How Buyers are Buying in 2026

Welcome back, babes, to The Jillian Murphy Show! Entrepreneurship is often glamorized in this technology era but the reality requires extreme resilience and a willingness to fail repeatedly. Today I am sitting down with the incredible Stephanie Ross to talk about the power of real life community and massive events. We are diving deep into how she built a thriving ecosystem in the Midwest while raising a little human. Topics Covered: The reality of growing up in an entrepreneurial household and how it shaped a lifetime of business building. Why entrepreneurship is not for everyone and the specific traits required to survive the inevitable seasons of failure. How specialized mentors and coaches provide the necessary accountability to help you grow in every area of your life. Your capacity for business might change as a new mom but efficiency becomes your greatest superpower for reaching your dreams. Stephanie shares the raw story of losing her fitness studio and the pivotal moment she decided to start over. What it looks like to build a sustainable business model that allows for a full maternity leave and presence with family. When you see a gap in your local networking scene you have the power to create the event yourself. Chapter licensing allows leaders to build authority using a proven brand and curriculum instead of building a community from the ground up. “You cannot be a perfectionist and be a successful entrepreneur. You really can't.” – Stephanie CONNECT WITH STEPHANIE: Instagram: @stephanieleaross Website: www.stephanieleaross.com CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27

Welcome back, babes, to The Jillian Murphy Show! Most industry masterminds are actually built on a foundation of lack and restricted connection. Jillian is pulling back the curtain on why she is officially killing her free networking calls to make room for something much bigger. This episode dives into the messy reality of being reprimanded for being too successful in other people's professional spaces. You will hear the exact catalyst that led to the birth of The Society and why community should never feel like a cage. Listen in to see how one small investment can completely overhaul your referral network and sales strategy for the entire year. Topics Covered: The frustrating reality of paid masterminds that actually prohibit members from sharing their offers and freebies. How five years of hosting free networking calls led to a necessary shift in business boundaries. Jillian shares the story of being reprimanded for monetizing a speaking stage more than the event host. What happened when a paid event founder told Jillian to stop being friendly and collaborative in a group chat. Your look inside the new twofold structure of The Society featuring professional networking and monthly coaching calls. Where the zero pitch zone rule goes to die so business owners can actually share their expertise. The specific reason why this new community requires a twelve month commitment to ensure real trust and results “The more people see you, the more they're going to lean in.” – Jillian CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27 Register to the 4-Figure Days Workshop here.

Welcome back, babes, to The Jillian Murphy Show! The online world is currently facing a massive trust recession. Today Allison Arruda joins the show to tackle 2026 visibility strategies. Authenticity is the only way to beat AI influencers right now. You cannot sell a single thing if your pond is empty. This episode is your blueprint for being seen and getting paid. Topics Covered: The reality of the current trust recession in digital spaces Why human connection is the ultimate multiplier for your brand How daily fit checks and workouts build consistent audience trust Vulnerability when showing up without makeup or filters on camera The importance of finding where nobody knows your name yet What happens when you borrow other people's audiences through collaboration Your strategy for repelling the wrong clients with honest marketing Why price shopping in the luxury service space kills excellence  “You have to do the work to create that trust.” – Allison CONNECT WITH ALLISON: Instagram: @alliarruda Website: www.inspireandmove.ca CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27 Register to the 4-Figure Days Workshop here.

Welcome back, babes, to The Jillian Murphy Show! Aesthetic marketing is officially dead and your obsession with perfect grids is killing your sales. Today I am sitting down with Jessica Krewson to tear down the walls of traditional marketing agencies. We are diving deep into why you need to stop hiding behind polished filters and start showing up as the raw leader your audience actually trusts. It is time to give yourself full permission to pivot away from the pretty and embrace the profitable reality of being a real human. This conversation is the high energy wake up call you need to reclaim your voice and dominate your space. Topics Covered: The honest truth about why boutique marketing agencies prioritize deep client partnerships over corporate red tape. How the current trust recession is creating a massive opportunity for heart led entrepreneurs to dominate their market. Why raw and unpolished video content consistently outperforms the high end aesthetic posts you spent hours perfecting. What happens when you give yourself permission to show up messy and how it actually builds deeper relationship with your audience. Your ideal clients are leaving gold in your DMs and why you must use their exact language in your marketing. Where to find the best content ideas by transcribing your own coaching calls and community chat logs. Why AI should only be used as a brainstorming sounding board rather than a lazy copy and paste solution. “You have to say the things that your ideal client is saying.” – Jessica CONNECT WITH JESSICA: Instagram: @designkrew Website: designkrew.com CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27 Register to the 4-Figure Days Workshop here.

Welcome back, babes, to The Jillian Murphy Show! People either worship Taylor Swift or they absolutely loathe her, but ignoring her business genius is a massive mistake. Today we are diving deep into the Taylor Swift Effect and how she dominates every industry she touches. You need to stop playing small and give yourself permission to enter your own innovator era. We are stripping back the fluff to talk about real influence and raw connection. It is time to step onto your big stage and stop hiding behind your fears. Topics Covered: The secret to authority is being laser focused on your own unique vision. Why creating connection matters more than just selling a product to a stranger. How to innovate by refusing to sound or act like anyone else around. The secret to impact is using your own stage to lift others up. Why creating a movement requires you to speak your audience's current language. How to lead is being willing to go full force regardless of reputation “You never know what's gonna happen for someone.” – Jillian CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27 Register to the 4-Figure Days Workshop here.

Welcome back, babes, to The Jillian Murphy Show! Real leadership means having the guts to talk about the one thing everyone else is too scared to touch. Today, I’m bringing on my friend and client, Lisa Gravelle, to dive deep into the ultimate taboo topic of death. I’m officially rebranding this podcast because I’m done staying inside a sales box just to make people comfortable. This episode is your permission to pivot your life and start the conversations that actually matter for your legacy. We’re getting raw about why planning for the end is actually the highest form of living fully. Topics Covered: The secret to living fully is finally accepting that death is absolutely guaranteed. Your next step to peace is drafting a plan for your loved ones today. How to avoid family arguments by making your final wishes crystal clear right now. Why creating a business succession plan is vital for every serious and modern entrepreneur. The secret to a good death involves choosing your own energy and preferred environment. Your next step to clarity is securing all of your digital passwords immediately. How to pick an advocate who will actually fight for your medical choices. Why creating an organized legacy saves your family from carrying massive emotional burdens. “There's so much more to death than just having a will or a trust.” – Lisa CONNECT WITH LISA: Instagram: @thelisagravelle Website: lisagravelle.com CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27

Welcome back, babes, to The Jillian Murphy Show! Most of you are boring your clients to death with vanilla marketing that feels like a chore. In this episode I am breaking down exactly how Disney turns grown adults into walking billboards. You need permission to stop playing small and start creating an unforgettable customer experience. It is time to pivot from being just another service provider to becoming a beloved community leader. Stop overthinking the tech and start focusing on the raw connection that actually closes sales. Topics Covered: The secret to high sales is building a community where everyone feels connected. Why creating a surprise and delight culture makes your clients spend money happily. Your next step to market dominance involves letting your clients advertise for you. How to eliminate all sales resistance by greeting every single person with warmth. The secret to growth is maintaining a positive attitude through every single interaction. Why creating branded merchandise transforms your loyal customers into powerful walking billboards. Your next step to authority is choosing a community word that builds connection. How to make spending money an experience that your audience actually looks forward to. What can you do that gets your client excited to work with you?” – Jillian CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27

Welcome back, babes, to The Jillian Murphy Show! Stop lying to yourself that grinding for zero profit is a badge of honor. I am bringing you Jason McKenzie to rip the band-aid off your business. This episode is your permission to stop playing by rules that do not work. We are deep diving into the mental shifts needed to build a real machine. Get ready to change how you see reality so you can finally be free. Topics Covered: The secret to growth is admitting your perception of reality is flawed. How to stop being the bottleneck so your business can finally scale. Your next step to sales success is chasing a goal of daily no’s. Why creating a business machine is the only way to take real vacations. The secret to finding buyers is going where they are already hungry. How to tell if you are building a cage instead of a business. Your next step to scaling is mastering principles that never actually change. Why creating massive internal shifts is the key to getting unstuck. “If I'm doing it, I'm going all in.” – Jason CONNECT WITH JASON: Instagram: @realjasonmckenzie Threads: @realjasonmckenzie LinkedIn: Jason McKenzie CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27

Welcome back, babes, to The Jillian Murphy Show! Throwing up a simple link on Instagram for a high ticket offer is officially dead in 2026. Today we are diving deep into why your content must act as your actual sales page. You finally have the green light to stop filtering your personality and start being the direct boss your audience needs. We are done playing small and hiding behind boring posts that sound like a generic robot wrote them. Get ready to overhaul your strategy and demand the visibility you deserve right now. Topics Covered: The secret to closing sales involves showing your raw and unfiltered personality. Why creating content in three different formats maximizes your reach and authority. Your next step to scaling requires you to eat the daily frog first. How to turn every single piece of content into three unique growth opportunities. Content operates as your digital sales page for every single high ticket offer. Repurposed ideas save your sanity while increasing your total visibility. Increased posting frequency determines how quickly your ideal clients find you. 2026 buyer behavior requires a massive internal shift in how you lead. “Your content should be a frickin' horror story for who you don't want to work with.” – Jillian CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27

Welcome back, babes, to The Jillian Murphy Show! The business world is obsessed with generic tech when the real gold lives in your unique personal network. Today I am sitting down with the absolute powerhouse Jessie Jarvis to discuss building massive influence from the ground up. We are diving deep into the messy reality of pivoting your career without losing your soul in the process. This episode is your official permission slip to stop playing small and finally own your expertise. Get ready for a raw look at what it actually takes to dominate a specialized industry. Topics Covered: The secret to massive growth is intentional connection within your niche community  Why creating specialized job boards solves deep market gaps for your industry  Your next step to authority starts with radical implementation over perfect analysis  How to prioritize your marriage so your business has a solid foundation  The secret to rapid scaling involves leveraging every single personal introduction made  Why creating a blueprint for others accelerates your own professional status  Your next step to success requires setting ruthless boundaries for your family  How to move past fear by trusting your unique background and upbringing “Action is what breeds confidence” – Jessie CONNECT WITH JESSIE: Instagram: @mrsjjarv Podcasts: pod.link/1691893350 Bio Site: bio.site/jessiejarvis CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27