Sarah's Bookshelves Live podcast

Behind the Scenes of Book Sales with Brenna Connor | Ep. 227

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In Episode 227, Sarah talks with book industry analyst Brenna Connor about the behind-the-scenes world of book sales, bestseller lists, and publishing trends. Brenna shares insight into how sales data is gathered and used across the publishing industry, from tracking pre-orders and audiobooks to measuring the impact of celebrity book clubs and award recognition. They also discuss what makes a book commercially "successful," what current reading trends are revealing about 2026 so far, and what Brenna is watching for in the second half of the year. Plus, Brenna shares her own book recommendations.

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CLICK HERE for the full episode Show Notes on the blog.

Highlights

  • Why tracking book sales is far more complicated than most readers realize — including what Circana can and can't actually measure.
  • A behind-the-scenes look at bestseller lists and the role Circana data plays in lists like the New York Times, USA Today, and Publishers Weekly.
  • The famously secretive methodology behind the New York Times Bestseller List.
  • The impact celebrity book clubs and reading lists from Reese, Oprah, and Obama have on book sales.
  • What current sales data is revealing about 2026 reading trends — and how the economy may be shaping book buying habits.
  • Brenna shares the books she recommends — and the trends she's watching for the rest of the year.

Brenna's Book Recommendations

Two OLD Books She Loves

Two NEW Books She Loves

One Book She DIDN'T Love

One NEW RELEASE She's Excited About

Books From the Discussion

*Publication year reflects the later traditionally published edition. These titles were originally self-published.

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