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Snippet: Andy Hood, Vice President of Emerging Technologies at WPP, Explains The Real Role of AI in Creative Production.

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AI Can Generate. Creatives Define ‘Good.’


In this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, explains the real role of AI in creative production.


Yes, tools like top-tier video generators can create impressive scenes. To most people, they look good enough. But a trained director sees the gaps, in framing, pacing, lighting, sound, and storytelling.


Andy’s point is clear:

👉 AI can handle much of the legwork in the middle.

👉 Human expertise defines the vision and knows when it’s right.


The future isn’t AI replacing creativity, it’s AI wrapped inside a thoughtful production process.


Listen to the full podcast- https://premade.outgrow.us/interview-with-andy-hood


#Outgrow #Podcast #AndyHood #WPP #GenerativeAI #CreativeProcess #HumanCreativity #AIFilmmaking

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