EP 428: Why I Ignore Many “Meta Best Practices” & What I Do Instead

Imagine an ad so specific it feels like it’s speaking directly to your fears, goals, or desires. That’s micro-targeting and it’s what many smart advertisers are doing in 2025 and beyond. Website: https://philgrahamdigital.com

Have you ever been stuck staring at a blank screen, trying to write a scroll stopping Facebook ad? In this quick episode, I’m sharing 3 super simple ways to generate better hooks fast. No magic, no fluff, just real methods I use when I need great ad copy right now.  Website: https://philgrahamdigital.com

When I’m launching a new ad, I don’t always start with polished, high production "perfect" video ads. I start “ugly” and there’s a reason for it. In this short episode, I’ll explain why scrappy, low fidelity ads can often outperform the fancy stuff.  Website: https://philgrahamdigital.com

What would a billion dollar brand like Apple or Nike do if they only had $500 to spend on Facebook Ads? It’s probably not what you think. In this quick episode, I’m breaking down how big brands think small and how you can borrow their strategy even with a lean budget.  Website: https://philgrahamdigital.com

Today, Meta announced their earnings report for the 2nd quarter of 2025 and in this short and quick episode, I cover the most important things advertisers need to know and why it’s such great news for advertisers! Website: https://philgrahamdigital.com

Before you pause your ad campaigns or rebuild your entire funnel from scratch, try this! In this quick episode, I’ll walk you through my simple 3-minute Facebook & Instagram Ads health check that can help reveal issues and what to fix first.  Website: https://philgrahamdigital.com

There are many "best practices" for Facebook and Instagram ads but sometimes, following them blindly can tank your results. In this short episode, I’m sharing a few “best practices” I sometimes ignore, why I do it, and what I do instead. If your ads feel stuck or you're frustrated, this might be why. Website: https://philgrahamdigital.com

Scaling sounds like the goal but if you’ve ever increased your ad budget and watched your results fall apart, you’re not alone. In this short episode, I’ll break down why scaling sometimes kills so many Facebook and Instagram ad campaigns and what to do instead. Website: https://philgrahamdigital.com

Wondering why your Facebook & Instagram Ads aren’t working? This episode is for you. I’m sharing some of the biggest mistakes I see every day, from bad strategy to listening to fake gurus, so you don’t fall into the same traps. Website: https://philgrahamdigital.com

Clicks but no conversions? Warm ads falling flat? Let’s take a closer look at what might be happening inside your funnel. In this episode, I’ll share a simple checklist to help you spot potential issues and make informed adjustments. Website: https://philgrahamdigital.com