Change | Why Great Marketing Endures Even as Technology Evolves

Can AI actually read your website? If your content only loads after a click or a script, ChatGPT and Claude may never see it.In Part 2 of this SCORRcast episode, SCORR Marketing’s Tim Harkleroad (Director of Marketing Analytics & Digital Strategy) and Marc Bacon (Development Director) get tactical about generative engine optimization (GEO). They cover structuring your content so AI can find it, writing FAQs that win discovery searches, and why video transcripts are among the most overlooked GEO quick wins.You’ll learn: ✔ How headings, lists, tables and visuals boost your AI readiness ✔ How to write FAQs AI engines will cite, including why your company name shouldn’t be in the question ✔ Static vs. dynamic content, and why some websites are invisible to AI ✔ How AI uses YouTube transcripts, and how to optimize yours ✔ Whether AI overviews will replace paid search ✔ The first three steps to take if you’re just starting with GEOIs your brand misunderstood by AI? SCORR Marketing runs GEO audits for life science companies. Find out where you stand: 👉 https://www.scorrmarketing.com/Missed Part 1? Watch it here: https://open.spotify.com/episode/5a5EiIqGsmRbrFLFI6kOra?si=0234761f7d6846b6

When buyers ask ChatGPT, Gemini or Claude about life sciences, is your company the answer, or is your competitor?In Part 1 of this SCORRcast episode, SCORR Marketing’s Tim Harkleroad (Director of Marketing Analytics & Digital Strategy) and Marc Bacon (Development Director) explain generative engine optimization (GEO). They cover what it is, how it differs from SEO, and why life science companies can’t afford to wait. If AI can’t find your content, it fills in the gaps with old press releases, competitor comparison charts and Reddit threads.You’ll learn: ✔ What GEO is and why it covers far more than your website ✔ How GEO and SEO overlap, and where they differ ✔ The risks of being misread or left out of AI answers ✔ What a GEO audit checks, from AI readiness to robots.txt ✔ How to balance scientific language with AI-friendly structure ✔ Why schema markup and llms.txt files are quick winsWant to know how your website looks to AI? SCORR Marketing runs GEO audits for life science companies. Start here: 👉 https://www.scorrmarketing.com/

Why do so many life science brands blur together? On the first episode of the SCORRcast, SCORR Marketing's Chief Creative Officer Ben Rowe and Senior Art Director Drake Sauer talk about differentiation. They cover why a typically conservative industry like life sciences ends up in a "sea of sameness," and what it takes to get out.Ben and Drake explain why bold branding starts with strategy: a clear value proposition, the voice of the customer and a hard look at competitors. They walk through how IDDI built a memorable brand around the patient story instead of just the data. They also take on the questions life science marketers ask most:Will bold visuals hurt scientific credibility?How do you grow into an aspirational brand without overpromising?How do you expand beyond a specialty you're known for without losing the share of voice you already have?They also get into standing out at trade shows (even from a 10x10 booth), turning employees into brand champions, and using thought leadership to keep a bold brand human. They close with one tip each for anyone planning their next brand move.As Drake puts it: strong and wrong beats boring and safe.

In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.

In this SCORRCAST episode, Alec McChesney talks with Heather Sugrue of Chrysalys Bio about strengthening the cell and gene therapy sales pipeline. From engaging the right CDMO partners to aligning commercial strategy, Heather shares practical tactics to drive growth and long-term success in life sciences.

In this SCORRCAST Director’s Cut, Alec McChesney and Braeden Tyma of SCORR Marketing take you behind the scenes of strategic video creation. From creative decisions to messaging alignment, this episode explores how thoughtful video production can elevate life sciences branding and engagement.

In this SCORRCAST episode, Derek Gooderham of Allumiqs shares how life sciences companies can bridge the gap between science and strategy. From data storytelling to navigating internal silos, Derek offers a perspective on aligning teams and driving clarity in a complex industry.

In this episode of the SCORRCAST, Jenna Rouse, Global Head of Clinical Operations at Simulations Plus, Inc., shares her leadership journey. From defining company culture to navigating global teams, Jenna offers insights on building trust, driving clarity, and leading with purpose in the life sciences space.

In this SCORRCAST episode, Elizabeth Chabe of High Touch Group shares how life science brands can break free from the creative 'safe zone.' Learn how constraint drives innovation, why bold design matters, and how to turn strategy into standout storytelling.

In Part V of the Getting Unstuck series with Brooke Page-Thompson, explore how gratitude and joy can be powerful tools for personal transformation. This SCORRCAST episode dives into simple practices that shift mindset, spark energy, and create meaningful change—both in life and work.