![Shiny New Object - a Marketing Podcast podcast](/assets/images/square.png)
Episode 256 / Constantin Hourmouzis / PwC Germany / Senior Manager | Data Driven Marketing
2024-06-17
0:00
23:00
On this latest episode of the Shiny New Object podcast, explore how marketers can maximise the value of data through strategic use of customer data platforms. Constantin Hourmouzis, Senior Manager | Data Driven Marketing at PwC Germany, shares best practices for CDP implementation and insights into how leading companies are transforming their marketing with these tools.
We also discuss his favourite marketing books and the importance of creating a data value proposition.
Fler avsnitt från "Shiny New Object - a Marketing Podcast"
Missa inte ett avsnitt av “Shiny New Object - a Marketing Podcast” och prenumerera på det i GetPodcast-appen.