#445 The Story of Hoka’s Founding by the Man Who Created It

In this week's Shoe-In Show Matt Field, Co-Founder and President of MakerSights, stops by to discuss realtime trends in the running shoe space with Matt Priest. Did you know 20% of runners laced up for the first time to run in the last six months? Fresh off the press is a critical market report from MakerSights unpacking the mind of the runner. Tune in to hear Matt's insights and access the MakerSights reports via the links below: Links to Running Reports part 1-3 on MakerSights.com 1. Part 1: Understanding Runners 2. Part 2: Running Retail Behavior 3. Part 3: Running Sneaker Preferences Matt's info: • Email: [email protected] • Linkedin: https://www.linkedin.com/in/fieldmatthew/ With special guest: Matt Field, Co-Founder and President, MakerSights Hosted by: Matt Priest

It's Shoes for a Cure Charity Shoe Sale week in New York and Sandi and Matt are here to give you all the details you need to make a difference. Our goal is to raise $1M for critical breast cancer research and we need your help to make that happen. Go to shoesforacure.org or join us for the sale at Chelsea Market! Details below: CHELSEA MARKET - 75 9TH AVENUE - NYC WEDNESDAY, OCTOBER 23 • 11 am – 6 pm THURSDAY, OCTOBER 24 • 11 am – 6 pm FRIDAY, OCTOBER 25 • 11 am – 6 pm SATURDAY, OCTOBER 26 • 11 am – 6 pm SUNDAY, OCTOBER 27 • 11 am – 5 pm With special guest: Sandi Mines, Vice President, Corporate Engagement, FDRA Hosted by: Matt Priest

Shikha Jain, Partner at Simon-Kucher, joins us to shed some light on footwear marketplace issues and consumer trends as we start to head into the holidays and 2025. She recently published a study showing shoe consumers have an increasing price sensitivity due to the current economic climate, leading to fewer and more budget-conscious purchases. We also discuss 2 other major trends that will impact brands in the coming months - making this a must listen episode! With special guest: Shikha Jain, Partner, Simon-Kucher Hosted by: Andy Polk

We went back in our catalogue and found a gem featuring Jean-Luc Diard, founder of now mega-brand Hoka One One. Worth a listen again or for the first time - you'll learn a lot about innovation and hear the exclusive story behind how Hoka was created! With special guest: Jean-Luc Diard, Hoka/Deckers Brands Hosted by: Andy Polk and Matt Priest

Matt and Andy welcome FDRA Chief Economist Gary Raines to Shoe-In to discuss the latest on the Shoeconomy. Gary breaks down the impact the Federal Reserve's recent rate cut will have on shoe companies and footwear consumers alike. With special guest: Gary Raines, Chief Economist, FDRA Hosted by: Matt Priest and Andy Polk

In the latest episode of The Shoe-In Show, we explore the changing landscape of the Brazilian footwear industry. Our guests, Karin Becker and Christian Thomas from Pacto Calçadista in Brazil, share insights on how footwear trends are evolving. We discuss how Brazilian footwear companies are repositioning themselves, focusing on quality, innovative designs, and shorter lead times. This refreshing approach offers an alternative to Asian markets, presenting opportunities for American brands to co-develop with Brazilian companies. Tune in to learn about the untapped potential and advantages of sourcing from Brazil. With special guests: Karin Becker, Commercial Manager, Pacto Calçadista and Christian Thomas, CEO, Green Age ACT Hosted by: Matt Priest and Andy Polk

Matt, Andy, and Thomas unpack key takeaways from last week's presidential debate, particularly as it relates to trade and tariff policies. Listen in to get exclusive political insights from your resident footwear industry experts on the current dynamics of the race and any impacts the debate may (or may not have) had on voters. With special guests: Matt Priest, President & CEO, FDRA, Andy Polk, Senior Vice President, FDRA, and Thomas Crockett, Vice President, Government Affairs, FDRA

This week on Shoe-In, Matt and Thomas welcome footwear industry innovator Elias Stahl, CEO and cofounder of Hilos. Exploring his unconventional entrance into the industry via software and supply chain management, Elias reveals his vision for delivering on-demand, zero-waste footwear that both mitigates industry waste and reconnects us to craft. You'll also hear a discussion on how advancements in 3D printing offer a new competitive edge in producing high-quality, performance-driven footwear. Lastly, learn more about the amazing Made in Old Town initiative rising up in Portland as we speak. With special guest: Elias Stahl, CEO & Co-Founder, Hilos Hosted by: Matt Priest and Thomas Crockett

On this special Labor Day edition of Shoe-In, JP Stevenson, Head of Market Development, EIQ at LRQA, joins Matt and Thomas to discuss all the latest trends around supply chain visibility and complying with emerging forced labor regulations. Listen in to discover insights from LRQA's comprehensive footwear factory audit data and steps global footwear brands are taking to ensure compliant supply chains and shoe factory operations. With special guest: JP Stevenson, Head of Market Development, EiQ, LRQA Hosted by: Matt Priest and Thomas Crockett

Straight from the Netherlands, Peter Erren joins us to share some of the challenges facing the EU marketplace today. We cover how brands and retailers are dealing with extending shipping timelines, and the mold issues it is causing, managing inventories and changing consumers. Peter shares some key insights on solutions provided by his company in mitigating quality issues and adapting to these changes. We also discuss new EU regulations which prohibit the destruction of unsold goods, urging companies to proactively adjust to these changes. With special guest: Peter Erren, Owner & Chief Product Saver, Erren Recondition Hosted by: Andy Polk and Matt Priest