Ep. 69: Behind The NATRUE Label – How Standards Are Changing the Beauty Industry With Dr. Mark Smith

Welcome to a new episode of the Natural Beauty Podcast, where the host Satu Mäkinen talks with Dr. Mark Smith – the General Director of NATRUE.NATRUE is a Brussels-based international non-profit association committed to promoting and protecting natural and organic cosmetics worldwide.Since its inception, NATRUE has worked for better regulation of natural and organic cosmetic products and has actively advocated for an official definition of natural and organic cosmetics, which is very much needed to effectively combat greenwashing and misleading claims in the sector.In this podcast episode, Dr. Mark Smith shares his insights from the natural and organic products scene and how certifications shape the standards of a safer and more transparent cosmetics industry.Dr. Mark Smith is also on board the Expert Jury of the European Natural Beauty Awards 2024, and in the podcast episode, he shares his excitement about the evaluation process as well as the forthcoming awards ceremony organized in Stockholm on October 9.You can follow Natrue on social media, such as Instagram and LinkedIn, and learn more about the certification on their website at natrue.org.Natural Beauty Podcast is powered by the European Natural Beauty Awards – a recognition and promotion program for outstanding natural cosmetics products and sustainable beauty tools.Each year, the awards honour the best natural cosmetics products in Europe as well as industry professionals who have significantly contributed to the growth of the sector.The annual event unites brands, distributors, retailers, industry experts, and media from 35+ countries in one space for a more quality and sustainable beauty industry.To learn more about the European Natural Beauty Awards, such as this year's shortlisted cosmetics, jump to europeannaturalbeautyawards.com.Join the conversation also on our social media channels; on Instagram, and LinkedIn.To stay updated, make sure you have subscribed to this podcast.Disclaimer: This podcast is for entertaining and educational purposes only. If you have health concerns, seek professional medical advice.(Music from Pixabay.)

Welcome to a new episode of the Natural Beauty Podcast, where the host Satu Mäkinen talks with Melina Viking - the event director of the Natural Beauty & Health Show, the awards' collaboration event.In the episode, Melina and Satu talk all about the capital of Sweden, Stockholm – as the city turns into the natural cosmetics industry's hotspot this coming October.Natural Beauty & Health Show, the leading industry trade fair in Scandinavia, is organized in Kistamässan, Stockholm, Sweden, on October 9-10.The European Natural Beauty Awards will be hosted for the first time as an in-person ceremony, also in Stockholm, on October 9, 2024.With this podcast episode, we warmly welcome the whole natural cosmetics industry to join the networking and celebration in Stockholm this October!To visit the show, register here >You can follow Natural Beauty & Health Show on social media, such as Instagram and LinkedIn, and learn more about the fair on their website at nordicorganicexpo.com.Get to know this year's Natural Beauty & Health Show's Seminar Programme here >You can contact Melina directly by email [email protected], or on LinkedIn.Natural Beauty Podcast is powered by the European Natural Beauty Awards – a recognition and promotion program for outstanding natural cosmetics products and sustainable beauty tools.Each year, the awards honour the best natural cosmetics products in Europe as well as industry professionals who have significantly contributed to the growth of the sector.The annual event unites brands, distributors, retailers, industry experts, and media from 35+ countries in one space for a more quality and sustainable beauty industry.To learn more about the European Natural Beauty Awards, such as this year's shortlisted cosmetics, jump to europeannaturalbeautyawards.com.Join the conversation also on our social media channels; on Instagram, and LinkedIn.To stay updated, make sure you have subscribed to this podcast.Disclaimer: This podcast is for entertaining and educational purposes only. If you have health concerns, seek professional medical advice.(Music from Pixabay.)

Welcome to the first episode of the refreshed Natural Beauty Podcast, where the founder of the European Natural Beauty Awards and the host of this podcast Satu Mäkinen shares all about the 2024 awards season!New awarding model, new awards given, new juries, in-person ceremony in Stockholm, and whatnot!Listen to this episode to learn about all the changes!Natural Beauty Podcast is powered by the European Natural Beauty Awards – a recognition and promotion program for outstanding natural cosmetics products and sustainable beauty tools.Each year, the awards honour the best natural cosmetics products in Europe as well as industry professionals who have significantly contributed to the growth of the sector.The annual event unites brands, distributors, retailers, industry experts, and media from 35+ countries in one space for a more quality and sustainable beauty industry.To learn more about the European Natural Beauty Awards, such as this year's shortlisted cosmetics, jump to europeannaturalbeautyawards.com.Join the conversation also on our social media channels; on Instagram, and LinkedIn.To stay updated, make sure you have subscribed to this podcast.Disclaimer: This podcast is for entertaining and educational purposes only. If you have health concerns, seek professional medical advice.(Music from Pixabay.)

Welcome to a new episode of the Natural Beauty Podcast, where the host Satu Mäkinen talks with Leonie Stevens – the founder of the award-nominated Dutch natural cosmetics brand Karma Mama.Leonie has been very interested in cosmetics since a young age though while spending a lot of time in Thailand, she became especially fascinated about creating Earth-friendly cosmetics herself. This eventually led her to find her own brand.Karma Mama’s Beautiful Body Oil is nominated for the European Natural Beauty Awards this year 2023, and in the episode, Leonie shares more details about this specific product.We also talk about motherhood and how it is important to take a good look at the ingredients being used on the skin, of the mother as well as the baby.You can follow Karma Mama on social media, such as Instagram, and learn more about the brand's products on their website at karma-mama.com.Natural Beauty Podcast is powered by the Nordic & European Natural Beauty Awards. By following the Natural Beauty Podcast, you will stay updated with the highlights from both awards.To learn more about the European Natural Beauty Awards, such as about the freshly nominated European edition cosmetics, jump to europeannaturalbeautyawards.com.Get to know all the previously awarded cosmetics of the Nordic Natural Beauty Awards, and learn more about the Nordic edition at nordicnaturalbeautyawards.com.Join the conversation on our social media channels; Nordic Natural Beauty journey on Instagram, European Natural Beauty journey on Instagram, and all the initiatives' common journey on LinkedIn.To stay updated on all news, make sure you have subscribed to this podcast, our social media channels, and the Natural Beauty Awards's newsletter.Disclaimer: This podcast is for entertaining and educational purposes only. If you have health concerns, seek professional medical advice.(Music by Wataboi from Pixabay.)

Welcome to a new episode of the Natural Beauty Podcast, where the host Satu Mäkinen talks with Johanna Rönkkö – the founder of the award-winning Finnish natural cosmetics brand NOBE.The brand’s Forest Elixir® Microbiome Strengthening Body Lotion and Forest Elixir® Microbiome Enriching Gel Moisturizer, both containing the new innovative natural ingredient forest microbial extract, received awards in the Nordic Natural Beauty Awards this year 2023.Also, the brand’s Oat Wonder® Nourishing Face Oil, powered by the northern superfood oat in the form of organic Fazer Oat Oil, received an award.Raved by the Nordic jury and nominated in the European Natural Beauty Awards, the NOBE’s Microbiome Skincare Forest Drops® Microbiome Booster is a new kind of cosmetic booster product, that is pushing the boundaries in the industry.In the episode, Johanna shares more details about these award-winning and nominated cosmetics. She also tells how important it is to keep your microbiome in balance and how forest soil microbes can benefit you and your skin.You can follow NOBE on social media, such as Instagram, and learn more about the brand's products on their website at nobenordicbeauty.com.Natural Beauty Podcast is powered by the Nordic & European Natural Beauty Awards. By following the Natural Beauty Podcast, you will stay updated with the highlights from both awards.To learn more about the European Natural Beauty Awards, such as about the freshly nominated European edition cosmetics, jump to europeannaturalbeautyawards.com.Get to know all the previously awarded cosmetics of the Nordic Natural Beauty Awards, and learn more about the Nordic edition at nordicnaturalbeautyawards.com.Join the conversation on our social media channels; Nordic Natural Beauty journey on Instagram, European Natural Beauty journey on Instagram, and all the initiatives' common journey on LinkedIn.To stay updated on all news, make sure you have subscribed to this podcast, all our social media channels, and the Natural Beauty Awards's newsletter.Disclaimer: This podcast is for entertaining and educational purposes only. If you have health concerns, seek professional medical advice.(Music by Wataboi from Pixabay.)

Welcome to a new episode of the Natural Beauty Podcast, where the host Satu Mäkinen talks with Estella – the founder of the award-nominated Dutch natural cosmetics brand LIV Botanics.LIV Botanics stands for a new, future-proof generation of skincare that combines effectiveness with sustainability and ethics.The ingredients used in the products are not only organic, plant-based, and vegan, but also as unprocessed as possible, where possible made from upcycled ingredients, free of water, and certified micro-plastic free.To round up the holistic approach, LIV Botanics donates 1% of their annual sales to 1% For the Planet.The brand has three products nominated for the European Natural Beauty Awards this year 2023, and in this episode, Estella shares more details about these cosmetics. She also tells how truly green values are what consumers are looking for these days, and even more so going into the future.You can follow Liv Botanics on social media, such as Instagram, and learn more about the brand's products on their website at livbotanics.com.Natural Beauty Podcast is powered by the Nordic & European Natural Beauty Awards. By following the Natural Beauty Podcast, you will stay updated with the highlights from both awards.To learn more about the European Natural Beauty Awards, such as about the freshly nominated European edition cosmetics, jump to europeannaturalbeautyawards.com.Get to know all the previously awarded cosmetics of the Nordic Natural Beauty Awards, and learn more about the Nordic edition at nordicnaturalbeautyawards.com.Join the conversation on our social media channels; Nordic Natural Beauty journey on Instagram, European Natural Beauty journey on Instagram, and all the initiatives' common journey on LinkedIn.To stay updated on all news, make sure you have subscribed to this podcast, our social media channels, and the Natural Beauty Awards's newsletter.Disclaimer: This podcast is for entertaining and educational purposes only. If you have health concerns, seek professional medical advice.(Music by Wataboi from Pixabay.)

Welcome to a new episode of the Natural Beauty Podcast, where the host Satu Mäkinen talks with Helen Hirv – the founder of the award-nominated Estonian natural cosmetics brand Lumi.In the episode, Helen shares more about the Smooth Estonian Aha-Bha Anti-Cellulite Gel and the Iconic Overnight Peptide Treatment, which are both nominated for the European Natural Beauty Awards this year 2023.We also talk about how Helen thinks the cosmetics industry is changing and what she thinks will happen going forward.You can follow Lumi on social media, such as Instagram, and learn more about the brand's products on their website at luminordic.com/en.Natural Beauty Podcast is powered by the Nordic & European Natural Beauty Awards. By following the Natural Beauty Podcast, you will stay updated with the highlights from both awards.To learn more about the European Natural Beauty Awards, such as about the freshly nominated European edition cosmetics, jump to europeannaturalbeautyawards.com.Get to know all the previously awarded cosmetics of the Nordic Natural Beauty Awards, and learn more about the Nordic edition at nordicnaturalbeautyawards.com.Join the conversation on our social media channels; Nordic Natural Beauty journey on Instagram, European Natural Beauty journey on Instagram, and all the initiatives' common journey on LinkedIn.To stay updated on all news, make sure you have subscribed to this podcast and Natural Beauty Awards's newsletter.Disclaimer: This podcast is for entertaining and educational purposes only. If you have health concerns, seek professional medical advice.(Music by Wataboi from Pixabay.)

Welcome to a new episode of the Natural Beauty Podcast, where the host Satu Mäkinen talks with Christine Rusch – the founder of the award-nominated French natural cosmetics brand Secrets d'Aloyse.In the episode, Christine shares more about the Créme Jeunesse Moisturiser, which is nominated for the European Natural Beauty Awards this year 2023.We also talk about how going back to nature and old remedies might just be the medicine we modern people need.You can follow Secrets d'Aloyse on social media, such as Instagram, and learn more about the brand's products on their website at secrets-aloyse.fr.Natural Beauty Podcast is powered by the Nordic & European Natural Beauty Awards. By following the Natural Beauty Podcast, you will stay updated with the highlights from both awards.To learn more about the European Natural Beauty Awards, such as about the freshly nominated European edition cosmetics, jump to europeannaturalbeautyawards.com.Get to know all the previously awarded cosmetics of the Nordic Natural Beauty Awards, and learn more about the Nordic edition at nordicnaturalbeautyawards.com.Join the conversation on our social media channels; Nordic Natural Beauty journey on Instagram, European Natural Beauty journey on Instagram, and all the initiatives' common journey on LinkedIn.To stay updated on all news, make sure you have subscribed to this podcast and Natural Beauty Awards's newsletter.Disclaimer: This podcast is for entertaining and educational purposes only. If you have health concerns, seek professional medical advice.(Music by Wataboi from Pixabay.)

Welcome to a new episode of the Natural Beauty Podcast, where the host Satu Mäkinen talks with Michelle Tan – the founder of the award-nominated Dutch natural cosmetics brand Le Beach.The brand’s Radiance C serum is nominated for the European Natural Beauty Awards this year 2023, and Michelle shares deeper insights about this specific product in the episode.Michelle shares also behind-the-scenes stories about creating a minimalistic but effective brand, as well as her thoughts about how we can create better options going forward.You can follow Le Beach on social media, such as Instagram, and learn more about the brand's products on their website at lebeach.nl.Natural Beauty Podcast is powered by the Nordic & European Natural Beauty Awards. By following the Natural Beauty Podcast, you will stay updated with the highlights from both awards.To learn more about the European Natural Beauty Awards, such as about the freshly nominated European edition cosmetics, jump to europeannaturalbeautyawards.com.Get to know all the previously awarded cosmetics of the Nordic Natural Beauty Awards, and learn more about the Nordic edition at nordicnaturalbeautyawards.com.Join the conversation on our social media channels; Nordic Natural Beauty journey on Instagram, European Natural Beauty journey on Instagram, and all the initiatives' common journey on LinkedIn.To stay updated on all news, make sure you have subscribed to this podcast and Natural Beauty Awards's newsletter.Disclaimer: This podcast is for entertaining and educational purposes only. If you have health concerns, seek professional medical advice.(Music by Wataboi from Pixabay.)

Welcome to a new episode of the Natural Beauty Podcast, where the host Satu Mäkinen talks with Eha Urbsalu – the founder of the award-nominated Estonian natural cosmetics brand Viking Beauty Secrets.In the episode, Eha shares more about the Exfoliating Face Scrub, which is nominated for the European Natural Beauty Awards this year 2023.We also talk about how Viking Beauty Secrets is making efforts towards a cleaner environment and how Eha thinks the cosmetics industry will look like going into the future.You can follow Viking Beauty Secrets on social media, such as Instagram, and learn more about the brand's products on their website at vikingbeauty.eu.Natural Beauty Podcast is powered by the Nordic & European Natural Beauty Awards. By following the Natural Beauty Podcast, you will stay updated with the highlights from both awards.To learn more about the European Natural Beauty Awards, such as about the freshly nominated European edition cosmetics, jump to europeannaturalbeautyawards.com.Get to know all the previously awarded cosmetics of the Nordic Natural Beauty Awards, and learn more about the Nordic edition at nordicnaturalbeautyawards.com.Join the conversation on our social media channels; Nordic Natural Beauty journey on Instagram, European Natural Beauty journey on Instagram, and all the initiatives' common journey on LinkedIn.To stay updated on all news, make sure you have subscribed to this podcast and Natural Beauty Awards's newsletter.Disclaimer: This podcast is for entertaining and educational purposes only. If you have health concerns, seek professional medical advice.(Music by Wataboi from Pixabay.)