his contributions in establishing the MSC as the world’s leading fishery certification and ecolabelling program.   www.SourcingMatters.show