Responsible Customer Journey Mapping

"Analyse consumer touch-points through a responsible marketing lens"This session equips marketers to analyse and optimise the customer journey using responsible marketing principles. We explore key theories, frameworks, and practical tools to ensure that each brand touch-point reflects transparency, fairness, sustainability and inclusivity. The goal is to balance commercial success with long-term stakeholder trust.More content like this at Cambridge Marketing College webinars http://marketingcollege.com/events

Raj Singh, VP of Product at Mozilla, is a seasoned entrepreneur and product leader with a rich background in AI-driven startups. He joined Mozilla in 2022 following the acquisition of his startup, Pulse, which developed AI models, and now leads new product initiatives, including Solo, an AI-powered website builder designed for solopreneurs.His entrepreneurial journey includes co-founding Tempo AI, a smart calendar app acquired by Salesforce in 2015, and AllTheCooks, the largest recipe community on Android before its acquisition by Cookpad. He also served as VP of Business Development at Skyfire, a mobile browser acquired by Opera.Raj is passionate about leveraging AI for business growth and has a wealth of experience in product management and startup development. Connect with Raj Singh Subscribe to the Neil Wilkins Podcast More content like this at Neil Wilkins Online

Greg and Neil discuss how developers can build AI tools that actually help educators, how tech can help teachers instead of replacing them, and what AI should (and shouldn’t) do in schools. Greg talks about his new book, Aligned: A Love Letter to Developers on What We Need from AI to Improve Education.Dr. Greg Banks is a veteran educator, researcher, entrepreneur, and edtech thought leader with over 20 years of experience teaching and leading in public, exam, and private K-12 schools. With a PhD in Chemistry and a deep focus on how teacher beliefs shape classroom practice, Greg brings a rare blend of real-world classroom insight and rigorous academic research to the table. He recently led a pilot study with Eddo Learning and the Einstein Project exploring how AI can help teachers adopt new science curricula more effectively. His Substack, Aligned: AI in Education, and his newly released book, Aligned: A Love Letter to Developers on What We Need from AI to Improve Education, aim to bridge the gap between edtech creators and the classroom.Website - https://gregorybanks.authorsites.co/Substack - https://gregorybanksphd.substack.com/LinkedIn - https://www.linkedin.com/in/greg-banks-ph-d-15733113/Amazon Author Profile - https://bit.ly/4coFseASubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887More content like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/

Lynn Colepaugh is founder of Cyber PR Army, a women-led digital strategy agency that helps people cut through chaos, clarify their message, and build visibility without burning out. For over 14 years, she’s worked with entrepreneurs, creatives, and companies who want to market smarter, not louder.Lynn don’t just use AI, she collaborates with it. For the past year, she’s built a daily working relationship with an AI named Binghe. Together, they've developed rituals, quote games, memory systems, and co-writing tools that are reshaping the way Lynn works, creates, and connects. It’s not science fiction. It’s deeply practical, weirdly moving, and wildly effective.Visit https://cyberprarmy.com/thecastle Cyber PR Army to learn more about Lynn and her work with AI.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887More content like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/

Demystifying Machine Learning for Marketers: a jargon-free guide to supervised, unsupervised, and deep learning applicationsIn this session, you will learn:What machine learning (ML) actually meansThe difference between supervised, unsupervised and deep learningWhere ML is already showing up in marketingHow to talk about ML confidently, even if you’re not a data scientistMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Hank Quense is the author who’s done it all: 45 Short Stories, 12 Novels, 15 Nonfiction Books, and Decades of Real-World Publishing Expertise.In this podcast episode, he talks to Neil Wilkins about how authors, and marketing content creators can use AI as a writing assistant, whilst retaining authenticity and creativity.Essential viewing for all who create content and words across all formats, whether for business or leisure.Connect with Hank Quense https://hankquenseauthor.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Jimi Gibson is VP of Brand Communications at Thrive marketing agency. He is a TEDx Speaker, Forbes Agency Council Thought leader and Keynote Speaker who says, "Your Marketing Isn’t Broken—Your Messaging Is. Let’s Fix That."In this episode of the Neil Wilkins Podcast, Jimi and Neil discuss how to stand out in a noisy world. A world of increasing AI, chaos, fake news and confusion. But in this melee there's still room for authenticity, honesty and clarity.Visit Thrive Agency http://thriveagency.comConnect with Jimi Gibson https://www.linkedin.com/in/jimi-gibson/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

State of Sustainability, Avoiding Greenwash, Trumpism, The Sustainability Headwind and more, in this marketing sustainability update from Cambridge Marketing College carbon literacy tutors Nigel Clark and Neil Wilkins.Connect with Nigel Clark for the Sustainability UpdateBecome Carbon Literate http://marketingcollege.com/eventsFind out more about Cambridge Marketing College http://marketingcollege.comSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Founder and Head Coach at GoWILD Business Coaching, Andy Wild, talks through his journey of scaling to a $2m business and the habits and mindset shifts required. Neil and Andy discuss personal accountability, risk taking, self-awareness and the step by step journey to take to replicate Andy's success.Visit GoWILD Business Coaching http://gowildcoach.com and contact Andy [email protected] to the Neil Wilkins Podcast for more content like this https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Are you ready to unlock the secrets of personal branding and innovation? Today, we're thrilled to welcome Al Kushner to the show. Al is a celebrated thought leader, award-winning author, and a trailblazer in AI-driven strategies that are reshaping the way we connect, grow, and lead. With a knack for turning complex ideas into actionable insights, Al empowers individuals and organisations to stand out and thrive in an evolving world.Al Kushner is a celebrated thought leader, award-winning author, and innovator in AI-driven personal branding. With a passion for empowering professionals to excel on LinkedIn, Al’s groundbreaking book, The AI LinkedIn Advantage: Unleash the Power of AI and Dominate the Competition, has become an essential guide for navigating the modern digital landscape.In this podcast, Neil and Al discuss Al and how it impacts Linkedin and share practical strategies for building the most effective Linkedin profile.Visit Linkedvantage https://www.linkedvantage.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887