# 448 Why B2B Marketing Teams Shouldn't Be Measured on Revenue
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► Clark Barron (CMO of Ronin & Founding Editor of Burn It Down) joins Sam on Breaking B2B to share:
👉 Marketing can't generate revenue, only the ability to generate revenue.
👉 Ensuring your product fits the market
👉 Marketing should be measured on market impact , not sales output.
👉 Don’t let people get in the way of your success.
👉 The end goal isn’t to get leads, it’s to get a shtload of money!
👉 Breaking B2B podcast (top 2.5% b2b marketing show)
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