Ep 141 : Marketing Expert Breaks Down the Business Side of DJing

https://app.wearecrossfader.co.uk/risefestivalIn this episode of Off The Record, Crossfader’s Lawrence James shares game-changing advice for up-and-coming DJs and producers. Recorded during a live session with Toolroom Academy, Lawrence dives deep into branding, social media strategy, content creation, storytelling, community building, and how to grow as a DJ in today’s digital world. Plus, there’s a huge announcement: Crossfader has teamed up with Rise Festival to offer one DJ the chance to play a main stage set in the French Alps this December. If you’re serious about making it in the music industry,

In this episode of the Crossfader Podcast, we sit down with Olivia Mancuso - founder of Elevated Frequencies and business coach for DJs and music creatives.We dive deep into how DJs can build sustainable careers beyond the decks, from mastering sales skills and branding to overcoming perfectionism, rejection, and the fear of putting yourself out there.Olivia shares her inspiring journey from TV reporting to launching her own agency and podcast, her experience supporting artists worldwide, and why niching down is the fastest path to standing out.

In this very special episode, we sit down with one of the most respected DJs and educators in the world: DJ Angelo. From humble beginnings in the UK to becoming a global ambassador for DJ culture and technology, Angelo has carved out an inspiring career that blends performance, innovation, and education.

Welcome back to Off The Record, the ultimate DJ podcast by Crossfader! In this packed episode, we kick things off with stories from Parklife Festival 2025 -festival sets, sound system secrets, and what makes a great live DJ performance.

Breaking that first follower/subscriber barrier can be the toughest part of being a beginner DJ. But don't worry, we have put together an easy step-by-step guide for you to follow.Topics covered:➡️ How to grow your first 10,000 fans➡️ What kind of content actually works➡️ Why storytelling builds superfans➡️ Advice for introverted artists➡️ Instagram vs TikTok vs YouTube Shorts➡️ Real examples from Crossfader, Toolroom Academy, and top DJs➡️ Why one viral post isn’t enough