Developing MarTech Tools That Align with Brands' Needs | Ragnarokast #14

Navigating the world of AI can be overwhelming. In this episode of Ragnarokast, we're tackling the big questions with two leaders in the industry: Apply Digital’s Chief Strategy Officer, Lauren Milne, and Chief Technology Officer, Scott Michaels. They share practical advice on where to start, how to spot the difference between AI fantasy and reality, and how brands can show up in the new AI landscape.Check out Apply Digital’s AI Solutions Playbook to get started on your own: https://www.applydigital.com/ai-solutions-playbook/Visit our Website!

We’re cutting through the AI hype with Toby Coulthard, Chief Product Officer at Jacquard. He has hot takes on why the "how" of messaging matters more than ever, and how AI-driven content generation and optimization can actually impact performance.🎧 The Array Podcast: https://www.jacquard.com/the-array-podcast-series/#Ragnarokast #MarTech #AIinMarketing #MarketingAutomation #Personalization #CustomerEngagement #PredictiveAI #GenerativeAI #MarketingHotTakesVisit our Website!

AI is changing marketing, but how much of it is real and how much is just hype? In this episode, we sit down with Tejas Manohar, Co-CEO of Hightouch, to talk about:🔥 Why marketers should rethink traditional CDPs🤖 How AI decisioning actually works (hint: it's not just about LLMs)📊 The role of reinforcement learning in optimizing customer journeys💰 The real ROI of AI-driven marketing personalizationOh, and we might have taken a detour into "compostable CDPs", April Fool’s marketing stunts, and Philly cheesesteaks. 🌯Visit our Website!

This week on Ragnarokast, we're diving into the world of AI in marketing with special guest Laura, Manager of Technical Consulting at Ragnarok. From cleaning up your data to building smarter martech stacks, Laura, Spencer, and Steven tackle the myths, challenges, and opportunities around AI adoption.Visit our Website!

This week, Steven and Spencer chat with Josh Wolf, Senior Director of Solutions Consulting, Channel & Partnerships at Tealium. They cover everything from the rise of AI in MarTech to what’s next for CDPs—and even toss in a few hot takes along the way.Visit our Website!

Join us on Ragnarokast as we welcome lifecycle marketing expert Drew Price of 10 Billion Emails! Inspired by a recent article of his, “The Agency +1 Model and why it works,” Spencer and Steven wanted to dive in deeper and also share their perspectives coming from the agency side. You can also read the original article: https://scalingcrm.substack.com/p/the-agency-1-model-and-why-it-worksVisit our Website!

In this episode, Steven and Spencer speak with Heather Blank [SVP, GTM Strategy + Partnerships @ Iterable] about how the explosion of digital channels and digital identification has propelled the rise of Customer Communication Platforms. These multi-channel tools need to meet the customer both offline and online - on their phone, at their desktop, in their physical mailbox, or on their favorite chat app.Visit our Website!

Join Spencer and Steven as they chat with Pat Rondinelli from Twilio Segment. Hear about Spencer's certification adventure during a blizzard, the power of combining SaaS partners with agencies, and real-world success stories with Segment and Ragnarok.Visit our Website!

We sat down with Colin Nederkoorn, Founder & CEO of Customer.io to discuss why MarTech platforms should develop their products and their companies based on what their customers actually need. This includes ongoing investment in new features, understanding marketers' data requirements, and aligning with their culture and values.Visit our Website!

Spencer and Steven welcome Ari Messer, co-founder of Littledata, who shares insights on how “little data” makes the biggest difference. With their focus on e-commerce, the guys discuss the challenges of accurate data tracking, privacy compliance, the use of first-party data, and their new integration with Klaviyo.For more Ragnarok X Littledata chats, check out Steven speaking with their other co-founder, Edward Upton, on LinkedIn: https://www.linkedin.com/posts/littledata_join-us-friday-jan-12-2024-at-3-pm-activity-7147956913371021312-oZIw?utm_source=share&utm_medium=member_desktopVisit our Website!