Not-So Kind Regards podcast

From $5k to $95k Months: How to Launch an Ecommerce brand with Dallas Pay from True Colours

2024-06-13

Not-So Kind Regards

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You’re going to want to get your notes app out for this one. In this episode of the Not-So Kind Regards Podcast, we interview Dallas Pay, the founder of True Colours, a festival fashion wear brand that’s taking the world’s festival wear by storm. 

Dallas shares her journey from being a cheerleading coach and retail worker to creating a thriving business that scaled from $5K to $95K in monthly sales.  

We talk about how she first went viral and quit her job to go all in on True Colours, her marketing strategy, her content creation process and so much more.  

Tune in to learn about Dallas's challenges, mindset shifts, and the innovative strategies that helped her grow her brand to where it is today.  

Episode Highlights: 

  • Dallas Pay's journey from being a cheerleading coach and retail worker to founding True Colours, a successful festival fashion wear brand. 
  • The initial challenges faced during the pandemic, including moving to Victoria and starting her business during a six-month lockdown. 
  • The breakthrough moment when Dallas's first viral TikTok video led to her first significant sales and the realization of her brand's potential. 
  • The importance of mindset in overcoming business setbacks, illustrated by Dallas's experience with losing critical festival content and turning it into a successful marketing story. 
  • The strategic approach to content creation, including extensive planning, documenting every step, and making the most of preparation time. 
  • The development of a strong community, the "TC Girlies," and the organic growth of a supportive and engaged customer base. 
  • The implementation of a six-week product launch cycle to maintain customer interest and manage business operations efficiently. 
  • The success of targeted marketing strategies, including expanding to international markets like the U.S., Germany, and the UK through paid ads on Pinterest. 
  • Insights into the importance of authentic, engaging content and the power of sharing personal stories and behind-the-scenes moments. 
  • The continuous process of refining marketing strategies, staying flexible, and adapting to platform-specific trends and algorithms. 

 

Resources:  

Where To Find Us:  

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

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