
Marketing Masterclass: How to Build a Billion-Dollar Brand | Harsh Pamnani | FO450 | Raj Shamani
Guest Suggestion Form:
https://forms.gle/bnaeY3FpoFU9ZjA47
Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video.
Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.
Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu
Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0
Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2J
Subscribe To Our Other YouTube Channels:-
https://www.youtube.com/@rajshamaniclips
https://www.youtube.com/@RajShamani.Shorts
📺 Watch Figuring Out episodes on YouTube: https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ
(00:00) - Intro
(02:57) - How can someone become a creator?
(04:50) - How to choose a niche
(11:12) - India’s most iconic brand
(13:53) - How Indian brands and MNCs operate
(18:24) - New brands in Amul’s category
(26:08) - Important business lesson
(28:27) - Other iconic Indian brands
(32:40) - Brand case study
(39:11) - Modern brands
(43:25) - Quick commerce
(45:51) - Zomato vs Swiggy
(49:36) - Ola vs Uber
(57:29) - 7 important points for brand building
(01:00:33) - Naming the brand strategy
(01:04:00) - BookMyShow’s story
(01:05:50) - Best brand name
(01:10:02) - BTS
(01:10:31) - Outro
In today’s episode, we have Harsh Pamnani, bestselling author and brand storyteller. He breaks down what it really takes to become a creator in today’s economy. We talk about how to find your niche and how the right mindset and process help creators think differently and build long-term relevance.
In the last segment we get into quick commerce, variety-led brand thinking, variety-led brand thinking, and how functional and emotional benefits shape consumer choice. Using modern brands like Zepto, Blinkit, Ola, and Uber as real-world examples, Harsh explains how brands position themselves differently while solving the same problem. From choosing the right brand name to understanding distribution, insight-led marketing, and consumer psychology, this episode covers everything you need to know to build a brand end-to-end.
Subscribe for more such conversations!
Follow Harsh Pamnani here:
Instagram: https://www.instagram.com/author_harshpamnani
LinkedIn: https://www.linkedin.com/in/harshpamnani/
About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,Follow Raj Shamani On ⤵︎
Instagram @RajShamani https://www.instagram.com/rajshamani/
Twitter @RajShamani https://twitter.com/rajshamani
Facebook @ShamaniRaj https://www.facebook.com/shamaniraj
LinkedIn - Raj Shamani https://www.linkedin.com/in/rajshamani/
About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
Fler avsnitt från "Raj Shamani's Figuring Out"



Missa inte ett avsnitt av “Raj Shamani's Figuring Out” och prenumerera på det i GetPodcast-appen.







