Episode 1232: Wealth on the Beach with Daneil Alonzo

Freedom gets a lot easier when your systems work harder than you do.   In this episode of Sharkpreneur, Seth Greene interviews Daniel Alonzo, Wealth Coach, who unpacks the mindset and mechanics of true financial freedom. Financially independent by 28, Daniel scaled to 1,500+ agents across 60 offices and hosts the Wealth on the Beach podcast. He breaks down scaling via leadership, content consistency, and modern messaging that attracts the next generation while building durable passive income.   Key Takeaways: → Why entrepreneurs must replace their limiting beliefs with decisive action. → How achieving true financial freedom requires both passive income and strong cash reserves. → Building leaders who can operate independently allows a business to scale faster than any individual effort ever could. → Why documenting systems, training materials, and repeatable processes leads to sustainable growth and more free time. → How consistency separate those who get attention from those who fade away.   Daniel Alonzo is a high energy entrepreneur, wealth coach and host of the Wealth on the Beach Podcast, ranked top 100 by million podcasts. He's built one of the largest financial teams in America with over 1,500 licensed agents and 60 offices. He's also the author of 3 books: Wealth on the Beach: 11 Laws to Building Financial Freedom, Wealth on the Beach: For Teens, and his latest, Wealth on the Beach: Why Most Life Insurance is a Scam - And How to Get It Right. Daniel's Mission is to teach people how to build wealth, shift their mindset, and live a life of freedom, choices and options - no fluff, no BS.   Connect With Daniel: Website: https://wealthonthebeach.com/ Instagram: https://www.instagram.com/danielalonzo/ X: https://x.com/DanielAlonzoBL Facebook: https://www.facebook.com/daniel.alonzo.796/ YouTube: https://www.youtube.com/@DanielAlonzo1   Learn more about your ad choices. Visit megaphone.fm/adchoices

When you focus your energy like a laser, the right single move can change everything.   In this episode of Sharkpreneur, Seth Greene interviews Stephen Scoggins, Faith-Driven Entrepreneur, Speaker, and Author, who rose from homelessness to build Custom Home Exteriors into one of the East Coast’s largest exterior service companies—~400 employees and just under nine figures annually—before exiting in 2023. Stephen now leads Unstoppable Solutions, creating media and events and empowering education to help founders align purpose, performance, and profit. He shares the mentor lessons that saved his life, the pitfalls that stall entrepreneurs, and how “presence over hustle” creates compounding momentum.   Key Takeaways: → Why being busy doesn’t equate to being proactive and how focused presence beats hustle culture. → How to overcome the five constraints: arrogance, ignorance, impatience, fear, and insecurity. → Why starting from scratch requires ingenuity, initiative, and brick-by-brick systems that scale. → How profit without meaning leads to isolation and how to build both wealth and fulfillment. → Why many founders need alignment more than another playbook. Stephen Scoggins is a business strategist, bestselling author, and founder of Unstoppable Solutions by Scoggins International Inc. Once homeless, he went on to build and exit multiple companies, becoming a serial 9-figure entrepreneur and mentoring thousands through his Unstoppable Entrepreneur Programs and frameworks for aligned, sustainable growth. Named by USA Today and The Wall Street Times as one of the fastest-growing entrepreneurs in 2023, Stephen has also reached over 48 million podcast views through his show Build, where he helps purpose-driven leaders scale without compromising who they are. Known for challenging hustle culture, he teaches an integrated approach to entrepreneurship that prioritizes meaning, integrity, and legacy-level impact—proving that lasting income follows radical alignment.   Connect With Stephen: Website: https://stephenscoggins.com/ Instagram: https://www.instagram.com/stephen_scoggins X: https://x.com/stephen_scoggin Facebook: https://www.facebook.com/stephenscoggins/ LinkedIn: https://www.linkedin.com/in/stephenscoggins/ TikTok: https://www.tiktok.com/@stephen_scoggins   Learn more about your ad choices. Visit megaphone.fm/adchoices

When execution gets cheap and fast, the advantage shifts from incumbents to the bold.   In this episode of Sharkpreneur, Seth Greene interviews Alex Mehr, PhD, Former NASA Scientist, Serial Entrepreneur, and AI Disruptor, who explains why this AI wave is different. Technology is replacing human tasks (often doing them better), turning “idea machines” into prolific builders by slashing execution time and cost. He shares how famous.ai helps entrepreneurs spin up real MVPs quickly, why “barbarian” tactics beat empires, and the mindsets that separate shippers from stallers.   Key Takeaways: → How this AI wave replaces, not just augments, many human activities. → How AI collapses the gap between ideation and execution. → How underdogs can carve niches by attacking specific, local weak points. → Why entrepreneurs should test cheaply, retreat quickly, and redeploy where traction appears. → Why logos and colors are meaningless if you’re not shipping and learning.   Dr. Alex Mehr is a former NASA scientist turned serial entrepreneur who has built and exited multiple companies serving millions of users worldwide. Today, as Co-Founder and CEO of Famous.ai, he’s breaking down the last barrier to entrepreneurship: coding. Alex believes there’s a dividing line in entrepreneurship—before 2025 and after 2025. With AI now able to turn plain-English prompts into production-ready apps, execution is no longer the bottleneck—ideas just became more valuable than ever. From Wall Street to Silicon Valley, Alex has seen firsthand that speed is the ultimate competitive advantage. His mission is to empower non-technical founders, creatives, and professionals to build bold tech businesses without needing engineers, massive funding, or years of trial and error. Alex’s unique gift is taking complex technology and translating it into actionable, inspiring stories that leave audiences believing: your idea is worth building today, not someday.   Connect With Alex: Website: https://famous.ai/ Instagram: https://www.instagram.com/doctoralex Facebook: https://www.facebook.com/realDrMehr/ YouTube: https://www.youtube.com/@dealai Learn more about your ad choices. Visit megaphone.fm/adchoices

When you solve one real problem brilliantly, it can unlock five more and add an entire category. In this episode of Sharkpreneur, Seth Greene interviews Shawn Nelson, Founder and CEO of LoveSac, who shares how a homemade “not-beanbag” snowballed into a NASDAQ-listed company with 300+ locations, a logistics moat, and the best-selling sectional platform in the U.S. He breaks down the invention mindset, LoveSac’s sustainability-by-design philosophy, and why products must be designed for life to win long term. Key Takeaways: → Why logistics matter and how they can be used as your hidden superpower.  → Building a product that can evolve allows it to stay relevant for decades. → Why sustainability and durability beat planned obsolescence.  → Why building your own channel proves demand for your product.  → If products last, growth must come from new rooms, categories, and features. Shawn Nelson is the founder and CEO of LoveSac, Inc. He graduated from the University of Utah and founded LoveSac in 1998, initially creating his first “not-bean bag” from shredded foam camp mattresses. Nelson quickly gained traction, securing an order for 12,000 Lovesacs from Limited Too, and later opening his first retail location in 2001. In 2003, he received the Ernst & Young Entrepreneur of the Year Award. Nelson also appeared on Richard Branson’s The Rebel Billionaire in 2005, winning a $1 million investment, and spent three months as acting president of Virgin companies. Shawn expanded LoveSac’s product line to include the world’s only changeable sectional couch. He earned his master’s degree in strategic design and management from Parsons in 2015, where he also became a part-time instructor. That same year, he appeared on Make Me a Millionaire Inventor and delivered the keynote at the 40 Under 40 awards for Fairfield County, Connecticut. In 2018, he took LoveSac public, with shares debuting on Nasdaq under the ticker symbol “LOVE.” Connect With Shawn: Website: https://www.lovesac.com/ Instagram: https://www.instagram.com/shawnoflovesac X: https://x.com/shawnoflovesac LinkedIn: https://www.linkedin.com/in/shawndnelson/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Revenue keeps rising, but your bank account doesn’t? Here’s how to fix that.   In this episode of Sharkpreneur, Seth Greene interviews Ben Hansen, Business Consultant & CEO, Profit Doctor, who built an eight-figure consulting firm to 100 employees and $13M revenue with five Inc. 5000 awards, after earlier stints at Dell and Microsoft. Ben now helps $2–$50M companies add +5 net profit points in 90 days by importing top-quartile practices into below-average performers. He shares the mindset, metrics, and surgical cuts that turn chronic cash strain into sustainable profitability.   Key Takeaways: → Why chasing your top line often hides bottom-line decay. → How to make money by stopping what loses money. → The ten areas that are most likely to hide margins. → How to identify unprofitable customers, products, and channels, and exit them. → Why it’s vital to build a business that funds its own growth.   Ben Hansen is a 5-time Inc. 5000 entrepreneur and founder of an 8-figure staffing firm. In his previous business, he built a team of over 100 employees in just 8 years and consistently achieved fast growth and high profit. Today, he helps CEOs solve their profit problems fast and he understands firsthand what it takes to build a lean, scalable business that actually makes money. He works with companies earning between $2 and $50 million in annual revenue to increase margins, cash and distributions. Most see meaningful improvements within just 12 weeks without adding more workload or pressure. Ben specializes in curing what he calls Profititis - when revenue keeps growing but profit doesn’t. With hands-on experience, he offers simple, practical solutions that deliver real results, not more theory or complexity.   Connect With Ben: Website: https://profitdoctor.com/ Instagram: https://www.instagram.com/profitdoctorben/ LinkedIn: https://www.linkedin.com/in/benhansen/ YouTube: https://www.youtube.com/@profitdoctorben Learn more about your ad choices. Visit megaphone.fm/adchoices

Most owners work hard for money—few learn to make the tax code work hard for them. In this episode of Sharkpreneur, Seth Greene interviews Catrina M. Craft, a tax strategist and accountant who’s advised business owners and previously learned elite tax strategy working with the wealthiest 2% of Americans. Creator of the CRAFT Money Map framework, Catrina specializes in turning reactive “tax season” chaos into proactive, year-round wealth strategy. She breaks down the KPIs that actually drive profitability, the entity and election decisions that matter, and timely plays like bonus depreciation, §179, and QBI that can free up cash to grow.   Key Takeaways: → Proactive vs. reactive taxes: what changes when strategy starts before year-end. → The five KPIs that matter: cash flow, profitability, A/R & A/P, LTV, and CAC—plus how to dashboard them. → The C.R.A.F.T. Money Map: Cash flow, Retirement, Asset management/protection, Financial freedom, and Tax strategies. → Entity structure ≠ paperwork: why LLC + the right tax election (S/C/partnership/sole prop) can swing your tax outcome. → When to hire a strategist: startup consults to avoid missteps; quarterly at ~$50k profit; monthly at ~$100k+.   Catrina M. Craft, CPA, CEO & Founder of Craft More Cash. "The tax code isn’t fair — but that’s your opportunity as a business owner.” This is the perspective Catrina Craft brings as the CPA and tax strategist behind some of the most profitable coaches, consultants, and creators in the industry. After climbing out of $100K in debt and losing 80% of her income overnight, she rebuilt her business by using the same advanced tax strategies and wealth-building tactics that the top 2% of the wealthiest rely on to protect and multiply their money. Now, she teaches her clients to do the same. Through her Craft Money MapTM system, she helps high-earning entrepreneurs cut taxes by 25% and boost profits by 20% — strategies most accountants won’t even talk about. On the mic, Catrina pulls back the curtain on what the ultra-wealthy know: how proactive tax strategy lets you keep more, grow faster, and build real wealth. Listeners walk away with practical insights on entity structuring, overlooked deductions, and income planning that scales. Connect With Catrina: Website: https://www.catrinamcraft.com/ Instagram: https://www.instagram.com/catrinamcraft/ Facebook: https://www.facebook.com/catrinamcraft1/   Learn more about your ad choices. Visit megaphone.fm/adchoices

Most practices are busy—but busy doesn’t always mean profitable. In this episode of Sharkpreneur, Seth Greene interviews Terri Ross, Founder of Terri Ross Consulting & Co-Founder of Aesthetic Success, who is one of the leading voices in the medical aesthetics industry. With nearly two decades of experience, she has advised top practices, trained thousands of providers, and been featured as a speaker at Johns Hopkins, international conferences, and in multiple publications. In this conversation, Terri shares her proven seven-pillar revenue optimization system, insights on KPIs that drive millions in growth, and strategies to help practices thrive in competitive markets. Key Takeaways: → Why being busy doesn’t guarantee profitability. → The seven-pillar framework for revenue optimization. → Common mistakes most practice owners make—and how to avoid them. → The KPIs that matter most in the first 3–6 months. → How pricing and compensation strategies impact profitability. Terri Ross, founder of Terri Ross Consulting, is a globally recognized expert in practice management and high-performance sales coaching, with a specialization in medical aesthetics. She has helped practices and Fortune 500 companies achieve over $2.5M in annual revenue growth. Industry leaders like Galderma, Skinbetter, and Merz Canada rely on her expertise for training sales teams and delivering keynote presentations at top aesthetic conferences. As the founder of Terri Ross Consulting, she later launched the APX Platform, merging with a patient education firm in 2023 to form a cutting-edge performance system. With a background in sales leadership roles with Fortune 500 medical device companies, Terri consistently ranked in the top 10% nationally. Terri hosts the "In Touch with Terri" podcast and co-founded Aesthetic Success, a quarterly summit series designed to master business strategy in aesthetics. Connect With Terri Ross: Website: https://terrirossconsulting.com/ Instagram: https://www.instagram.com/terrirossconsulting/ LinkedIn: https://www.linkedin.com/in/terriross/ Learn more about your ad choices. Visit megaphone.fm/adchoices

What if hitting rock bottom wasn’t the end, but the exact moment life cracks open to reveal your true power?   In this episode of Sharkpreneur, Seth Greene interviews Kellan Fluckiger, High-Performance Life Coach, who shares how a harrowing “divine intervention,” sobriety, and a second chance at love rewired his future. Drawing from his books, near-death experience, and 18 years of deep personal work, Kellan lays out a no-nonsense pathway to purpose, prosperity, and joy. He also tackles the future of coaching in the age of AI and why becoming the product of your message is the only durable strategy.   Key Takeaways: → The 18-hour turning point that ended addiction cold-turkey. → Why “head in the sand, ante is high, work is hard” stops change. → The WIPOS framework: Worth, Identity, Possibility, Ownership, Sovereignty. → How to define your “Ultimate Life” without outsourcing your truth. → The single most powerful asset: your story of becoming.   Coming through decades of depression, addictions, life-threatening illness, and a near-death experience, Kellan Fluckiger has become the ultimate catalyst to help motivated people melt barriers, move mountains, and mobilize superpowers to achieve their true desires. As a Best life coach in LA and keynote speaker, Kellan’s masterful approach helps people get past old stories, change beliefs, and create a life context to reach even goals that seemed impossible.   Connect With Kellan Fluckiger: Website: https://www.kellanfluckiger.com/ Instagram: https://www.instagram.com/kellan.fluckiger/ X: https://x.com/KellanFluckiger Facebook: https://www.facebook.com/kellan.fluckiger3 LinkedIn: linkedin.com/in/kellanfluckiger Learn more about your ad choices. Visit megaphone.fm/adchoices

What’s really stopping you from hitting seven figures isn’t strategy, it’s how you think about money, growth, and yourself. In this episode of Sharkpreneur, Seth Greene interviews Dr. Darnyelle Jervey Harmon, founder of Incredible One Enterprises and author of Move to Millions, who shares how she helps entrepreneurs scale to seven figures while honoring their values and avoiding burnout. With a background of building her own multimillion-dollar business, she now equips service-based business owners with the strategies, systems, and mindset shifts needed to create sustainable success. In this conversation, she breaks down pricing, limiting beliefs, hiring challenges, and the path to true abundance. Key Takeaways: → Why daily marketing and sales are non-negotiable for growth.  → The hidden cost of underpricing and how to fix it.  → Creating starter offers that lead clients to premium programs. → How limiting beliefs sabotage business owners without them realizing.  → The role of money mindset in breaking revenue plateaus.  Dr. Darnyelle Jervey Harmon is the award-winning, iconic, and incomparable two-time Inc.5000 CEO of Incredible One Enterprises, LLC, a multi-million-dollar coaching and consulting brand. From the moment she opens her mouth, brace yourself for a transformation that will overcome you. Best known for combining soul leadership with business growth strategy, Darnyelle equips her audiences with actionable insights and strategies to leverage and scale businesses that serve them financially and spiritually. She entertains, equips, empowers, and holds space for attendees to see themselves at their next level. By teaching her award-winning Move to Millions® Method, Darnyelle helps clients collapse the amount of time it takes them to reach the million-dollar mark with ease and grace, rather than through hustle and grind. Darnyelle is a 7-time best-selling author, the creator of 5 powerful business systems and the host of the MOVE To Millions Podcast with Dr. Darnyelle J. Harmon. Now, she is introducing the world to the book she was born to write, Move to Millions®. Connect With Dr. Darnyelle Jervey Harmon: Website: https://www.drdarnyelle.com Instagram: http://www.instagram.com/darnyellejerveyharmon Facebook: http://www.facebook.com/darnyellejerveyharmon LinkedIn: http://www.linkedin.com/in/darnyelejerveyharmon Learn more about your ad choices. Visit megaphone.fm/adchoices

Most companies don’t have a lead problem, they have a follow-up problem. In this episode of Sharkpreneur, Seth Greene interviews Jason Kramer, Founder & CEO at Cultivize, who breaks down how smart CRM strategy can transform “maybe someday” prospects into real revenue. Jason shares how his team helps manufacturing, roofing, finance, and home service businesses design, implement, and actually use CRM systems like HubSpot and Pipedrive so salespeople stop dropping the ball. With real-world case studies, including a roofing company that turned old quotes into seven-figure sales, Jason shows what’s possible when technology, strategy, and authentic follow-up finally line up. Key Takeaways: → Why most growing businesses don’t really know which marketing efforts are working, and how a properly set up CRM changes that. → The three simple criteria that define an ideal client for a CRM overhaul and why company size and sales team count matter. → The common problem shared by manufacturing, roofing, finance, and home service companies is that they send hundreds of proposals a year. → A behind-the-scenes case study of a roofing company that revived ignored quotes with a thoughtful, automated follow-up sequence. → How to design automated emails that feel genuine and personal, not robotic or canned, while still running on autopilot. Jason Kramer is the founder of Cultivize, a consulting firm that builds smart CRM strategies for business consultants and growth advisors. With over 20 years in marketing and business development, he helps experts transform their lead management systems into scalable growth engines. His process integrates CRM automation with email nurturing to create trackable, ROI-focused results for B2B and consulting clients. Jason’s background includes work with global giants like Virgin Atlantic and Johnnie Walker, but today his focus is on supporting strategic advisors and fractional leaders who need visibility into what’s working—and what’s not—in their sales process. When he’s not helping clients streamline their revenue systems, he’s on the Hudson River with his family. Connect With Jason Kramer: Website: https://cultivize.com/ X: https://x.com/cultivize Facebook: https://www.facebook.com/cultivize/ LinkedIn: https://www.linkedin.com/in/jasonleighkramer/ Learn more about your ad choices. Visit megaphone.fm/adchoices