How to Build a Marketing Machine That Works While You Sleep, with Jennifer Orechwa

In this episode, Clate Mask and marketing expert Jennifer Orechwa provide a masterclass on how to build a marketing machine that works while you sleep, giving you back your time and scaling your impact. Jennifer, founder of Salt Marketing, reveals how to leverage organic, story-based automated systems to double your leads and boost client retention without burning through your budget on ads. Learn how the strategic use of automation is not just about efficiency, but about creating powerful, personalized client connections at scale and turning one-time customers into lifelong fans. This episode is a must-listen for any entrepreneur ready to master the key of Automation and build a business that serves them. In this episode, you will learn how to: • Build an automated marketing machine that works for you 24/7. • Transform one-time clients into lifelong advocates through automated follow-up. • Use automation to differentiate your brand and build authority. • Implement effective lead funnels that convert new customers automatically. About Jennifer Orechwa: Jennifer Orechwa is the founder of Salt Marketing and a StoryBrand Certified Coach with nearly three decades of digital marketing experience. As a leader who has built and exited a multi-seven-figure company, she now helps wellness practitioners attract loyal clients and grow sustainably through robust automation and story-based systems. She is also the host of the "Worth Your Salt" podcast. Connect with Jennifer: • Website: https://jenniferorechwa.com • YouTube: youtube.com/@saltmarketingco • LinkedIn: https://linkedin.com/in/jenniferorechwa • Facebook: https://facebook.com/saltmarketingteam • Instagram: https://instagram.com/saltmarketingco #ConquerTheChaos #MarketingAutomation #SmallBusiness #Entrepreneurship #DigitalMarketing #Automation #LeadGeneration #BusinessSystems #MarketingTips #ScaleYourBusiness #JenniferOrechwa #SaltMarketing #StoryBrand #WellnessBusiness #HealthAndWellness #MarketingStrategy

In this episode of Conquer the Chaos, host Clate Mask sits down with master sales trainer and author, Eric Lofholm, to discuss how entrepreneurs can overcome the chaos of sales and achieve massive success. Eric shares his proven strategies for lead generation, closing deals, and building a high-performing sales team. If you're a small business owner or entrepreneur looking to take your business to the next level, this episode is a must-listen. You'll learn how to develop a winning mindset, create a systematic approach to sales, and leverage technology to grow your business without going crazy. Tune in to discover: Eric Lofholm's journey from sales failure to sales champion. The three keys to mastering the "inner game" of sales. Actionable tips for generating a steady stream of qualified leads. Proven techniques for closing more deals and increasing your revenue. How to build and lead a sales team that gets results. Find out more about Eric Lofholm and his work at ericlofholm.com . #sales #salestraining #smallbusiness #entrepreneurship #businessgrowth #leadgeneration #closingdeals #ConquerTheChaos #EricLofholm #ClateMask

Welcome to Season 2 of the Conquer the Chaos podcast! In this special solo episode, host Clate Mask kicks things off by diving deep into one of the most critical concepts for entrepreneurial success: The Stages of Small Business Growth. Ever wonder why your business growth hits a wall at certain revenue milestones? Clate breaks down the predictable plateaus that occur at the "ones and threes of revenue" ($100K, $300K, $1M, $3M, etc.) and reveals the three key areas—People, Process, and Product—that cause them. Listen to learn how to identify your current stage, anticipate the challenges ahead, and build the right strategies to break through to your next level of growth, freedom, and impact. #ConquerTheChaos, #ConquerTheChaosPodcast, #ClateMask, #MattVosburgh, #Entrepreneur, #SmallBusinessOwner, #StartupFounder, #BusinessCoach, #Entrepreneurship, #BusinessGrowth, #Scaling, #EntrepreneurialOverwhelm, #BusinessChaos, #FounderBurnout, #SystemizeYourBusiness, #BusinessAutomation, #MarketingAutomation, #SalesAutomation, #LeadGeneration, #SalesPipeline, #CRM, #Leadership, #EntrepreneurialMindset, #WorkLifeBalance, #GetYourTimeBack, #SmallBusinessTips, #Keap

From photographer to the CEO of a multi-million dollar empire, Jenna Kutcher joins us on stage at Let’s Grow Summit to share how achieve your goals and get freedom to focus on what truly matters. In this Episode of Conquer the Chaos, she uncovers a structure to prevent burnout, increase creativity and productivity, and achieve a healthy work-life balance. By prioritizing your personal vision, mission, and goals, you can keep your business growing and maintain authenticity. Mentioned in this episode: JennaKutcher.com The Goal Digger Podcast Let’s Grow Summit

Russ Perry’s creativity knows no bounds. That’s why he dressed up as a pickle and came to Keap’s Ikon user conference to promote his business.   The business he was promoting was Design Pickle, and it’s thriving today, connecting teams with creatives who can bring their ideas to life. In this episode of Conquer the Chaos, Russ and Clate discuss Design Pickle’s revolutionary approach, the importance of creativity no matter what role you’re in, and how to generate more creativity in and outside of your work.   Plus, you’ll hear the entire (hilarious) story about how and why Russ transformed into a human-size pickle.   Mentioned in this episode: Design Pickle website Follow Russ Perry on Instagram Connect with Russ Perry on LinkedIn Follow Russ Perry on TikTok "Conquer the Chaos” book The Let’s Grow Summit by Keap Radical Candor by Kim Scott  

Elliot Clark got the entrepreneurial itch, and he never looked back. He followed that instinct and it led him to become an influencer before influencers were a thing, launch Apartment Bartender (80K+ followers), be featured on Good Morning America and so much more.  Elliot’s living the dream, but it takes balance and hard work. In this episode of Conquer the Chaos, you’ll learn how Elliot finally made the leap to start a business, the ways his influencer business has evolved and grown, and what he does to maintain balance while scaling his following. Mentioned in this episode: “Let’s Do Drinks” by Elliot Clark Apartment Bartender on Instagram Apartment Bartender on X Apartment Bartender on YouTube Apartment Bartender on Pinterest "Conquer the Chaos” book The Let’s Grow Summit by Keap  

When two CEOs of automation businesses get together, it’s a can’t-miss conversation.   Wade Foster, CEO of Zapier, joined Clate Mask on this episode of Conquer the Chaos to discuss how to know what to automate in your business, what’s holding people back from taking full advantage of automation software, and how to incorporate AI and automation without losing the human touch your audience loves. Listen to learn all this and much more so you can boost revenue and save time in your own business.   Mentioned in this episode: Zapier website Wade Foster’s LinkedIn Follow Wade on X "Conquer the Chaos” book The Let’s Grow Summit by Keap  

There’s something unexpected that could be holding your business back from growth: your mindset. But you’re in luck because David Bayer knows a thing or two about how to overcome mindset hurdles to reach growth goals you never dreamed possible, and he’s sharing them with you in this episode of Conquer the Chaos. Listen as the author, speaker, entrepreneur, and podcaster with 1M+ monthly listeners shares how he has transformed his life and business by changing his mindset and how you can do the same. Mentioned in this episode: “Feeling is the Secret” by Neville Goddard “The Power of Decision” by Raymond Charles Barker "Conquer the Chaos” book The Let’s Grow Summit by Keap “A Changed Mind” by David Bayer “A Changed Mind Podcast” by David Bayer David Bayer’s Instagram  

Conquer the Chaos: How To Escape the Grind While You Grow With Layne Gneiting  What does riding a bike across America have to do with scaling a business? Surprisingly, everything! That’s what Layne Gneiting found when he stepped away from a successful career to fulfill a dream and go on a bike ride across the country. The experience changed his life and revealed valuable principles about what it takes to grow a business without falling victim to hustle culture.  His bike ride was so impactful that he now trains and leads people on biking adventures while helping them become world-class leaders, build booming businesses, and increase their income. Check out this episode of the Conquer the Chaos Podcast for an exclusive peek into what Layne shares with his clients, including some tips that will surprise you. Mentioned in this episode: 2024 Let’s Grow Summit by Keap “Conquer the Chaos” book “Zen in the Art of Archery” Way of the Hero website

Ben Glass is a lawyer, but that’s not all he does. He took the road less traveled in the legal world by starting a business teaching lawyers how to market their firms in an authentic way that forges strong, personal relationships with clients. Now, as he consistently scales his own law firm, he gets to help other lawyers do the same. But here’s the thing: Marketing in the legal world can be taboo. It’s difficult, but Ben has overcome that, and the insight he’s gathered along the way transcends any industry. It can help a small business of any niche scale with personal, strategic marketing. Tune in to this episode of the Conquer the Chaos Podcast as Ben shares his top tips with you. Mentioned in this episode: 2024 Let’s Grow Summit by Keap Partner Day Great Legal Marketing  Ben Glass Law “No B.S. Time Management for Entrepreneurs” (fourth edition)  “Conquer the Chaos” book