Measuring Responsible Marketing Success

Demystifying Machine Learning for Marketers: a jargon-free guide to supervised, unsupervised, and deep learning applicationsIn this session, you will learn:What machine learning (ML) actually meansThe difference between supervised, unsupervised and deep learningWhere ML is already showing up in marketingHow to talk about ML confidently, even if you’re not a data scientistMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Hank Quense is the author who’s done it all: 45 Short Stories, 12 Novels, 15 Nonfiction Books, and Decades of Real-World Publishing Expertise.In this podcast episode, he talks to Neil Wilkins about how authors, and marketing content creators can use AI as a writing assistant, whilst retaining authenticity and creativity.Essential viewing for all who create content and words across all formats, whether for business or leisure.Connect with Hank Quense https://hankquenseauthor.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Jimi Gibson is VP of Brand Communications at Thrive marketing agency. He is a TEDx Speaker, Forbes Agency Council Thought leader and Keynote Speaker who says, "Your Marketing Isn’t Broken—Your Messaging Is. Let’s Fix That."In this episode of the Neil Wilkins Podcast, Jimi and Neil discuss how to stand out in a noisy world. A world of increasing AI, chaos, fake news and confusion. But in this melee there's still room for authenticity, honesty and clarity.Visit Thrive Agency http://thriveagency.comConnect with Jimi Gibson https://www.linkedin.com/in/jimi-gibson/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

State of Sustainability, Avoiding Greenwash, Trumpism, The Sustainability Headwind and more, in this marketing sustainability update from Cambridge Marketing College carbon literacy tutors Nigel Clark and Neil Wilkins.Connect with Nigel Clark for the Sustainability UpdateBecome Carbon Literate http://marketingcollege.com/eventsFind out more about Cambridge Marketing College http://marketingcollege.comSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Founder and Head Coach at GoWILD Business Coaching, Andy Wild, talks through his journey of scaling to a $2m business and the habits and mindset shifts required. Neil and Andy discuss personal accountability, risk taking, self-awareness and the step by step journey to take to replicate Andy's success.Visit GoWILD Business Coaching http://gowildcoach.com and contact Andy [email protected] to the Neil Wilkins Podcast for more content like this https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Are you ready to unlock the secrets of personal branding and innovation? Today, we're thrilled to welcome Al Kushner to the show. Al is a celebrated thought leader, award-winning author, and a trailblazer in AI-driven strategies that are reshaping the way we connect, grow, and lead. With a knack for turning complex ideas into actionable insights, Al empowers individuals and organisations to stand out and thrive in an evolving world.Al Kushner is a celebrated thought leader, award-winning author, and innovator in AI-driven personal branding. With a passion for empowering professionals to excel on LinkedIn, Al’s groundbreaking book, The AI LinkedIn Advantage: Unleash the Power of AI and Dominate the Competition, has become an essential guide for navigating the modern digital landscape.In this podcast, Neil and Al discuss Al and how it impacts Linkedin and share practical strategies for building the most effective Linkedin profile.Visit Linkedvantage https://www.linkedvantage.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

How to Prove the Value of Ethical, Sustainable, and Socially Responsible Campaigns.In this session, you will learn how to:Identify key metrics for responsible marketingMeasure social, ethical, and sustainable impactUse sentiment analysis and behaviour change trackingInterpret data with confidenceDemonstrate marketing’s role in driving positive changeMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events

A Cambridge Marketing College webinar describing why the UN's SDGs are important for your marketing and your business and how you can draw from practical examples to bring them to life in your strategy.More content like this at Cambridge Marketing College http://marketingcollege.com/events

Hristo Arakliev, founder of D2C agency Hyperzon, discusses how to scale on Amazon, with Neil Wilkins.The answers will surprise you because it's not all about advertising and commercials, it's more about your values, brand building and long term discipline and effort.Visit Hyperzon https://hyperzon.ioConnect with Hristo https://www.linkedin.com/in/hristo-co-founder-at-hyperzon-30a91359/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Vince Quinn is the Co-Founder and Creative Director of SBX Productions, where he helps businesses start podcasts and use them to power their marketing. He's also helps podcasters unlock their hosting potential.Neil and Vince discuss finding your voice, podcasting equipment, getting help with AI, ideal podcast length, choosing your theme and more.Listen to Vince’s podcast https://podcasts.apple.com/us/podcast/its-not-just-talking-with-vince-quinn/id1769698285 and learn about how to improve your podcasts to support your business.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887For more content like this, visit Neil Wilkins Online http://neilwilkins.onlineNeil Wilkins is the Founder and Host of the AI Marketing Summit http://aimarketingsummit.live