Episode 172: Systems, Software, and Stewardship with Matthew Fitzgerald

Matthew Fitzgerald is a "1.5 generation" organic grain farmer operating 2,500 acres in Minnesota, situated where the big woods meet the prairie. Alongside his father, Joe, he manages a diverse rotation of crops on land originally preserved by organic pioneer Mabel Brelia. Matthew focuses on navigating modern economic challenges while actively fostering opportunities for the next generation of land stewards. To manage scale and improve yields, Matthew founded FarmFlow, a system that began as a visual whiteboard to track field passes and has evolved into software for optimizing execution. By integrating these standard operating procedures with emerging AI tools, he aims to professionalize organic operations and prove the financial competitiveness of sustainable agriculture. In this episode, John and Matthew discuss: Overcoming high barriers to entry for beginning farmers through creative partnerships and policy. The concept of FarmFlow and using visual tools to manage complex organic systems. Data analysis revealing the strong correlation between field pass frequency and increased crop yields. Decommoditizing organic grain to ensure financial viability and economic independence. Leveraging AI tools like FieldLark to enhance agronomic decision-making and operational efficiency. The importance of team diversity and "quorum sensing" in building resilient farm operations. Additional Resources To learn more about FarmFlow, please visit: https://www.tryfarmflow.com/ To learn more about Matthew, please visit: https://www.fitzgeraldorganics.net/ About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com  

Abianne Falla used to see the native holly shrub as a pesky invasive on her family's Texas land, until the 2011 drought highlighted its resilience: it was the sole green survivor. Yaupon (Ilex vomitoria) is North America's only caffeinated plant, though its roots as a ceremonial brew in Gulf Coast indigenous societies have been suppressed by colonial forces and lost to commercialization. As a member of the Chickasaw Nation, Abianne became interested in yaupon and crafted a variety of flavor profiles in her home roasting experiments, which she grew into her company, CatSpring Yaupon.  Abianne harnesses yaupon for regeneration, harvesting on 500 acres while restoring degraded grasslands, boosting biodiversity by 70% and soil carbon by 7%, and fostering balanced ecosystems through grazing. Abianne's organic, wild-harvested model turns a 20-million-acre nuisance into sustainable income and regenerative opportunities. In this episode, John and Abianne discuss: Yaupon's drought resilience and its takeover of Texas savannas. Its balanced caffeine mix for crash-free, joyful energy, plus anti-inflammatory benefits. Reviving indigenous traditions with cultural care in branding. Turning "weeds" like yaupon or kudzu into crops via history, AI, and observation. Building a new category from markets to multi-channel sales. The market potential for local, climate-resilient caffeine amid global shifts. Additional Resources To learn more about Cat Spring Yaupon, please visit: https://catspringtea.com/ About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com  

Morgan Twain-Peterson founded Bedrock Wine Company in 2007, growing from humble beginnings in a small outbuilding into a respected winery. Jake Neustadt joined Morgan in 2015, bringing his expertise in transitioning old vineyards to regenerative practices. Together they are focused on enhancing soil health, producing uniquely Californian wines, and preserving California's historic vineyards, some of which date to the 19th Century. Morgan and Jake's work at Bedrock Wine Company shows how regenerative agriculture can restore degraded vineyard soils, significantly increasing soil organic matter and water retention and improving climate resilience. Their practices—including no-till, cover crops, and holistic grazing—not only improve vine health and wine quality but also set a model for sustainable viticulture, addressing the wine industry's need for differentiation amid declining consumption. In this episode, John, Morgan, and Jake discuss: Preserving historic vineyards with diverse varieties unique to California Transitioning from conventional tillage to no-till organic systems for soil health Using foliar applications to enhance vine resilience in dry-farmed vineyards Integrating holistic grazing with sheep to improve soil biology Planting mixed-variety vineyards to increase resilience and wine complexity Leveraging genetic diversity for heat tolerance Additional Resources To learn more about Bedrock Wine company, please visit: https://bedrockwineco.com/ To listen to the Bedrock Wine Conversations Podcast, please visit: https://open.spotify.com/show/6jAHhAOI9Xy8uKDJmyl5Xx About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com  

Hilda Gore is a certified health coach and the host of the Wise Traditions podcast for the Weston A. Price Foundation. Born with a ventricular septal defect requiring open-heart surgery at age nine, she developed a passion for holistic health, emphasizing physical, emotional, and spiritual wellness. Through her global travels, Hilda has learned from indigenous communities about ancestral health practices, advocating for a return to traditional, nutrient-dense diets and lifestyles to foster generational health. In this episode, John and Hilda discuss: The importance of spiritual grounding for health, starting the day with stillness and prayer Choosing nutrient-dense, traditional foods rich in fat-soluble vitamins for sustenance  The role of sunlight in supporting metabolism and circadian rhythms Prioritizing sleep to enhance the body's natural detoxification and health Embracing cold exposure to stimulate mitochondrial health and resilience Incorporating physical movement, like farming chores, to maintain strength and longevity Additional Resources To learn more about Hilda, please visit: https://www.holistichilda.com/ To listen to the Wise Traditions podcast, please visit: https://open.spotify.com/show/2AsdxDqyG7nzj2xoAYZOgW About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com

In this Podcast Extra episode, John Kempf introduces Revenant Charge™, a new true-liquid biostimulant from AEA. Revenant Charge™ was developed to address the rising costs of soil health products for row crops while maintaining the powerful results growers have come to expect from AEA's Rejuvenate. Designed as a microbial accelerant, Revenant Charge™ stimulates soil biology and increases nutrient availability. In this episode, John discusses: The origin and purpose behind developing Revenant Charge™ and how it compares to Soil Primer and Rejuvenate. Early field trial data from Northeast Ohio, showing improved microbial activity and nutrient release. Insights from the Haney Soil Test results analyzed by Dr. Rick Haney, highlighting significant biological responses in diverse soils. The potential for Revenant Charge™ to improve nutrient cycling and soil disease suppression while reducing fertilizer dependence. Additional Resources To learn more about Revenant Charge™, please visit:  https://advancingecoag.com/product/revenant-charge/ About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com  

This is the first time we've had a high schooler on the podcast! Maizie Koentopp, a 9th grader in Chicago, conducted a simple yet elegant experiment on buckwheat plants. Motivated by her father's urban farming work and her own concern about climate change, Maizie wanted to test the effect of endophytic bacteria on plant development as an alternative to harmful agrochemicals. She compared seeds inoculated with AEA's BioCoat Gold™ to a non-inoculated control, and found that inoculated seeds (in both sterilized and non-sterilized soil) grew faster, had higher survival rates, and developed more root hairs. If others in Maizie's generation share her curiosity, poise, and scientific rigor, then our future is in good hands." Additional Resources To read more about her research, click here.  About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com

After growing up on a farm, Mollie Engelhart built a vegan restaurant empire in Los Angeles, which she planned to sell before COVID disrupted her plans. During the pandemic, she lost her income and spent time back on the farm, using nature's lens to question societal constructs like veganism. These experiences inspired her book, Debunked by Nature, where she shares her shift to truth-seeking based on natural cycles. She now lives on a Texas ranch, advocating for authentic living through storytelling. Mollie experiments with regenerative techniques on her Texas ranch, like mulching to combat oak wilt and bale grazing to boost soil health in caliche soils. She advocates for local food systems, resilient communities, and soil stewardship through her book and Epoch Times writings. She aims to inspire sustainable farming through her innovative practices, like propagating adapted trees and hedging crop plantings. In this episode, John and Mollie discuss: Shifting away from veganism and recognizing life-death cycles in food production. Building resilient communities through local food systems and family governance. Using deep mulching with juniper chips to reverse oak wilt in Texas' calcareous soils. Enhancing soil fertility through bale grazing, leveraging carbon to boost pasture growth. Adapting crop plantings, like late-season corn and sesame, to hedge against erratic weather and pests. Propagating locally adapted tree varieties to support regional farming success. Observing local ecosystems to inform management, avoiding blanket solutions for diverse soils. Additional Resources Click here to order Mollie's book.  To read Mollie's opinion section of the Epoch Times, click here.  About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology.   Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com  

Jay Watte is a fourth-generation farmer from the Imperial Valley in Southern California, where he manages a family operation focused on seed production. Thanks to his pioneering practices, Jay hasn't sprayed insecticides on his farm for nearly two years. Instead of pesticides, Jay uses nutrient management, particularly boron applications, to boost plant resilience and reduce pest pressure. His experiments with soil inoculations and cover crops, are yielding promising results, including healthier plants and higher seed quality. Jay's approach emphasizes sustainable practices that prioritize long-term soil vitality and community well-being over short-term gains. Jay supplies major retailers and local farmers with his seed, especially Bermuda grass and alfalfa. Beyond seed production, he has ventured into growing agave and is launching a market garden to provide diverse, healthy produce to his community through a local CSA program. In this episode, John and Jay discuss: The challenges of producing seed compared to forage crops Improving alfalfa seed quality  Changing regional crop patterns, including the decline of cotton and sugar beets Water management and irrigation challenges in a desert environment Evolving management strategies to combat the rise in pest and disease pressures Jay's success in reducing insecticide use through boron and nutrient management The benefits of soil inoculations and cover crops in regenerative farming Jay's vision for a sustainable legacy for his children and community Additional Resources To learn more about AEA's Rebound Boron, please visit: https://advancingecoag.com/product/rebound-boron-gal-p6850075/ About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com  

Martin Crompton believes farmers can win by focusing on nutrition and flavor. He encourages farmers to adopt marketing and business development to tap into the growing demand for healthier, nutrient-dense foods. Martin is operations director at Union Grove Farm in North Carolina, where he creates demand for their table grapes through a "pull" marketing strategy of storytelling and education. By leveraging AI and ag tech, Martin has found a way to optimize farming practices and enhance profitability for regenerative farmers. Martin is originally from England. He began working in agriculture eight years ago, after a career as an executive for major global food companies. His corporate experience spanned sales, business development, and marketing for major retailers, though he never visited farms during his corporate tenure. Union Grove Farm is the first certified Regenified table grape vineyard in the nation, and aims to be the largest regenerative table grape operation on the East Coast. In this episode, John and Martin discuss: Martin's journey from corporate food to regenerative farming Challenges farmers face in transitioning to regenerative systems The symbiotic link between food systems and human health The importance of creating consumer demand by communicating the health and taste benefits of regeneratively grown foods The role of marketing to help farmers build brand equity and connect with customers The potential of AI to compress decades of agronomic knowledge, providing actionable insights for optimizing crop health and farm efficiency AEA's new product, Pinion™, which is designed to combat fungal and bacterial pathogens without disrupting the plant microbiome Additional Resources To learn more about Union Grove Farm, please visit: https://uniongrovefarm.com/ To try out FieldLark AI, please visit: https://www.fieldlark.ai/ To learn more about Pinion, please visit: https://advancingecoag.com/product/pinion/ About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com  

Brad McIntyre, a fourth-generation farmer in Caldwell, Idaho, has transformed his family's operation along the Snake River Basin, scaling back from 3,000 to 1,000 acres due to urbanization and rising costs. Inspired by no-till pioneers, he now manages a diverse farm with seed production, grass-finished beef, pastured pork, poultry, and eggs; all non-GMO. Brad advances regenerative agriculture through no-till farming, diverse rotations, and cover crops, maintaining yields while cutting inputs. He produces locally adapted, high-quality seeds with strong germination for companies like Green Cover Seed. His livestock integration enhances soil health, and direct-to-consumer meat sales promote community health and sustainability. In this episode, John and Brad discuss: Brad's shift from conventional hay work to regenerative farming No-till seed production for brassicas and alfalfa with better germination Epigenetic seed adaptations for local resilience Livestock integration for soil health and direct meat sales Direct-to-consumer marketing with consistent, local products The role of soil health in sustainable farming and stewardship Additional Resources To read Biochemical Individuality by Roger J. Williams, a book exploring how individual biochemical differences influence flavor perception, click here To learn more about Green Cover Seed, visit their website: https://greencover.com/ About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com