Leveraging economics to evaluate how video length on TikTok impacts profits

Welcome to today's episode! We have an exciting discussion lined up as we dive into a fascinating study on TikTok, the wildly popular consumer-to-consumer media platform. My guests today explore how the length of videos impacts their performance on the platform. By modeling viewer behavior and analyzing market performance, they uncover intriguing insights including different optimal video lengths for maximizing viewer traffic. Stay tuned as we unpack these findings and their implications for content creators and platforms alike! I’m excited to introduce Xuying Zhao with Texas A&M University and Jane Gu with the University of Connecticut, to discuss their study in the INFORMS journal Information Systems Research, called Content Length Limit: How Does It Matter for a Consumer-to-Consumer Media Platform?

Looking back, I think we can all recognize and appreciate the role that our parents played in shaping who we are. But have you ever thought about the impact you had on your parents, how they view themselves and others? For this episode, we’re going to turn the tables and take a look at the role that children can have on shaping and influencing their parents, specifically, how having daughters can shape how men view and interact with women in the workplace, especially men in leadership roles. This is also known as the daughter effect. I’m thrilled to introduce Zhiyan “Z” Wu with Erasmus University and Lucia Naldi with Jönköping University, who collaborated with their fellow authors on a study recently published in the INFORMS journal Management Science titled “Learning from Their Daughters: Family Exposure to Gender Disparity and Female Representation in Male-Led Ventures.”

As we start to gear up for the 2024 INFORMS Annual Meeting in Seattle later this year, this week's interview is the latest episode in a special series of the Resoundingly Human podcast, recorded in person at the 2023 INFORMS Annual Meeting in Phoenix. For this episode I am absolute delighted to be joined by Jeff Camm with Wake Forest University. Jeff is delivering the Omega-Rho Lecture: Reflections on the Profession of Operations Research and Some Thoughts on its Future and he is joining me today to share a special behind the scenes look at his presentation.

Welcome to the latest episode of Resoundingly Human, the podcast brought to you by INFORMS, the leading association for professionals and students who apply science, math, technology, and analytics to make smarter decisions for a better world.  I’m your host Ashley Kilgore and thank you for joining me for the next episode in a special series highlighting the 2024 Franz Edelman Award finalist teams! The Franz Edelman Award is presented each year to an organization that has made a transformative contribution to society, all with the power of advanced analytics. In the leadup to the 2024 INFORMS Analytics Conference in sunny Orlando this April, we’ll be highlighting the incredible contributions of this year’s finalists. The winner will be announced at the conference, during the Edelman Gala.   Today, I have the pleasure of speaking with representatives of the Edelman Award finalist team from American Airlines to share some special insight into their project, which utilizes optimization and AI techniques to develop industry-leading technology called HEAT, which is short for Hub Efficiency Analytics Tool, that helps the airline more effectively manage irregular operations during severe weather.

Welcome to the latest episode of Resoundingly Human, the podcast brought to you by INFORMS, the leading association for professionals and students who apply science, math, technology, and analytics to make smarter decisions for a better world.  I’m your host Ashley K. and thank you for joining me for the next episode in a special series highlighting the 2024 Franz Edelman Award finalist teams! The Franz Edelman Award is presented each year to an organization that has made a transformative contribution to society, all with the power of advanced analytics. In the leadup to the 2024 INFORMS Analytics Conference in sunny Orlando this April, we’ll be highlighting the incredible contributions of this year’s finalists. The winner will be announced at the conference, during the Edelman Gala.  Today, I have the pleasure of speaking with representatives of the Edelman Award finalist team from Transvision to share some special insight into their project, which developed an analytics solution to improve mobility for elderly and disabled citizens in the Netherlands.

With the 2024 INFORMS Analytics Conference in Orlando, FL, now just weeks away on April 14-16, here at INFORMS we are looking forward to welcoming more than 700 leading analytics professionals and industry experts for opportunities to connect, network, and celebrate excellence in the field.  Joining me for a special behind the scenes look at one of this year’s conference sessions is keynote speaker Colonel Kristin Saling, Acting Director, Innovation Directorate, United States Army Recruiting Command, who has been introducing analytics, automation, and transformational business processes into Army human resources for years.  She is an Army operations research and systems analyst with experience as an assistant professor at the United States Military Academy at West Point. She has led modernization programs at US Indo-Pacific Command, Headquarters Department of the Army, and is currently with Army Recruiting Command.

My guest today is going to help us explore the fun side of data analytics. Evan Wimpey is not only an analytics professional with Elder Research but is also a stand-up comedian! After spending years analyzing data and delivering statistical models, Evan realized that humor is often the most effective way to make dry or technical topics more accessible ... and more fun! Now in addition to his analytics day job, he performs data science comedy at conferences and events around the world, to include the upcoming 2024 INFORMS Analytics Conference, April 14-16 in Orlando, FL.

We’re in the countdown to the 2024 INFORMS Analytics Conference, in Orlando, FL, April 14-16, when more than 700 leading analytics professionals and industry experts will come together to discover new solutions to business problems, connect and network, and celebrate excellence in the field.  Joining me to give a sneak peek of this year’s conference is Tom Koulopoulos, the INFORMS Roundtable-sponsored keynote speaker. Tom is an author, futurist, and leader who serves as chairman and founder of Delphi Group, a 30-year-old Boston-based think tank named one of the fastest growing private companies by Inc. Magazine, and the founding partner of Acrovantage Ventures, which invests in early-stage technology startups. He is also the author of 14 books, an inventor with several patents, an Inc.com columnist, the past Executive Director of the Babson College Center for Business Innovation, the past director of Dell Innovation Lab, and a professor at Boston University. I’m excited for the opportunity to get to know Tom, explore his own professional journey, and share an exciting sneak peek at what he’ll be presenting at the upcoming conference.

Welcome back to Resoundingly Human, the podcast brought to you by INFORMS, the leading association for professionals and students who apply science, math, technology, and analytics to make smarter decisions for a better world.  I’m your host Ashley Kilgore and thank you for joining me for the next episode in a special series highlighting the 2024 Franz Edelman Award finalist teams! The Franz Edelman Award is awarded each year to an organization that has made a transformative contribution to society, all with the power of advanced analytics. In the leadup to the 2024 INFORMS Analytics Conference in sunny Orlando this April, we’ll be highlighting the incredible contributions of this year’s finalists. The winner will be announced at the conference, during the Edelman Gala.   For the next episode in this year’s Edelman finalist series, I have the pleasure of speaking with the team from McDonald’s China to share some special insight into their finalist project, which accurately forecasted and delivered on record growth in the Chinese market for McDonalds.

The Franz Edelman Award is awarded each year to an organization that has made a transformative contribution to society, all with the power of advanced analytics. In the leadup to the 2024 INFORMS Analytics Conference in sunny Orlando this April, we’ll be highlighting the incredible contributions of this year’s finalists. The winner will be announced at the conference, during the Edelman Gala.   To kick off this very special series, which just so happens to feature my favorite episodes throughout the entire year, I have the pleasure of speaking with the team from Tata Steel Limited to share some special insight into their finalist project.