How to build a sell-out brand in a viral world: The Journey from Influencers to MA-JR Ecommerce Success

Send us a textWe are bringing this Classic Drops Replay episode back. It has been carefully curated and aged to perfection—like a fine wine resting in a cellar. This replay episode captures unforgettable moments, rich with wisdom, and full of insights that never go out of style. Whether you're a first-time listener or coming back for a fresh pour, this episode delivers the unfiltered, powerful lessons you crave.In this episode, Maddy Birdcage explores the emotional depth of the customer journey, examining how psychological schemas and brand archetypes shape consumer perception. She uncovers the psychology behind consumer choices and shows how you can revamp your marketing strategy with Birdcage Marketing.Maddy dives into the key psychological themes that drive consumer engagement: security, community, growth, well-being, and achievement. She highlights powerful ways to leverage these themes to transform your marketing approach.Key Takeaways:Uncover the psychology behind consumer choices to enhance your marketing strategy.Explore key psychological themes that drive engagement: security, community, growth, well-being, and achievement.Learn how storytelling can transform product features into benefits that inspire action.Understand the emotional depth of the customer journey and how it influences buying behavior.Discover how psychological schemas and brand archetypes can deepen emotional connections with your audience.Tune in to reshape your brand’s experience with these powerful insights!Next Live Workshop:31st October at 10am (AEST) Price: $AU29 / $US19Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshopBirdcage School Full Library:The Full Library (birdcagemarketingschool.com) Connct with us:Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the Not So Kind Regards Podcast, hosts Maddy Birdcage discuss brand building, digital marketing, and personal growth with special guest Rebecca Klodinsky. Rebecca, a self-made millionaire and co-founder of The Prestwick Place, a luxury fine jewellery brand specializing in lab-grown diamonds and bespoke craftsmanship, shares her journey of starting a business with minimal resources and becoming a favourite among celebrities. As the founder of the globally successful swimwear brand IIXIIST, Rebecca offers insights into building two thriving brands while disrupting industries with her commitment to sustainability and innovation. The conversation explores the power of authenticity, personal branding, and staying true to oneself in business. Rebecca also opens up about balancing family life with two children and her partner Lachie while running multiple companies. Listeners can expect to gain valuable lessons about entrepreneurship, personal growth, and the ever-evolving world of digital marketing. Rebecca’s Entrepreneurial JourneyMarketing Strategies and Personal BrandingLaunching  The Prestwick Place Challenges and SuccessesEmbracing Authenticity in MarketingThe Role of AI in MarketingNavigating Algorithms and AuthenticityStarting a Business: Realistic ExpectationsThe Importance of Organic Social MediaBalancing Business and Personal LifeFinal Thoughts and Reflections Connct with us:Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/Connect with Guest:The Prestwick Place: theprestwickplace.com/The Prestwick Place Instagram: instagram.com/theprestwickplaceIIZIIST: https://australia-iixiist.com/IIZIIST Intagram: https://www.instagram.com/iixiist/To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the Not So Kind Regards podcast, hosted by Caroline Moss interview the founders, twin sisters Becca and Marissa, the faces behind the popular Australian fashion blog 'Twice Blessed' and clothing brand Ma-JR The Label. The sisters share their journey from university students to influential fashion bloggers and the creation of their own fashion label, Major. They discuss the origin of Twice Blessed, the challenges of starting Ma-Jr while managing motherhood, and their strategies for maintaining online community engagement and leveraging digital marketing. They also highlight the importance of building a resilient mindset and taking calculated risks, especially in the face of the ever-evolving fashion industry.Episode Highlights: The Origin Story of Twice BlessedChallenges and Growth in the Fashion IndustryNavigating Social Media and Building a CommunityThe Birth of Ma-Jr: A New Fashion LabelThe Birth of a Brand: Overcoming Fear and Taking the LeapLaunching the First Collection: Tailored to PerfectionEmpowering Women Through FashionUnderstanding and Growing with Your AudienceSeasonal Trends and Fashion PredictionsBalancing Business and MotherhoodFinancial Strategies and Self-SufficiencyThe Power of Organic Marketing and Paid AdsAdvice for Aspiring EntrepreneursResources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  No B.S. Birthday Blowout – Your Fast Track to Business Growth (Without the Fluff) https://birdcagemarketing.com.au/ Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with Bec & Marissa:  Ma-JR the label Instagram: https://www.instagram.com/majr_label/Twice Blessed Instagram: https://www.instagram.com/becandmarissa_/Ma-JR The Label TikTok: https://www.tiktok.com/@majrlabelTwice Blessed TikTok: https://www.tiktok.com/@twiceblessed_To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the 'Not So Kind Regards' podcast, Caroline Moss is joined by Birdcage Marketing's content strategist, Maxine Edwards. With Maddy Birdcage away, Caroline and Max dive into essential content strategies to excel in Q4, focusing on Black Friday, Cyber Monday, and Christmas campaigns. They discuss the importance of mindset, avoiding common content mistakes, and understanding your audience. The episode also covers tactical advice on hooks and the effective use of organic content in marketing funnels. Max shares her experience with TikTok strategies and highlights the value of staying prepared and energized to attract and retain customers. Tune in to gain practical tips and insights to make your holiday marketing campaigns fun and successful.Episode highlights: How to prepare for Q4 ContentMindset for the Holiday SeasonUnderstanding Your Audience Black Friday and Cyber Monday Strategies Creating Unique Campaigns Leveraging Influencers and UGCNavigating Social Media Algorithms Promoting on TikTok: A Case Study The Art of Crafting HooksMax's Personal Content StrategyUnderstanding Visual HooksCreating Engaging ContentResources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  No B.S. Birthday Blowout – Your Fast Track to Business Growth (Without the Fluff) https://birdcagemarketing.com.au/ Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with Max:  Max TikTok: https://www.tiktok.com/@themaxedwards  Max Instagram: https://www.instagram.com/themaxedwards/  Max Instagram: https://www.instagram.com/max_content_strategist/To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the Not So Kind Regards podcast, host Caroline Moss dives into setting up a stress-free marketing funnel for Q4. With co-host Maddy currently in Europe, Caroline discusses the importance of mindset and preparation heading into Black Friday, Cyber Monday, and the holiday season. She provides insights into the origins of these sales events and offers strategic advice for businesses, emphasizing brand awareness, email engagement, and ad strategy. Caroline breaks down a real-life example of a client's successful approach and offers practical tips for creating compelling content and leveraging email lists. Tune in for a detailed guide on making the most of the high-stakes sales period without the stress.Episode Highlights:Understanding Q4 MarketingBlack Friday and Cyber Monday InsightsStrategizing for Sales SuccessBuilding Brand Awareness and Email ListsEffective Ad StrategiesClient Case Study and Practical TipsResources:  Birdcage School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the Not-So Kind Regards podcast, hosts Maddy and Caroline break down the essentials of building a solid brand strategy. They debunk the myth that a brand is just a logo, diving into the more profound elements like audience understanding and creating a unique brand essence. They also explore how being authentic and standing out drives engagement. They discuss critical components of a brand's success—essence, tone of voice, and personality—while sharing personal insights on mindset shifts and overcoming challenges to craft a genuinely compelling brand.Episode Highlights: Introduction and WelcomeDefining Brand StrategyThe Importance of Knowing Your AudienceAuthenticity in BrandingMindset and Brand StrategyResources:  Birdcage School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIdentify as a multi-passionate entrepreneur or marketer? This episode is for you.  Maddy shares her personal experiences managing a neuro-spicy mind, offering insights on finding strength in multi-passionate tendencies while overcoming perfectionism and self-doubt. You’ll learn how to channel your many interests into successful ventures and the importance of surrounding yourself with the right team. This episode is packed with empowering strategies for both multi-passionates and perfectionists alike, making it a must-listen for anyone seeking to tap into their unique strengths. Episode Highlights: Exploring the strengths and challenges of multi-passionate minds. How neurodiverse traits like ADHD influence creativity and entrepreneurship. The importance of having a supportive team for execution. Understanding perfectionism vs. multi-passionate tendencies in business. Tips for preventing burnout while managing multiple passions. How to align business and life strategies with your values for success. Leveraging your diverse skill set to create a fulfilling career. The power of manifestation and tuning into your intuition. Resources:  Birdcage School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textAbout this Episode: Is perfectionism getting in the way of you taking action and getting it done?  In this episode, we dive into the perfectionist mindset and its impact on both personal and professional life. We explore how perfectionism can actually be transformed into a superpower when you have the right tools. Caroline shares her journey of navigating perfectionism, offering insights into the challenges it presents and the strategies she has developed to overcome them. Maddy adds her perspective, highlighting the importance of balancing perfectionism with action, especially in the fast-paced world of marketing. Together, they discuss the role of self-awareness, support systems, and the importance of embracing imperfection in achieving success. Episode Highlights: Understanding the perfectionist mindset and its effects on productivity. Strategies for overcoming the paralysis caused by overthinking. The importance of self-awareness in identifying unhelpful perfectionist tendencies. How perfectionism can be turned into a superpower with the right approach. Practical steps for perfectionists to take action and achieve their goals. The role of external support and accountability in managing perfectionism. The significance of embracing imperfection in personal and professional growth. Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIt’s happening. We’re bringing this episode to you from... Maddy’s sauna! What better way to kick off Season 4 of the podcast than covering the topic of Winning Season from a home sauna? >>>Details on your special code to join us for Winning Season below.  In this episode, we cover the mental shifts required to move from a place of feeling disappointed in yourself and not achieving your goals to one of unstoppable momentum and winning energy. This episode is packed with insights on how to align your daily actions with your broader life goals and enter a state where everything flows effortlessly.  Episode Highlights: The mental and emotional shift required to enter winning season. Practical steps for creating a life and marketing plan that aligns with your authentic self. The importance of consistent, small actions in achieving long-term success. Strategies for reprogramming limiting beliefs and expanding your mindset. The role of support systems in maintaining momentum and accountability. Insights into balancing gratitude with the drive for continuous improvement.  Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: Code: Winningseasonpodcast to get $AUD1,000 off the Pay-in-full annual subscription + a FREE 1:1 (45-min) coaching session with Caroline (worth of $AUD1200) - expires 31 August 2024  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textHow can picking up rubbish at a music festival fast-track your career to becoming a digital marketing strategist at a top agency? Tune in to hear Ebony Wareing’s story.In this episode, we chat with Ebony, a key team member at Birdcage Marketing for nearly four years. We explore the evolution of digital marketing, including the industry's response to the iOS 14.1 update, and the critical role of creativity and solid strategies. Ebony also shares her journey of balancing a successful career with motherhood, offering insights into the challenges and rewards of managing both.Episode Highlights:·         Ebony's journey from a live music venue to a digital marketing strategist.·         The evolution of digital marketing and the impact of iOS 14.1 on paid ads.·         The importance of a strong overarching marketing strategy and continuous testing.·         Insights into balancing career and motherhood in a flexible work environment.·         The value of workplace culture that prioritizes mental and physical well-being.·         The significance of understanding audience pain points and aligning creative content with messaging. Resources: ·         Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™ ·         Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy ·         Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/ Where To Find Us: ·         Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/ ·         Birdcage Instagram: https://www.instagram.com/birdcagemarketing/ ·         Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/ ·         Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing ·         Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage ·         Birdcage LinkedIn: https://www.linkedin.com/company/7600856  ·         Caroline Moss Instagram: https://www.instagram.com/caro__moss/  ·         Caroline Moss TikTok: https://www.tiktok.com/@caro_moss  ·         Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with [podcast guest]:  ·         Connect with Ebony on LinkedIn: https://www.linkedin.com/in/ebony-wareing-5692b2245/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/