Ep 076 [GUEST] Smart Visual Marketing with Pinterest Strategist Cali Waege

In this podcast episode, Laura Sinclair, an entrepreneur and mentor from Toronto, shares her journey and insights into building a business while managing motherhood. Laura describes her mission to support female entrepreneurs through her mentorship, social media marketing agency, and podcast 'This Mother Means Business'.She discusses significant pivots in her career, including leaving a corporate job, closing her gym during the COVID-19 pandemic, and shifting focus in her business. Laura emphasizes the importance of community, foundational business strategies, and overcoming external fears. The conversation also highlights the value of long-form content like podcasting for connecting authentically with audiences.00:00 Welcome and Introduction01:26 Meet Laura Sinclair: Entrepreneurial Journey02:47 Navigating Major Career Pivots09:28 Challenges and Lessons in Entrepreneurship21:05 The Power of Community 26:50 Building a Sustainable Business32:47 The Importance of Long-Form Content34:52 Final Thoughts and Contact InformationEnjoy the conversation!Episode Resources:Check out the show notes for all the details HERE.Say hello to Laura over on Instagram HERE.If you have enjoyed the episode, please:Leave a review or rating on Apple or SpotifySubscribe for new episodes weeklyShare a screenshot or key takeaway on your IG story and tag @mayandjamesco!Check out all things audio over at May and James co.; website development, podcast launch support, templates, resources and more!Follow Kim over on IG @MAYANDJAMESCO_____________________________________Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House

In this week's episode Kim speaks with AnnMarie Rose, an online business strategist, to discuss scaling a service-based business. AnnMarie provides valuable insights into identifying the right time to scale, optimizing business models, and leveraging one's strengths for success.The conversation digs into the benefits and challenges of moving from one-to-one to one-to-many service models, the importance of maintaining integrity in program offerings, and the significant role of private audio feeds in enhancing customer experiences. AnnMarie also shares her personal journey and the transformative impact of creating a sustainable and scalable business model, especially in the context of balancing work with family life.Tune in for practical tips and strategies to elevate and expand your business.00:00 Introduction and Guest Welcome00:34 AnnMarie's Background and Expertise01:56 When to Scale Your Business04:24 One-to-Many Approach12:02 Marketing Strategies Aligned with Personality20:07 Personal Journey and Business Evolution24:09 Balancing Business and Family Life27:50 Final Advice and How to ConnectEnjoy the conversation!Episode Resources:Check out the show notes for all the details HERE.Say hello to AnnMarie over on Instagram HERE.If you have enjoyed the episode, please:Leave a review or rating on Apple or SpotifySubscribe for new episodes weeklyShare a screenshot or key takeaway on your IG story and tag @mayandjamesco!Check out all things audio over at May and James co.; website development, podcast launch support, templates, resources and more!Follow Kim over on IG @MAYANDJAMESCO_____________________________________Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House

Join us this week as we sit down with Maggie Patterson, an expert in creating sustainable business models rooted in honesty and integrity. In this enlightening episode, Maggie shares her wealth of knowledge on avoiding the pitfalls of manipulative marketing tactics and focusing on strategies that genuinely benefit both entrepreneurs and their clients.In This Episode, You'll Learn:Why honest marketing is crucial for long-term business successHow to implement sustainable practices that align with your core valuesInsights into building a business that not only thrives but also contributes positively to the communityMaggie’s approach to business is not just refreshing—it’s necessary in today’s fast-paced and often disingenuous market. Tune in to gain practical tips and inspiring stories that will help you transform your business practices for the better.00:00 Introduction, Meet Maggie Patterson04:42 Navigating the Online Business World07:20 Building Authentic Relationships14:55 Finding the Right Community21:20 The Power of Podcasting26:51 The Versatility of Audio Content34:42 Defining and Achieving SuccessEnjoy the conversation!Episode Resources:Check out the show notes for all the details HERE.Say hello to Maggie over on Instagram HERE.If you have enjoyed the episode, please:Leave a review or rating on Apple or SpotifySubscribe for new episodes weeklyShare a screenshot or key takeaway on your IG story and tag @mayandjamesco!Check out all things audio over at May and James co.; website development, podcast launch support, templates, resources and more!Follow Kim over on IG @MAYANDJAMESCO_____________________________________Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House

In this engaging podcast episode, Kim interviews Jenny Roth, an experienced copywriter with over four years in the business. Jenny shares her journey, expert insights into copywriting for female founders, and her passion for email marketing. She digs into the significance of email marketing, offering practical tips and strategies to create impactful email campaigns.From pre-launch tactics to maintaining engagement and adding personalized touches like video and audio, Jenny provides invaluable advice for both beginners and seasoned entrepreneurs. She also discusses her rebranded podcast 'The Email Marketing Podcast', and reflects on business success and personal growth in the entrepreneurial journey. Tune in for a wealth of knowledge on elevating your email marketing game!00:00 Introduction and Guest Welcome01:08 Jenny Roth's Background and Journey into Copywriting03:57 Diving into Email Marketing07:29 Effective Email Strategies and Tips15:44 Launching and Pre-Launch Strategies20:19 Maintaining Consistency and Creativity in Emails23:40 Podcasting and Personal GrowthEnjoy the conversation!Episode Resources:Check out the show notes for all the details HERE.Say hello to Jenny over on Instagram HERE.If you have enjoyed the episode, please:Leave a review or rating on Apple or SpotifySubscribe for new episodes weeklyShare a screenshot or key takeaway on your IG story and tag @mayandjamesco!Check out all things audio over at May and James co.; website development, podcast launch support, templates, resources and more!Follow Kim over on IG @MAYANDJAMESCO_____________________________________Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House

Join us in this week's episode as we chat with Kimberly Tara, a CPA and certified tax coach with nearly a decade of experience. Hosted on a podcast, the discussion delves into the necessity of foundational business knowledge, focusing on the importance of understanding and utilizing financial data to make informed decisions. Kimberly, based in New Orleans, Louisiana, shares her journey of managing a chaotic family life alongside thriving business endeavors.She outlines critical roles in financial management, including bookkeepers, tax preparers, strategists, and CFOs, offering valuable advice for entrepreneurs, particularly CEO moms. Learn about the significance of tax strategies, proactive financial planning, and how to find the right financial partners for your business. Whether you're in the messy middle of business growth or aiming to achieve sustainable success, this conversation is packed with practical tips and heartfelt wisdom.00:00 Unlocking Business Success Through Financial Literacy03:54 The Essential Financial Roles for Entrepreneurs Explained08:29 Navigating the Financial Landscape as an Entrepreneur15:21 The Importance of Specialization in Financial Services22:33 Finding the Right Financial Professional for Your Business27:27 Navigating Legal and Business Advice33:39 The Impact of Tax Planning on Personal and Business Growth38:28 Exploring the Power of Audio and Community Building44:40 Reflecting on Success and Work-Life BalanceEnjoy the conversation!Episode Resources:Check out the show notes HERE.Say hello to Kimberly over on Instagram HERE.If you have enjoyed the episode, please:Leave a review or rating on Apple or SpotifySubscribe for new episodes weeklyShare a screenshot or key takeaway on your IG story and tag @mayandjamesco!Check out all things audio over at May and James co.; website development, podcast launch support, templates, resources and more!Follow Kim over on IG @MAYANDJAMESCO_____________________________________Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House

Step up your business game with expert Pinterest strategies from Cali, a seasoned strategist and the visionary behind transformative visual marketing. In this podcast episode, Cali shares her journey from retail management to Pinterest expert, and how she helps businesses leverage this powerful platform for growth.In This Episode, You Will Learn:Cali's Transition to Pinterest Expertise: Discover how Cali shifted from her retail management career to become a sought-after Pinterest strategist.Optimizing Pinterest for Business: Learn the nuts and bolts of setting up a Pinterest account that drives traffic and engages customers.Effective Pinterest Strategies: Cali shares her top strategies for using Pinterest to enhance online visibility, attract more customers, and boost your business growth.The Power of Visual Marketing: Understand how to craft compelling content that resonates with your audience and maximizes the impact of your Pinterest presence.Balancing Organic and Paid Efforts: Insights into how to blend organic engagement with paid promotions to scale your reach on Pinterest.Whether you're a small business owner or manage a large enterprise, Cali's expert tips on Pinterest marketing can help you enhance your online presence, drive sales, and create a lasting impact in your industry.Enjoy the conversation!Episode Resources:Check out the show notes HERE.Say hello to Cali over on Instagram HERE.If you have enjoyed the episode, please:Leave a review or rating on Apple or SpotifySubscribe for new episodes weeklyShare a screenshot or key takeaway on your IG story and tag @mayandjamesco!Check out all things audio over at May and James co.; website development, podcast launch support, templates, resources and more!Follow Kim over on IG @MAYANDJAMESCO_____________________________________Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House

Explore the world of effective business management with Zhara-Marie in this revealing podcast episode. A former lawyer turned online business manager and operational strategist, Zhara-Marie shares her journey from the legal field in the Caribbean to becoming a leader in operational efficiency and systems management.In this episode, you'll learn:Zhara-Marie’s Transition: From practicing law to mastering the art of online business managementKey Strategies: How to implement effective systems and operations that enhance business productivity and client satisfactionAdapting to Client Needs: Tailoring strategies to meet the diverse requirements of virtual law firms and creative entrepreneursOperational Excellence: Insights into automating processes, managing projects, and optimizing business operations for growthWho Should Listen in:Entrepreneurs, small business owners, and anyone interested in learning how to streamline their business operations and leverage systems for better management and scalability.00:00 Welcome and Introduction01:55 The Evolution of a Business: From Social Media to Operations07:06 The Role and Impact of an Online Business Manager13:36 The Power of Delegation and Systems in Business Growth19:36 Strategic Hiring: Making Your First or Second Hire25:19 In-House vs. Contract Employees: What's Best for Your Business?32:08 Choosing the Right Tools and Systems for Your Business37:12 Embracing Simplicity and Efficiency in Business Systems40:09 Finding Success and Happiness in EntrepreneurshipEnjoy the conversation!Episode Resources:Check out the show notes HERE.Say hello to Zhara-Marie over on Instagram HEREIf you have enjoyed the episode, please:Leave a review or rating on Apple or SpotifySubscribe for new episodes weeklyShare a screenshot or key takeaway on your IG story and tag @mayandjamesco!Check out all things audio over at May and James co.; website development, podcast launch support, templates, resources and more!Follow Kim over on IG @MAYANDJAMESCO_____________________________________Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House

"When you remember a customer's favorite product or their name, you’re not just making a sale; you’re building a bond." Madelyn FurlongIn this episode, Madelyn offers actionable advice on crafting marketing strategies that attract more customers, increase profit, and make a significant local impact. From the power of personal touches in customer interactions to implementing loyalty programs and leveraging community networks, Madelyn provides practical tips that any small business can use to enhance their marketing efforts.What You'll Learn:- How to transition from traditional employment to full-time entrepreneurship.- Effective, affordable marketing tactics that work for any small business.- The importance of building personal connections with customers.- Strategies for utilizing local and online communities to boost business growth.Perfect for: Small business owners, marketing professionals, and anyone interested in practical, impactful marketing strategies.00:00:00 - Introduction00:04:00 - Transitioning to full-time entrepreneurship and the importance of planning and saving00:11:00 - Discussion on three effective and affordable marketing tactics for small businesses00:17:00 - The impact of personal touches in building customer relationships00:22:00 - The value of community and networking for business growth00:27:00 - Madelyn shares her personal definition of success and the importance of flexibility and financial freedomEpisode Resources:Check out the show notes HERE.Say hello to Madelyn over on Instagram HEREIf you have enjoyed the episode, please:Leave a review or rating on Apple or SpotifySubscribe for new episodes weeklyShare a screenshot or key takeaway on your IG story and tag @mayandjamesco!Check out all things audio over at May and James co.; website development, podcast launch support, templates, resources and more!Follow Kim over on IG @MAYANDJAMESCO_____________________________________Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House

Join us in this enlightening episode as Tatiana O'Hara, a seasoned team operations and leadership development coach, dives into the critical aspects of adapting business strategies to stay aligned with evolving visions.Tatiana shares her personal journey of growth and the challenges of maintaining relevance and effectiveness in business offerings, team structures, and leadership approaches. Whether you’re a small business owner aiming to build your first team or a corporate leader nurturing first-time managers, Tatiana’s experiences and insights offer invaluable guidance on steering your business through changes and ensuring your vision and operations evolve together.Discover practical strategies for leading with clarity and adapting dynamically to the ever-changing business landscape.00:00 Introducing Tatiana: A Leadership and Team Development Expert04:13 The Realities of Entrepreneurship and Team Management11:01 Adapting to Life Changes and Business Evolution15:53 Quarterly Reviews and Major Life Events: A Strategy for Success17:38 A New Chapter: Embracing Change and Innovation20:19 Introducing the Team Talk Hotline: A Creative Engagement Tool27:21 Reflecting on Success and the FutureEnjoy the conversation!Episode Resources:Check out the show notes HERE.Say hello to Tatiana over on Instagram and check ou the The Team Talk Hotline - write in or call 1-833-TEAMTLK to leave a message with the team issue or dilemma you would love support on.: LINKCheck out all the details on her website HEREIf you have enjoyed the episode, please:Leave a review or rating on Apple or SpotifySubscribe for new episodes weeklyShare a screenshot or key takeaway on your IG story and tag @mayandjamesco!Check out all things audio over at May and James co.; website development, podcast launch support, templates, resources and more!Follow Kim over on IG @MAYANDJAMESCO_____________________________________Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House

In this week's episode, Julie Ciardi shares her transformative journey from corporate marketing to empowering women through human design. Discover how Julie uses this unique tool to help women gain clarity, confidence, and conviction, ultimately guiding them to embrace their true potential and purpose.We discuss human design and learn how it can unlock personal and professional growth, helping you to see yourself and your mission in a new light. Whether you're a budding entrepreneur or seeking a deeper understanding of your path, this episode offers invaluable insights into aligning your work with your inner design. Join us for a conversation that's sure to inspire action and foster a deeper understanding of one's self in the pursuit of success.00:00 Unlocking Confidence and Clarity with Human Design09:06 Navigating the Messy Middle of Entrepreneurship12:23 Family Dynamics and Entrepreneurial Shifts23:31 Exploring Human Design in Business31:39 The Philosophical and Practical Aspects of Human Design41:36 The Journey of Self-Discovery and Growth44:06 Connecting and Learning Through PodcastingEnjoy the conversation!Episode Resources:Check out the show notes HERE.Visit Julie over on Instagram HERECheck out the limited series podcast and personalized human design for business chart:www.julieciardi.com/herworkwww.julieciardi.com/workIf you have enjoyed the episode, please:Leave a review or rating on Apple or SpotifySubscribe for new episodes weeklyShare a screenshot or key takeaway on your IG story and tag @mayandjamesco!Check out all things audio over at May and James co.; website development, podcast launch support, templates, resources and more!Follow Kim over on IG @MAYANDJAMESCO_____________________________________Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House