How to sell your product in a way that feels authentic and NOT sales-y

Mom guilt--it’s a VERY real thing for so many of us trying to raise babies AND businesses! So, how in the world can you deal with that while running a successful online business? Well, today I’m here with digital product expert and amazing mother of two, Monica Froese. Monica is a digital product coach for women business owners and host of the popular podcast, Empowered Business. She has an MBA degree in finance and marketing and runs two brands Redefining Mom, a site for helping women find their identity outside of motherhood, and Empowered Business, where she empowers women to create financial independence through building 6-figure digital product businesses. She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft and HP. Now she provides online marketing education to small businesses that are looking to build a profitable revenue stream through digital products through her online programs and podcast. In today's episode, Monica and I talk about: How Monica's business started off--we share a similar history with some postpartum experiences that sort of propelled our businesses into existence “Redefining mom” and how to find an identity outside of motherhood How to getting started selling digital products What type of digital product to create first What small digital products seem to naturally sell well in the online space? Mom guilt-- it’s a VERY real thing for so many of us trying to raise babies AND businesses-- how to deal with that while running a wildly successful online business Monica is just amazing--I know you'll love her! Want to learn more from Monica? Here's where you can find her: Website: https://monicafroese.com  Instagram: https://instagram.com/monica.froese  Facebook:https://facebook.com/monicanfroese  Don't forget to check out her free live training, Profit Transformation

Do you ever get a little overwhelmed with numbers? Me too! In this I’m here with one of my long-time business friends, Janet LeBlanc over at Paper + Spark.  She’s the CPA brains behind ALL things creative business financials-- I recommend her to EVERYONE I know whenever they have a tax question-- and she is passionate about helping online biz owners --especially e-commerce sellers-- achieve financial empowerment in their businesses + personal lives. She creates bookkeeping templates and educational content to help makers, handmade sellers and creative entrepreneurs get more confident about running the financial side of their business. She's passionate about empowering more women to achieve their entrepreneurial dreams by more completely understanding their financial responsibilities as a business owner and actually feeling GOOD about their money. In this episode, Janet and I discuss the following questions: How did Janet's online business journey start off? There are a MILLION things to focus on when growing an online business-- What’s the argument for focusing on numbers + data?  Most of us in business have the creative aspect down fine-- but any tips for diving into the data for the first time when you are definitely NOT a numbers person? Any recommendations for software to use to begin tracking the numbers + data? How often should you track your data?  Any tips for keeping consistent with tracking + analyzing data if you’re short on time + feel like you have more important things to be working on?  I know there are 3 key angles you approach numbers + data from-- let’s break them down! Reviewing your results & drawing valuable insights from them Setting goals and breaking them down in a way that is actionable & motivating Utilizing your new knowledge to take the guesswork out of your decision-making and take impactful daily action that effectively grows your business What is one non-overwhelming thing that someone *just* getting started with data can do after listening to this episode to take action? Do you want to hear more from Janet? She's my favorite and has helped me out more than once. Website: paperandspark.com Instagram: instagram.com/paperandspark Facebook: facebook.com/paperandspark Click here for blog post about conversion rates Don't forget to check out her Shop Sales Amplifier (digital product about boosting your AOV) and her Goal Getting Guidebook! Check out my free class about how to quickly create passive income from a simple online course without overwhelming tech or marketing!

Today’s episode answers the question I get A LOT from aspiring course creators: “I’ve created a digital course, slapped it on my website….but nobody is buying it!” And I get just how frustrating it can feel when you have spent a ton of time + energy creating a really great product but feel like nobody wants it.  So in today’s episode I want to troubleshoot with you what has possibly gone wrong + what you can do to fix some of the most common reasons why your offer is gathering dust on the virtual shelves.

You ever have those days where there are so many things going on with your kids and family that you don't even know how to find time for your business? Me too! Today I’m here with Lani Jackson who I am SO excited to have on the podcast because this is a girl that knows the definition of BUSY-- because not only does she host the Mompreneurs podcast + lead the Brilliant Mompreneurs Society group, she does it with 6 kiddos in tow. Lani is a clarity + strategy business coach for mom entrepreneurs and is ALL about helping women create intentionality in their businesses and prioritizing the things that are most important to them (like family) without sacrificing their lifestyle + income dreams along the way.  In today's episode, we’re going to talk about setting intentionality + what YOU can do to get out of the hustle mentality and start really making progress towards your goals! We'll cover the following questions: How did this business thing come about for Lani? Because it’s not like there's a lot of random “free time” lying around when you have a house full of kids! How does motherhood play a role in your business? Is there such a thing as “balance” in motherhood + business? How do YOU determine what tasks to work on vs. what ones aren’t important? There are so many “shoulds” in business-- how do we know what to cut out? Any tips on how to run a flexible business when motherhood has to unexpectedly take over? What about when the business has to be the priority for the moment? Any advice on ditching the “mom guilt”?  You talk about not comparing yourself to other moms-- any tips for how to avoid that? Social media makes it really hard to stop! Okay, personal question here: by the end of the day after the kiddos are FINALLY in bed, sometimes I am just D-O-N-E with life and have ZERO desire to work on my business. Any tips to combat that?  You want to hear even more from Lani? She's the best, isn't she? Here's where you can find here: Website: Lanijackson.com Instagram: @lanijjackson Facebook: facebook.com/groups/brilliantmompreneurssociety Don't forget to grab your copy of Lani's Flexible Business Strategy here >>

Have you ever thought about someone pre-selling your course? What about pre-selling your course idea BEFORE you create any of the content? Well, this strategy just happens to be one of the smartest things you can do when it comes to creating a profitable online course in your business, and something I recommend ALL of my paid students do because it is--literally-- the failure-proof way of making sure you DON’T waste your (extremely limited) time + energy creating a course that no one buys. BUT! One thing I hear A LOT is: “isn’t that kind of unethical and maybe even a bit dodgy to sell a product that HASN’T been created yet?” Let me share a secret with you--it isn't! Let me tell you why in this episode.

Do you ever just want to do something you're passionate about and make money while doing it? Morgan dives into this concept with the fabulous Eden Fried in this week's podcast. Eden teaches women how to turn their passions into digital products they can launch online. She's the host of the Rebel Boss Ladies podcast, the founder of Rebel Boss University (a membership community that teaches you how to launch in 90 days), and the founder and host of the Rebel Boss Summit, a twice annual virtual summit for current or aspiring digital product creators. In this episode, Morgan and Eden discuss: Eden's story of how she started an online business (spoiler alert--it involves trading suits and law school for sweats and a laptop!) Setting reachable milestones as an entrepreneur How Eden decided what to create for her first digital product + move past the initial overwhelm of so many options? What is a tripwire? What makes up a good tripwire? What is “too much” for a tripwire? How do you get started actually CREATING the tripwire? What would you say to someone who didn’t think they were “unique” enough or knowledgeable enough to create + sell a digital product? Don't forget to grab your free copy of Eden's Instant Customers Guide. Want to learn more about Eden (who wouldn't want to?!)? Here's where you can find her: Website: edenfried.com Instagram: instagram.com/edenfried

Do you ever have those times when you just want to give up on your business? Hey—you’re not alone! In this episode, guest, Kaitlyn Kessler walks us through how to blend spirituality, strategy, and a whole lot of self-love and trust together to ditch feeling overwhelmed with your business. Morgan and Kaitlyn discuss the questions: I know that your business didn’t always feel in alignment for you though, right? I know you’ve worked with A LOT of people that have similar stories about feeling burned out/unfulfilled with their business. What are common things you hear from other entrepreneurs on a regular basis? Say I’m struggling with feeling burned out-- like, where would I even begin to “fix” that + get back on track with a business that I love? What are my first steps? How do I determine when something is out of alignment vs. just a tedious business task (since we all have them!)? What role does spirituality play in business alignment for you? I’ve been working on shifting my business to align more with who *I* am as a person + business owner and I’ve gotta admit-- it’s been scary and hard! Any tips on making a pivotal transition in your business towards alignment? I know you have a 4-part framework that you teach your clients to start building ease into their business-- can you walk us through what that looks like? E-Energetics + Embodiment A-Aligned Foundations S-Simplified Strategy E-Ease-Filled Expansion Be sure to checkout Kaitlyn’s free 20-Hour Work Week guide here! Do you want to hear more from Kaitlyn? I know I do! Here’s where you can find her: Website: KaitlynKessler.com Instagram: instagram.com/kaitlynskessler Facebook: http://facebook.com/kaitlynskessler

Today’s episode is to give you HOPE! Hope that if you have thoughts of creating an online course, you don’t have to wait 90+ days like all the gurus out there will tell you to plan for. The first course I took that taught me how to create + sell an online course had a 90-120 roadmap from start to finish.  I don’t want that for you. You SHOULDN’T have to wait that long to be profitable from that amazing idea in your head. In fact, you could be making your first sales from your simple IDEA that is floating around in your head RIGHT NOW in as soon as 2 weeks.  How? Well, tune in to find out!

I want to get straight to the point: My first online course idea flat-out FAILED.  Now I’m going to go into the details about WHY that happened in in this episode, but I think it’s really important to talk about failure as an online course creator because I’m willing to bet that THAT’S at least part of what’s holding you back right now-- if not the entire reason. Oh, and I'll teach you the 3 things I learned from my failure!

Now that you know how to build an audience from 0 - 500 email subscribers, you understand how to create, and validate + launch your online course, it’s time to focus on the best part-- the magical part-- the automation + scaling portion-- where things REALLY start to take off! This is the phase where all your hard work really starts to pay off and you start to reap the rewards from all the hard work you put into creating your first online course-- and trust me (I won’t downplay it)-- it’s pretty straightforward, but it’s still a LOT of work to get a course up + running and this “fun” part doesn’t come until after all of that. In this episode, I walk you through all that you need to know to take this final step with your online course.