Athletes Go Streaming and Creators Go Dancing, feat. Sam Gutelle of Tubefilter | Creator Upload

Take the Creator Upload Survey: https://www.research.net/r/creatoruploadsurveyCheck out Jon’s new venture: https://www.boring-stuff.com/In this episode, we break down the $82 billion battle for Warner Bros. Discovery and the controversial new law in Australia banning social media for everyone under 16. Plus, creator legend Jon Youshaei joins us to reveal his new company, "Boring Stuff," and why he’s solving the biggest headache for pro creators: taxes.What you’ll learn:Netflix vs. Paramount: Inside the hostile bidding war for Warner Bros.The Social Media Ban: Why Australia is fining platforms $33M for underage users.Jon Youshaei’s Boring Venture: Why he launched a bookkeeping service for creators.00:00 Intro & Common Tax Mistakes01:58 Mariah Carey's $3 Million Season04:07 6th Anniversary Survey05:32 Netflix vs. Paramount: The Bidding War09:10 Foreign Funding & Regulatory Hurdles12:12 Australia Bans Social Media for Under 16s16:10 Can They Actually Enforce the Ban?18:09 Impact on Marginalized Communities21:33 Interview: Jon Youshaei Joins22:42 What is "Boring Stuff"?25:36 Why Traditional Accountants Fail Creators30:20 Education vs. Execution33:01 Scaling a Service Business Slowly36:44 MrBeast Pivots to Storytelling38:50 WNBA Cards Explode on WhatnotCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyToday we begin with the massive success of Dancing With the Stars, specifically highlighting ABC's strategic partnership with Call Her Daddy’s Alex Cooper for the finale and the inclusion of creator talent like Whitney Leavitt. In a finding fit for "No Duh" Magazine, traditional media embracing digital creators is expanding viewership, evidenced by the finale drawing over 9 million viewers.The episode also covers the "Recap Wars," comparing Spotify Wrapped’s new Creator Wrapped features to YouTube’s. Plus, Tubefilter’s Sam Gutelle joins for an interview to discuss Twitch’s 2025 performance and the rising trend of professional athletes, such as Cam Skattebo, using streaming to build personal brands independent of their teams.Finally, our uploads and downloads cover the shutdown of MKBHD’s "Panels" app and the Rockefeller Foundation’s new partnership with Beast Philanthropy.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 6 Years & The Audience Survey01:09 Intro: Party Hopping in NYC03:07 Dancing With The Stars Embraces Creators05:19 The Alex Cooper x ABC Partnership07:34 Why Broadcast Needs Creators (The Numbers)12:44 Sponsor: Viral Nation13:12 Spotify Wrapped for Creator14:40 YouTube Recap & Personality Types16:56 Sam Gutelle on Twitch's 2025 Stats18:17 Why Athletes Are Taking Over Twitch23:44 The Shift in Sports Fandom28:11 Download: MKBHD Shuts Down Panels30:14 Lessons for Creator-Founders31:48 Upload: MrBeast Partners with RockefellerThanks for Viral Nation for partnering with us for this video.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyIs Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025.What you’ll learn:-- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer.-- The Ad Spend Boom: Why creator marketing is now a "must buy" for brands.-- Screens in Schools: The debate over EdTech and declining test scores.00:00 We need your help! (Survey)01:09 Thanksgiving Turkeys & Spatchcocking04:08 Are screens ruining education?10:06 Intro to Rich Bloom & Viral Nation11:14 $37 Billion Creator Ad Spend16:50 Interview: Rich Bloom from Tubi17:35 Creating "Rabbit Holes of Fandom"22:31 Tubi’s Deal Structures for Creators25:24 Exclusive Shows & Creative Freedom28:07 The Fox & Super Bowl Connection31:58 Is Tubi competing with YouTube?37:33 Acquiring Creator Libraries42:58 Upload: Investing in Taylor Cannon46:39 Upload: Agentio Raises $40MCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyIs TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim.In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from "scale" to "curation." Plus, we discuss how reality shows like Dancing With the Stars are now just a launchpad for talent to get a podcast deal.What you’ll learn:-- How TikTok is building an "aspirational funnel" for podcasters -- Why TikTok Shop's $19B in sales is terrifying eBay -- The new Visa & Karat AI tools that analyze brand deals for creators -- How creators like Alex Earle and Emma Chamberlain are changing media00:00 Intro & Creator Upload Survey01:09 The Rise of "Christmas Creep"04:19 Are Creators Driving Christmas Creep?05:22 Special Thanks to Viral Nation06:15 TikTok & iHeartMedia Podcast Deal08:35 Why This Deal is Smart for TikTok11:17 Strategy: Scale vs. Curation14:08 TikTok: Distribution to Production16:10 Threads & Netflix Join Podcast Push18:41 Thesis: TV is a Path to Podcasting19:42 Dancing With the Stars Podcast21:45 Upload: Visa & Karat AI Tools24:26 Upload: TikTok Shop vs. eBay25:32 OutroThanks for Viral Nation for partnering with us for this video.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: bit.ly/creatoruploadsurveyMeta's Reels just hit a $50 BILLION annual run rate, but where is the creator's cut? Meanwhile, YouTube just revealed that Shorts now make MORE money per watch hour than long-form videos.This week, Josh and Lauren break down the massive creator economy earnings reports from Meta and YouTube and debate what it means for creator monetization. Josh also takes us inside the opening of Whaler's new "Lighthouse" creator hub in Brooklyn , and the hosts analyze Netflix's new strategy to pull video podcasts (like Jay Shetty's ) off of YouTube.In this episode:-- Meta vs. YouTube: The $50B monetization fight-- Inside Whaler's pencil factory turned creator hub-- Why Netflix is licensing iHeart podcasts-- Canon's new $100k creator initiative, and Lauren's pitch for it that was 10 years too early After six years of the pod, we want to hear from you! Please fill out our first-ever survey:Thanks for Viral Nation for partnering with us for this video.00:00 Creator Upload Audience Survey01:09 Inside the Lighthouse Brooklyn Opening03:59 Whaler's Creator Hub Model07:08 Advertising Legends: Haggerty & Droga11:29 Why This Hub Might Actually Work14:20 Thanks to Viral Nation14:41 Meta Earnings: Reels $50B Run Rate18:21 The Creator "Uprising" Over Rev Share20:28 YouTube Earnings: Shorts vs. Long-Form23:20 Netflix's Podcast Exclusivity Play26:43 Netflix and "Background Content"28:47 Upload: TikTok's New Award Show30:51 Upload: Canon's $100k Creator Contest31:31 Lauren's Selfie Stick Pitch34:08 Final ThoughtsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

We're in Los Angeles at Adobe MAX 2025 to break down the announcements that will change how creators work, including Adobe's game-changing partnership with YouTube. We're joined by a legendary lineup of guests to discuss the future of creativity. Mark Rober reveals his $55 million secret project for the first time ever, Cleo Abram (Huge If True) shares her POV on editorial freedom and advancements in tech, and Adobe's GM of Creators Mike Polner, explains the new AI tools that will save you hours of work.What you'll learn:-- Mark Rober's strategy for building a 100-person company.-- The AI audio tool that creates studio-quality sound anywhere.-- How to edit YouTube Shorts inside the new Premiere Mobile app.-- Why creative freedom is more important than ever for creators.If you want to stay ahead in the creator economy, subscribe and hit the bell so you don't miss our next episode!00:00 Live From Adobe MAX!01:01 Adobe's ChatGPT Integration01:45 The New Adobe x YouTube Partnership04:09 YouTube's New TV Experience07:48 Welcome Mark Rober!08:40 Is AI Cheating for Creators?12:25 Building the Mark Rober Business16:51 Mark Rober's $55M Secret Project23:53 Welcome Cleo Abram!26:12 Why I Left Vox31:20 AI Tools Lower The Barrier37:24 Welcome Adobe's Mike Polner!39:31 Adobe's Top 3 New Tools44:27 What is "Responsible AI"?52:06 Upload: Steven Bartlett's Big RaiseCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is the creator economy's future in micro-dramas and social commerce? This week, we're unpacking the billion-dollar rise of short-form dramas and whether they're just a smarter version of Quibi.In this episode, Lauren reports from Trilith Studios, the new home of the DC Universe, on the explosion of production in Georgia. Then, Josh unveils his new platform, Gospel Stats, and shares exclusive data on the YouTube sponsorship landscape that no one has seen before. We also sit down with Orca CEO and SoCom founder Max Benator to discuss everything you need to know about TikTok Shop, creator storefronts, and the future of social commerce. What you’ll learn:-- How micro-dramas are generating billions with a "predatory" monetization model -- Exclusive data on the growth of YouTube sponsorships -- The strategy behind successful social commerce on TikTok Shop-- Why professional sports leagues are partnering with creators00:00 Intro: Late Night Recording01:12 Lauren at Trilith Studios03:45 Are Micro-Dramas Just Quibi 2.0?05:50 The Business of "Bad" Content10:17 Announcing Gospel Stats12:28 How We Track YouTube Sponsorships15:25 Exclusive Sponsorship Data Revealed18:11 Interview: Max Benator of SoCom23:30 Why a Social Commerce Conference?28:55 The Future of Creator Storefronts35:42 Upload: Good Good Golf x PGA38:11 Download: Instagram's New "Rings" Awards40:23 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Stealth Talent CEO Phil Ranta joins the show to discuss the future of creator IP, the rise of the "clipping" economy, and why brand deals are drying up. From AI's unstoppable impact to new companies turning influence into equity, this episode covers the seismic shifts happening right now.Also: Is MrBeast launching a bank? Why are streamers suddenly getting paid to watch old game shows? In this episode, you'll learn:- How creators are now monetizing classic TV shows.- The secret world of content clipping that made Joe Rogan a household name.- MrBeast's next big move into the financial services industry.- How creators can turn their influence into long-term equity.00:00 Guest Co-Host Phil Ranta Intro01:03 Inside the Creator IQ Conference03:19 Is AI a Tool or a Threat?06:33 Gaggl: Get Paid to Watch TV13:50 Creators Rebooting Classic Game Shows18:09 The "Clipping" Economy Explained21:02 Why MrBeast Launched a Clipping Company23:45 Is MrBeast Starting a Bank?26:57 Phil Ranta on Stealth TalentCreator Upload is your creator economy podcast, created by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is AI a threat to creators? With OpenAI's new video creation app Sora soaring in popularity, creators like MrBeast are starting to wonder what the future will hold.In this episode, hosts Lauren Schnipper and Joshua Cohen are live from VidSummit in Dallas to break down the biggest news in the creator economy. They discuss Instagram's exclusive new "Rings" awards, major algorithm updates from Facebook and X that give users more control, and a powerful new AI-driven podcasting tool from the creator of "Diary of a CEO".In this episode, you’ll learn about:-- Instagram's new "Rings" awards for cultural catalysts.-- First impressions of OpenAI's new AI video app, Sora.-- How Facebook's algorithm will prioritize new content.-- MrBeast's and Casey Neistat's concerns about AI video.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro: Live from VidSummit01:17 What is VidSummit?02:37 The Value of Creator Conferences06:09 Instagram Launches "Rings" Awards11:07 How Instagram's Award is Different13:14 Facebook's Algorithm Gives Users Control14:46 X is Building a "Purely AI" Algorithm17:36 First Look: OpenAI's Sora App21:22 MrBeast & Casey Neistat on AI Video24:57 UPLOAD: A New AI Podcasting Tool28:45 UPLOAD: Discord's Ads Are Working30:25 Outro and CreditsFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Today's big focus: the White House has greenlit a $14B deal for a U.S. version of TikTok. We unpack what this means for the app, who is involved (hello, Larry Ellison's media empire), and what President Trump wants to do with the algorithm.But first: the cringey, confusing, and absolutely wild "TikTok Night" on Dancing with the Stars. Was it a brilliant marketing move or a two-hour infomercial we were forced to watch? Plus: OpenAI just launched a new app that lets you deepfake your friends. Is this the future of content or a disaster waiting to happen?And: DoorDash is getting into the creator game with its own short-form video feed for food reviews.Finally: YouTube is coming to a flight near you! (again)Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro00:21 Dancing with the Stars' TikTok Night10:27 The White House Moves on TikTok Acquisition14:08 Is Larry Ellison the Next Media Mogul?16:25 OpenAI's New Deepfake Video App20:53 DoorDash Wants to Own Food Reviews22:53 Uploads: VidSummit Preview25:05 Uploads: YouTube is Coming to Delta Flights26:28 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand