Out of the Box podcast

OOTB #26 | From Floppy Disks to Fulfillment Tech – 43 Years of Logistics with Brian Tu from DCL Logistics

2025-04-03
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45:26
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In this episode of Out of the Box, we sit down with Brian Tu, Chief Revenue Officer at DCL Logistics, to trace how a family-run disk duplication business evolved into a nationwide fulfillment company trusted by top-tier brands like Beats by Dre, Nest, and Meraki.

Over 43 years in logistics, DCL has witnessed – and driven – some of the industry’s most important transformations. Brian shares how growing up in the warehouse shaped his perspective, why operational excellence is their north star, and how DCL maintains customer relationships that span decades.

 

We dive into:
- How DCL pivoted from floppy disks to high-quality fulfillment
- The power of service-first relationships in a tech-driven world
- Why quality and specialization still matter in the age of one-size-fits-all logistics
- What the future of 3PL looks like amidst global uncertainty, trade disruption & rising delivery expectations
- And how curiosity (and even TikTok) keeps Brian tapped into what brands need next


Whether you're scaling a consumer brand or just logistics-curious, this one’s a masterclass in long-term thinking.

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