How Do Technical and Creative Strategies Work Together in Amazon PPC?

In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies. We’ll see you in The PPC Den! 🦡 Highlights 0:00 -  Meet our guest: Laura Meyer from Envision Horizons 0:50 - How to balance technical and creative strategies in Amazon PPC 2:05 - Overcoming the challenges of combining tech and creativity 3:35 - Inside look: Running a full-service Amazon agency 4:45 - What are "centers of excellence" in Amazon marketing? 6:11 - How to avoid siloed departments and boost teamwork 8:51 - The power of pod structure for effective collaboration 10:29 - Training tips for performance marketers 12:02 - Key roles you need in your Amazon marketing team 14:41 - Why brand awareness is crucial for PPC success 18:10 - Boosting growth with DSP and AMC 21:16 - The role of affiliate marketing and creator connections 24:45 - How to test creative elements using PickFu 27:00 - Measuring ROI: Balancing creative and technical efforts 29:32 - Why a good account manager is essential 32:14 - Using first-party data to enhance Amazon campaigns 35:29 - Future trends in Amazon advertising you need to know 37:46 - Final thoughts and top advice for Amazon sellers ​​🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How Can Product Images On Amazon Boost Conversion Rates? What Makes An Amazon PPC Manager Successful? How To Forecast Your Amazon PPC Approach (Classic)  Why Should You Rethink Your Approach To PPC On Amazon? What Is The Role Of Data In Amazon Campaign Management?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Laura Meyer Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to follow Amazon’s guidelines. They also touch on the latest trends in product photography. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 1:20 - Reviewing Cricut Maker images 3:00 - Importance of brand images 5:10 - Optimizing listings for user experience 7:30 - Conversion rates and competition 10:00 - Comparing traditional and modern products 14:00 - Effective image strategies 19:00 - Highlighting products through design 24:00 - Creating compelling image stacks 30:00 - Learning from competitor examples 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ What Is The Role Of Data In Amazon Campaign Management? What Makes An Amazon PPC Manager Successful? Why Should You Rethink Your Approach To PPC On Amazon? Can Agencies Serve As Teachers In Amazon Selling? What Amazon PPC Updates Do You Need For 2024?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Schermer Tamir  Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno  --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry. We’ll see you in The PPC Den! 🦡 Highlights ​​ 1:05 Introduction 3:07 Role of curiosity and learning in PPC success 8:19 Leveraging Amazon's algorithms for better results 11:59 Ideal customer experience on Amazon 14:50 Personalization in Amazon search results 18:14 Adapting to policy changes in Amazon PPC 22:24 Impact of FTC regulations on PPC management 25:27 Protecting trade secrets in Amazon PPC 29:12 Continuous learning and professional growth in PPC 32:46 Challenges and opportunities in Amazon PPC 39:15 Podcast conclusion and key takeaways 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How To Forecast Your Amazon PPC Approach (Classic) What Is The Role Of Data In Amazon Campaign Management?  Why Should You Rethink Your Approach To PPC On Amazon? How Does Tracking Keywords Help PPC? Can Amazon PPC Success Be Predicted?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Abe Chomali Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno  --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Intro– Get out your crystal balls! 4:43 When is forecasting necessary in Amazon PPC? 9:27 First step when planning an approximation  10:57 Where to get approximate search volume 15:50 Where to get approximations for average CPC 20:05 How to build a mid-case or worst-case scenario  28:35 When does Elizabeth use approximations 30:40 Why approximations are useful 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Elizabeth Greene Junglr Here’s another episode featuring Elizabeth, How To Launch Your First Sponsored Products Campaign On Amazon? All About ACOS YouTube playlist ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno  --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - What is Mina's morning routine? 5:31 - How Amazon sellers interact with their data 6:07- How do typical sellers behave with data 8:05 - What is competitive positional awareness 23:12 - How to build a comprehensive dashboard 36:02 - How to scale and optimize PPC campaigns 37:38 - How to identify wasted spend 45:52 - What is the conclusion 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Thinking Strategically about Amazon Advertising  What Do I Do With Wasted Ad Spend  The Complete Amazon Advertising Evergreen Campaign Strategy Guide  How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?  How Should I Analyze My Data for my Amazon PPC Campaign?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - How did Adverio impact Ad Badger? 2:55 - What tools does Seller Central offer? 4:12 - How can Search Query Performance enhance Amazon advertising? 11:09 - What is skewed economics in Amazon's context? 15:43 - What is the Product Opportunity Explorer? 19:49 -  How can Market Basket Analysis improve sales? 23:46 - How to manage brand reputation on Amazon? 29:04 - How do brand tailored promotions and coupons work? 33:36 - What are the best practices for Amazon posts? 36:39 - How does Creator Connections facilitate influencer marketing? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How Does Tracking Keywords Help PPC? Can Agencies Serve As Teachers In Amazon Selling? How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? How Can I Become An Advanced Amazon Marketer? How Can I Reach My Full Potential In The Amazon PPC Space? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Danford Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Guest Introduction: Michael Tejeda 2:20 - Client Management Insights 3:01 - Deep Dive into Marketing Strategy 6:04 - The Role of Audits 7:14 - Understanding Client Needs 8:58 -  How do FBA fee changes affect PPC strategies 10:57 - Managing Product Profitability 13:10 - Strategy and Client Communication 15:07- Key insights 🦡 Resources & Links 🦡 GET AD BADGER ➡️ ⁠https://www.adbadger.com/pricing-product-tour/⁠ ⁠Can Amazon PPC Success Be Predicted?⁠ ⁠How Does Tracking Keywords Help PPC?⁠ ⁠How To Develop A Successful Client Relationship?⁠ ⁠Can Agencies Serve As Teachers In Amazon Selling?⁠ ⁠How To Launch Amazon Products That Customers Actually Want?⁠ 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠ ⁠Subscribe to our newsletter⁠ ⁠Review all our show notes⁠ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno  --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Guest Introduction: Who is Mansoor Norouzi? 0:37 - Forecasting Focus:  What is forecasting in Amazon PPC? 2:30 - How complex is Amazon advertising? 3:27 - Why never stop learning? 5:44 - What does forecasting really involve? 8:55 -  How to plan financially for advertising? 11:47- How to determine market share? 17:46 - Which tools help understand the market? 29:25 - How to empower your Amazon strategy? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How Does Tracking Keywords Help PPC? https://youtu.be/RJRN1RsaqWo  How To Develop A Successful Client Relationship? https://youtu.be/PVZj1ZSrKtw  How To Launch Amazon Products That Customers Actually Want? https://youtu.be/z4nCvWjhJnU  What Amazon PPC Updates Do You Need For 2024? https://youtu.be/slwiD4LqGGs  How Can I Build Tasks To Help My Amazon PPC Campaign? https://youtu.be/ncVo9QF7Qhk  How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? https://youtu.be/72tKqVk08QA  📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:35 - How do ads affect organic sales? 1:02 - How do I set up PPC campaigns? 2:19 - What are current challenges in Amazon advertising? 3:13 - Why is troubleshooting important in PPC? 5:00 - Why track keyword ranks? 10:02 - How does spending affect organic rank? 13:33 - How does rank tracking show PPC impact? 20:12 - How do I use high-value keywords effectively? 29:06 - Why is keyword rank tracking crucial? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How To Do Keyword Research For Amazon PPC: Back To Basics (Classic) One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon What Do I Do When A Keyword Doesn’t Convert? (Classic) Bidding On Branded Keywords: What Happens When You Turn Them Off? 8 Solutions To Fix An Amazon Campaign With Too Many Keywords 📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic. We’ll see you in The PPC Den! 🦡 Highlights ​​0:00 - Intro 0:48 - Explanation of broad and phrase match types 1:48 - Example of how broad match can trigger unrelated search terms 4:00 - Advice on sparing use of broad match in advertising strategies 6:03 - Clarification on the use of modified broad in sponsored products 9:32 - Real-world example demonstrating phrase match issues 13:31 - Tips on using search term analysis tools 16:00 - Importance of negative keyword management. 🦡 Resources & Links How Do I Make The Most Of Amazon’s New Broad Match Update? How Can I Use Phrase Match To Rank Higher On Amazon? Is Exact Match Always Best? How To Become An Advanced Advertiser For Amazon PPC Campaigns How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance 🦡 Book a call to discuss your best Amazon PPC strategy 📚 Get our content library that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message