Pippa Boothman

The Power of Founder-Market FitOne of the highlights from Tim Schumacher's conversation is his strong belief in "founder-market fit." Unlike product-market fit, which focuses on the product's place in the market, founder-market fit is about the founder’s connection and passion for the problem they're solving. Tim says, “I’ve always been better at scaling things rather than building from scratch." This mindset guided him in creating saas.group, where he buys established companies and scales them. Founder-market fit, he believes, is crucial for founders to thrive and stay motivated.Saas.group: A Unique Model for Scaling StartupsTim’s approach with saas.group is different from the typical venture capital model. Instead of funding high-growth startups, saas.group acquires small, profitable SaaS companies and scales them. “We’re not a VC; we acquire 100 percent of the company,” Tim explains. This model allows founders to cash out and move on to new projects, while saas.group focuses on improving and scaling the acquired companies. His strategy highlights an alternative path for bootstrapped SaaS companies to achieve long-term growth without the traditional pressures of venture capital.Climate Investment Through the World FundApart from SaaS, Tim is also a founder of World Fund, a European climate-focused VC that invests in early to mid-stage startups with high decarbonization potential. “If it decarbonizes and does so heavily, that’s a topic we like to look at,” he shares, explaining World Fund’s criteria. This venture reflects Tim’s passion for applying his software expertise to the climate crisis, investing in innovations that reduce emissions and promote sustainability. His insights here show the potential for tech to drive impactful climate solutions.The Role of ESG in Today’s StartupsTim emphasized the importance of environmental, social, and governance (ESG) practices in any business. While ESG compliance is increasingly required, especially in VC-backed companies, Tim believes it’s just as important to look at the impact of the business model itself. “A company can have high ESG ratings and still be detrimental to the planet,” he points out. For Tim, it’s essential that businesses not only comply with ESG but also genuinely align with sustainable and ethical practices to build a lasting positive impact.Supporting Indie Makers and BootstrappersTim has a deep respect for indie makers and bootstrapped founders, often those who build solid products on limited resources. “There are tens of thousands of great founders out there who just need an exit path,” he notes. saas.group’s model offers this by acquiring these companies and scaling them further. This approach resonates with Tim’s experience as a founder who values sustainable growth over flashy, high-risk ventures. Through saas.group, he’s creating a supportive ecosystem for bootstrapped SaaS startups to thrive long-term. --Find Tim on:LinkedIn: Tim SchumacherEmail: [email protected] // [email protected] Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Building Impact with IntentionalityLinn-Cecilie emphasizes that impact investing requires intentionality and measurability. According to her, “You can do a lot of impact investments unintentionally, but if you don’t have the intentionality there, it can be hard to call it real impact.” LUMO Labs, where she currently works, uses intentionality as a core part of their investment thesis. They measure both the financial returns and impact KPIs, ensuring that each investment stays true to its impact goals over the long term.This intentional approach is key in climate tech as the sector grows rapidly. As Linn-Cecilie notes, the impact investing market has reached “1.16 billion dollars” and is set to expand 20% yearly, showing how intentional impact is becoming the new normal in the investment world.Scaling Beyond Local BoundariesWith a primary focus on early-stage investments, LUMO Labs actively encourages startups to scale beyond their local markets. Linn-Cecilie points out, “Our whole thesis is to take these companies and make them go out of their own market as soon as possible.” For climate tech and impact-focused startups, scaling is often essential to reach global markets and make a measurable impact.By leveraging networks in the Nordics, Baltics, and beyond, Linn-Cecilie’s team at LUMO Labs helps startups overcome geographic and cultural barriers, setting them up for global success. This ability to bridge regions is what makes LUMO Labs’ impact investing approach truly valuable.Emphasizing Value-Driven EntrepreneurshipLinn-Cecilie shares that many Nordic founders tend to prioritize values over profit. She notes, “To build the biggest and the best companies, you need to be driven by something else than profit.” This value-driven approach is increasingly prominent in Norway and the Nordic regions, where impact and sustainability are core parts of the entrepreneurial mindset.This shift toward values is especially beneficial in the climate tech space, where creating a positive impact is integral to the company’s mission. Startups in this ecosystem aren’t just focused on financial growth; they aim to create real-world change, which aligns with LUMO Labs' focus on investing in sustainable urban solutions.Collaborating with Tech Transfer Offices (TTOs)One unique aspect of Linn-Cecilie’s work at LUMO Labs is collaborating with Tech Transfer Offices (TTOs) at universities to identify and develop early-stage tech innovations. She explains, “We invest very early, so we can do pre-seed and up to late-seed, often with projects coming directly out of TTOs.”Working closely with TTOs allows her team to invest in cutting-edge technologies that address climate and urban challenges. These partnerships bring academic innovations to market faster, enabling climate tech startups to build solutions that are not only technologically advanced but also deeply impactful.Supporting Founders Beyond CapitalLinn-Cecilie highlights how LUMO Labs strives to support founders beyond mere financial investment. She states, “It’s not always a pitching competition; there is space for conversations.” Her firm places a strong emphasis on mentorship and availability, with Linn-Cecilie herself often meeting with founders just for a chat, even if no investment is immediately involved.This approach is especially encouraging for early-stage startups, who may feel intimidated by VCs or overwhelmed by their financial needs. Her advice for founders? Don’t be discouraged by a “no” from VCs—often, it’s about alignment rather than company quality. LUMO Labs aims to foster an ecosystem where startups can thrive with the right support, not just funding. --Find Linn-Cecilie on:LinkedIn: Linn-Cecilie LinnemannInstagram: @linnlinneFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

The Evolving Norwegian Startup EcosystemThe Norwegian startup ecosystem has experienced rapid growth in recent years, especially in early-stage investments. Cecilie Skjong, an investment manager at Skyfall Ventures, shared her journey in the Nordic tech scene, highlighting how Norway's market has become a magnet for both local and international investors. “Over the past decade, there’s been a real boom in early-stage investments here in Norway,” she noted, pointing to an increase in funding and support structures for tech startups.Investing in Teams Over ProductsAt Skyfall Ventures, the investment focus centers on founders and their teams more than anything else. Cecilie emphasized, “When you’re investing at the pre-seed or seed stage, it’s almost all about the team and their vision.” Early-stage investments come with many unknowns, and for Skyfall Ventures, the founders’ commitment and passion are paramount. This focus on team dynamics reflects Norway’s unique, people-first investment culture.Norway's Generalist Approach to InvestmentSkyfall Ventures embraces a generalist investment strategy, supporting companies across various sectors, from e-commerce to climate tech. “Our common denominator is software or software-enabled hardware,” Cecilie explained. This approach allows them to back a diverse range of startups, fueling innovation across different fields within the Norwegian startup ecosystem. By not limiting themselves to one niche, they provide crucial support to companies that might otherwise struggle to gain traction.Building Global from Day OneNorway’s small population size encourages startups to think internationally from the start. Cecilie highlighted that Skyfall encourages founders to scale globally early on, given the limited local market. “Companies that embrace a global mindset early are seeing the most success,” she shared, underscoring Norway’s competitive advantage. By targeting international markets, Norwegian startups can accelerate growth, making the region a global leader in tech innovation.The Future of Female Entrepreneurship in NorwayDespite Norway's reputation as a progressive country, female-led startups still receive less funding than their male counterparts. Cecilie discussed how Skyfall is committed to supporting female founders, noting recent investments in companies led by talented female CEOs and engineers. “We’re not investing in them because they’re female founders, but because they’re exceptional,” she emphasized. Skyfall’s commitment to diversity and inclusivity is a vital part of its mission to create a more balanced Norwegian startup ecosystem.--Find Cecilie on:LinkedIn: Cecilie SkjongSkyfall Ventures website: skyfall.vcFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Embracing the Global Startup EcosystemBjörn's journey from Minneapolis to the Nordic tech scene has been anything but ordinary. Moving from the U.S. to Estonia and then Norway, he has worked with Fortune 500 companies and ventured into the tech world. His story highlights the importance of cross-border collaboration in tech ecosystems. “I moved to Estonia to help launch and scale a FinTech platform, and now I'm fully immersed in the tech scene in Oslo,” Björn shared. His experiences emphasize how global exposure can significantly impact startup success and innovation.The Power of Community in StartupsOne of the strongest themes throughout Björn's career is the role of community in the startup world. From his time leading Startup Extreme, where networking was intertwined with extreme sports, to his current efforts as Marketing Director at Hokkaido Innovation Week in Japan, he believes that community is vital for success. “I like meeting new people. I like hearing what their story is, and I intuitively want to support them,” Björn said. His natural ability to build and nurture relationships has been crucial in every project he's taken on.Pivoting and Adapting to Market TrendsBjörn’s ventures are a testament to the necessity of pivoting in business. He shared his experience with Databutton, a company that originally wasn’t AI-focused but adapted quickly when OpenAI’s API was released. “We made a pretty heavy pivot into the AI space,” Björn explained, demonstrating how staying agile and ready to adapt to industry changes can keep a startup on the cutting edge.Learning from Failures in the Gaming IndustryBjörn candidly discussed a gaming startup he worked on that didn’t succeed. Reflecting on why it failed, he pointed to a lack of experience in the gaming sector and an underestimation of product quality expectations. “We underestimated the level of quality you need to produce, even just as a beta product,” he said. His openness about failure is a reminder that every setback provides valuable lessons that contribute to future success.The Intersection of Art and TechnologyCurrently, Björn serves as the Chief Commercial Officer at Atelie.Art, a platform for professional artists to sell their work. He sees it as a natural blend of his entrepreneurial spirit and passion for art. “We’ve created a marketplace for professional artists, vetted by an evaluation committee,” he noted. By applying tech solutions to the art world, he’s building bridges between artists and buyers, proving that tech can disrupt even the most traditional industries.--Find Björn on:Linktree: @LapakkoIG: @LapakkoMedium: @LapakkoFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

The Power of Referral-Based HiringHåkon Høgetveit believes that referral-based hiring is the most effective recruitment strategy for modern businesses. Traditional methods, relying on cold applications, are becoming obsolete, especially in tight-knit communities like Oslo. “People don’t apply for jobs the way they used to. They hate the forms, they hate the black-box experience,” says Håkon. He emphasizes that recruiting through trusted networks leads to more reliable and successful hires, a lesson he learned firsthand from building companies. Vouch capitalizes on this, creating a platform that systematizes referrals, providing a seamless experience for employers.AI Enhances but Doesn't Replace the Human TouchAI is increasingly playing a role in recruitment, but Håkon stresses the importance of maintaining a human element. “AI writes job ads, crafts cover letters, even screens candidates,” he notes. However, he sees the risk of losing the human connection, which can negatively impact hiring. At Vouch, they use AI to optimize processes but ensure that trust remains the key factor. “People still hire people they trust,” Håkon adds, emphasizing that Vouch blends technology with personal connections to create an ideal hiring platform.Why Traditional Application Systems Are FailingHåkon explains how the job application process has become tedious for both applicants and companies, especially as the market becomes flooded with unqualified candidates. “We’re seeing companies overwhelmed by hundreds of applications, many of them not qualified,” he explains. AI tools can even spam these systems, creating a backlog of applications that are often ignored. By focusing on referral-based hiring, Vouch eliminates these issues and helps companies hire with confidence. The platform ensures only relevant, pre-vetted candidates are considered.Building a Community-Centric Business ModelHåkon’s entrepreneurial journey has always involved community-building. With Vouch’s referral-based hiring model, he’s fostering a network of trusted relationships that fuel recruitment. “We’re building a user base of people referring people they know and trust,” he says. This community focus doesn’t just streamline hiring; it creates a more supportive and dynamic ecosystem. Whether it's supporting fellow founders in Oslo or investing in other startups, Håkon is dedicated to strengthening the entrepreneurial network, which is essential for success in smaller startup hubs like Oslo.Challenges of Entrepreneurship in NorwayAs a founder in Norway, Håkon has faced challenges related to taxation and regulation, particularly around startup exits. "The Norwegian tax model is challenging for founders, especially when wealth is tied up in startups," Håkon explains. The wealth and exit tax system can make it harder for entrepreneurs to reinvest in their businesses, affecting growth. Despite these obstacles, Håkon remains hopeful, thanks to efforts from local organizations and initiatives that are working to improve conditions for startups in Norway. He believes in the importance of a supportive ecosystem to help founders navigate these difficulties. Find Håkon on:LinkedIn: Håkon HøgetveitWebsite: vouch.careersFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

A Deep Dive into Matt’s Professional BackgroundMatt started his career as a venture capitalist at Condé Nast’s corporate venture fund, where he gained invaluable experience in high-stakes investments. “I cut my teeth really in the deep end of VC, working with high-growth companies like Farfetch and Vestiaire Collective,” Matt shared. This exposure shaped his understanding of growth and business strategy, setting the stage for his entrepreneurial ventures.The Birth of "The Lunicorn" and How It Paved the Way for Startup SuccessAfter leaving VC, Matt founded The Lunicorn, a media brand focused on creating engaging content around technology and entrepreneurship. He quickly pivoted from his original vision to meet market demands, eventually building the company into a multi-million dollar business. “We followed the money, and it led us to building white-label content for giants like Microsoft and Danske Bank,” Matt explained. Despite its success, The Lunicorn was sold during the early days of the pandemic, a move that came with both challenges and new opportunities.Reversing an Acquisition: A Rare but Strategic MoveIn a rare twist, Matt bought back The Lunicorn less than a year after selling it due to shifting business strategies on the buyer's end. He explained, “They offered me a CMO role, but it was completely off-target for what I wanted to do. So, I saw an opportunity to regain control and chart a new course.” This experience highlights Matt’s adaptability and deep understanding of when to pivot for long-term gains.Pursuing Olympic Dreams: The Entrepreneurial Spirit Translated to SportsAfter selling The Lunicorn, Matt channeled his energy into a new challenge: training to represent South Africa in cross-country skiing at the Winter Olympics. “I Googled, ‘Is it possible to qualify for the Olympics in three years?’ and saw it as a startup-like opportunity,” he recounted. By applying the same discipline and focus that fueled his entrepreneurial success, Matt is now on track to compete in the World Championships.Storytelling as a Superpower for EntrepreneursThroughout the podcast, Matt emphasized the power of storytelling in building a brand and connecting with audiences. “It’s not just storytelling; it’s story selling,” he said. This ability to convey his journey compellingly has been instrumental in his career, making him a sought-after speaker and coach. His advice for founders? “Always be pitching. Always be raising. Every conversation can be an opportunity if you frame it the right way.” Find Matt on:LinkedIn: Matt C SmithWebsite: mattcsmith.comFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Combining Sports and Digital ExperiencesPlayfinity, under the leadership of CEO Pippa Boothman, has taken a unique approach to keeping kids active. The company focuses on blending sports with digital experiences to encourage children to engage in physical activity. This idea was born out of the founders' personal experiences, observing their kids transition from hours of physical play to screen time. Playfinity's solution? Active gaming. By using gamification techniques, they have managed to create an engaging platform that motivates kids to stay active.Digitized Sporting EquipmentPlayfinity's product offering includes digitized sporting equipment that connects to a free app full of games. This allows kids to challenge themselves, play with others around the world, and even create leaderboards and avatars. The aim is not to create elite athletes, but to encourage kids to play more and play more often. Pippa explains, "There's a ton of sports tech for the 2 percent of kids that take the elite track. There's nothing for the 98 percent of kids who just want to have fun and who are at the biggest risk of dropping out."The Power of GamificationPlayfinity's approach leverages the power of gamification to motivate kids to stay active. Pippa notes that the language kids understand today is technology and gamification. By using these tools, Playfinity is helping combat the global challenge of youth inactivity, which has significant physical and mental health implications. The company has successfully gamified physical activity, making it more appealing to the younger generation.Overcoming ChallengesAs a small company operating in the massive sectors of gaming, technology, and sports, Playfinity has faced its fair share of challenges. One of the biggest hurdles has been raising funds in a challenging economic climate. However, despite these difficulties, the company has managed to achieve significant milestones, including launching four products and gaining users in over 21 countries.The Future of PlayfinityLooking ahead, Playfinity is excited about the potential of digitization in sports. Despite being early in this journey, the company is optimistic about the role technology will play in promoting physical activity among kids. As Pippa puts it, "In five years, there's going to be so much digitization in sports...soon it's going to be a much bigger category for the consumer." With this vision, Playfinity is set to revolutionize how kids engage in physical activity. Find Pippa on:LinkedIn: Pippa BoothmanFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantiniBe sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

A Journey of Innovation in FinTech: Véronique Steiner's VisionVéronique Steiner’s career in fintech showcases the sector’s dynamic growth and her entrepreneurial drive. Since joining J.P. Morgan six years ago to establish the FinTech and e-commerce segment, Véronique has played a crucial role in overseeing J.P. Morgan's fintech, media, telecom, and payments services across Europe, the Middle East, and Africa. Her leadership extends from supporting traditional banks to nurturing emerging fintechs. "We like to say we’re the bank behind the banks and the FinTech behind the FinTech," she notes, underscoring her pivotal role in driving innovation and building a successful business from scratch.Building a FinTech Powerhouse from the Ground UpJ.P. Morgan recruited Véronique to harness Europe’s robust fintech ecosystem. “We were covering large U.S. tech companies, but Europe had a strong fintech link,” Véronique explains. Establishing a successful segment required assembling a skilled team and implementing strong governance to manage the high-risk fintech environment. Today, her team of 25 experts navigates various aspects of fintech and e-commerce, from regulatory compliance to managing inbound subsidiaries for global players. This strategic approach is vital for navigating the complex payments and fintech landscape.J.P. Morgan’s Strategic Edge in FinTech InnovationJ.P. Morgan’s competitive advantage is rooted in its commitment to innovation and substantial technology investments. Véronique highlights, “We’re one of the only banks that invests billions annually in innovation. This allows us to stay at the forefront and support our clients with cutting-edge solutions.” This forward-thinking strategy is evident in J.P. Morgan’s European expansion, where it has solidified its presence. “Europe is our second biggest market,” Véronique notes, emphasizing recent investments in France and beyond. “We’re growing rapidly, continuing to invest and innovate.”FinTech Trends and the Rise of Banking as a Service (BaaS)The fintech sector is diverse, spanning cross-border payment solutions to insurtech innovations. Véronique Steiner explains, “FinTech covers everything from payments to financial technology services. Our role is to support clients across various fintech sectors, including cross-border payments and acquiring.” A notable trend is the increasing interest among traditional companies in transitioning to fintech roles themselves. “We’re seeing more corporates wanting to become payment service providers to maintain control over their data and consumer interactions,” she notes. Additionally, the rise of Banking as a Service (BaaS) presents transformative opportunities. Véronique elaborates, "It’s about allowing businesses to leverage our licenses and infrastructure,” enabling them to offer financial services while sidestepping regulatory complexities.Commitment to Diversity and Philanthropy in FinTechVéronique Steiner’s dedication to advancing diversity in fintech is evident through her involvement in the Rise Up and Amplify program at Money 2020, which supports individuals from diverse backgrounds in the payments industry. J.P. Morgan’s philanthropic initiatives in France, aimed at supporting women founders and educational programs, reflect a broader commitment to social responsibility. “We’re investing not just in business but also in the development of the French population,” Véronique affirms. Looking ahead, she emphasizes J.P. Morgan’s continued support for startups and innovators, encouraging engagement through conferences or LinkedIn for potential partnerships.Véronique Steiner’s dedication to advancing diversity in fintech is evident through her involvement in the Rise Up and Amplify program at Money 2020, which supports individuals from diverse backgrounds in the payments industry. J.P. Morgan’s philanthropic initiatives in France, aimed at supporting women founders and educational programs, reflect a broader commitment to social responsibility. “We’re investing not just in business but also in the development of the French population,” Véronique affirms. Looking ahead, she emphasizes J.P. Morgan’s continued support for startups and innovators, encouraging engagement through conferences or LinkedIn for potential partnerships. Find Véronique on:LinkedIn: Véronique SteinerTwitter/X: @jpmorgan Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

The Power of Ambition in Scaling VivaTech Julie Ranty emphasizes the importance of ambition in scaling Viva Technology from its inception. "We were reaching for the stars right from the beginning," she said, reflecting on the initial goal to make VivaTech a global event. This ambition attracted top-tier speakers, companies, and innovations, helping to establish VivaTech as the largest European Tech event. Starting with 40,000 attendees in 2016, Viva Technology now hosts over 150,000 participants.Embracing AI and InternationalizationOne of the crucial strategies for VivaTech's success was making it an international event. Julie highlighted, "Tech is a very global ecosystem," which necessitated attracting international investors and participants. She also discussed how AI is becoming a driving force in the French Tech ecosystem, thanks to initiatives like Station F and policies from French President Emmanuel Macron. This global and AI-focused approach significantly contributed to VivaTech's rapid growth.Transition from Event Management to Founding PollenAfter seven years of leading VivaTech, Julie decided to start her own venture. "I wanted to start my own company and go on the other side of the fence," she explains. This transition was driven by her passion for education and helping people understand and adapt to the rapidly changing world. Pollen, her new company, focuses on providing live, cohort-based training to ensure impactful learning experiences.Importance of Continuous Learning and Soft SkillsJulie underscores the importance of continuous learning, especially in the fast-evolving tech industry. "Skills have a very short lifespan now," she notes, emphasizing that ongoing education is crucial. Pollen offers courses in both hard skills, like AI and sales methodologies, and essential soft skills. "Empathy, critical thinking, and creativity are crucial to differentiate yourself from machines," she says, highlighting the increasing relevance of these skills.Building a B2B-Focused Education PlatformPollen's unique approach targets companies, offering them the opportunity to distribute learning credits to their employees as a perk. This B2B model differentiates Pollen from other education platforms. As Julie explains, "we co-create trainings with our partners to match their business goals." By focusing on the needs of both startups and large corporations, Pollen ensures that its training programs are relevant, actionable, and highly impactful.Julie's journey from managing a leading Tech event to founding an innovative education platform showcases her visionary leadership and commitment to continuous learning. As she continues to develop Pollen, it's clear that her contributions to the tech and education sectors will remain significant. Find Julie on:LinkedIn: Julie RantyTwitter/X: @JulieRantyFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini---Be sure to follow us on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Recorded live at VivaTech 2024 in Paris, we sat down with Paola Telfer, founder and CEO of Sens.ai. Sens.ai is at the forefront of mental wellness technology, using innovative AI solutions to transform how we approach mental health. This interview highlights Paola's journey, her groundbreaking product, and the future of mental wellness technology.The Inspiration Behind Sens.aiPaola Telfer's journey into mental wellness technology began with a personal crisis following a motor vehicle accident. She saw gaps in the market regarding mental health solutions and decided to bridge these gaps. “I realized that there were subtle levels of mind in your subconscious that were difficult to access precisely,” she explains. This realization led to the development of Sens.ai, aiming to make these transformative tools accessible to more people.Innovative Neurofeedback TechnologyOne of the core components of Sens.ai is its neurofeedback technology. Users wear a headset and use a mobile app that transforms their biological signals, like heart rate and brain waves, into music and visuals. Paola shares, "It's like a mirror for your mind, guiding you to deeper states of consciousness where you can rewire your stories." This technology allows users to engage in deep mental exercises that can rewire their brains for better mental health.Bridging Medical and Consumer MarketsWhile neurofeedback devices have existed in the medical space, Sens.ai aims to make this technology consumer-friendly. Paola emphasizes, "We wanted to redesign the electrodes entirely to make it super easy to use, with no paste in your hair, and seconds to get the signal going." This user-centric approach ensures that the technology is accessible and effective for everyday use.The Role of AI in Mental WellnessSens.ai incorporates advanced AI to enhance the accuracy and effectiveness of its mental wellness technology. Paola highlights the importance of a clean data set for applying AI effectively. "We had to make sure the integrity of the data set was absolutely critical," she notes. AI not only improves the precision of neurofeedback but also personalizes the user experience by adapting to individual needs.Future Directions and Ethical ConsiderationsLooking ahead, Sens.ai aims to expand its reach and impact. The company is raising a $20 million Series A to scale its operations. Additionally, Sens.ai is exploring group coherence, where multiple users can synchronize their brainwaves and heart coherence for enhanced group dynamics. On ethics, Paola stresses the importance of transparency and simplicity in handling user data. “Your data should never harm you,” she assures, emphasizing the company’s commitment to privacy and ethical AI use. Find Paola on:LinkedIn: Paola TelferTwitter/X: @Paola Telfer Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini Be sure to follow us on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!