Campaign Planning That Stands Up To Scrutiny

In this episode of the Neil Wilkins Podcast, we welcome George Percy, digital strategist and marketing leader. George helps international companies and artists navigate the digital landscape through sophisticated strategy, executive coaching, and high-impact campaigns. Where art meets analytics, George finds the growth. Connect to George Percy https://www.georgepercy.com/More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_marketing/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Communicating Ideas with Clarity and Influence“Turning marketing thinking into messages that persuade, align, and inspire action.”Strong ideas only create value when they are understood, trusted, and acted upon. This session builds practical skills for presenting marketing thinking clearly and confidently to colleagues, managers, and stakeholders.Why Communication Determines ImpactStrong analysis alone is not enoughGood ideas often fail because they are poorly explainedInfluence comes from clarity, structure, and confidence“The single biggest problem in communication is the illusion that it has taken place.” George Bernard ShawFor more content like this, visit Cambridge Marketing College http://marketingcollege.com/events

Benefits of Cold Water Therapy: What Cold Water Immersion Can Really Do for Body and MindChillPod is the Industry’s Most Advanced Chiller, engineered for rapid cooling, consistent temperatures, and quiet, low-maintenance operation. Built with commercial-grade components, it outperforms the systems used by even the biggest names in the industry.Today's guest on the Neil Wilkins Podcast is Kris Rice, who believes that ChillPod transforms cold immersion into a luxury wellness experience. Kris says, “true recovery starts with true performance.”Find out more about ChillPod http://thechillpod.co and the benefits of cold water therapyMore content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Plan with clarity, justify with confidence, improve with evidence.This session explores how to design campaigns that can be clearly explained, rationalised, defended, and refined. The emphasis is on structure, evidence, and professional judgement — not just creativity.Why Scrutiny MattersCampaigns are questioned by : Stakeholders; Finance teams; Clients; Assessors; Performance dataStrong planning ensures you can explain every decision clearly.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Dr. James Lovinsky, is a Doctor of Acupuncture and Chinese Medicine and founder of Opus Total Health in West Greenwich, Rhode Island. His journey into healthcare started after years in the tech world, where long hours and chronic pain pushed him to explore alternative ways to heal. What began as personal curiosity turned into a lifelong passion for integrative medicine, combining acupuncture, nutrition, herbal therapy, and functional medicine to help people truly feel well again. He has seen firsthand how powerful it can be when patients who’ve “tried everything” finally find lasting relief. In this episode Dr Lovinsky shares his story and insights on holistic healing, pain recovery, and building an integrative wellness practice, that puts patients first.Connect with Dr Lovinsky https://opustotalhealth.com/ personal site http://jameslovinsky.com and on X http://x.com/jameslovinskyMore content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/Listen and Subscribe to the Neil Wilkins Podcast on your favourite podcast platform https://creators.spotify.com/pod/profile/neilwilkins/

AI Tools for Content, Campaigns, and Productivity“Choosing the right tools to improve efficiency without losing quality or control.”This session provides a practical overview of best-in-class AI tools for marketers in 2026. The focus is on where they add real value, how to use them responsibly, and how to integrate them into structured workflows.Why Tool Selection Now Matters More Than EverAI tools are no longer optional in marketing operationsThe challenge is not access, but selection and integrationEfficiency without structure creates inconsistencyKey principle: Use fewer tools well, rather than many tools poorlyThe AI Marketing Stack FrameworkOrganise tools by function:Strategy & InsightWriting & EditingVisual & Multimedia CreationCampaign ActivationAutomation & WorkflowAgents & Advanced SystemsEach tool should serve a clear stage in your marketing value chain.More content like this at Cambridge Marketing College http://marketingcollege.com

Neil Wilkins goes on an AI Search Deep Dive with Sal Mohammed.Running the Google and DeepMind network, Sal sits at the intersection of some of the world's smartest minds. He was formerly the Tech Partnerships Lead for Google in the UK and Ireland, and built many of the company's leading tech integrations. That involved hime building AI and machine learning systems from as early as 2016. He has recently gone on to found LangSync, an AI search company helping companies feature in GPT results. He also lead the industry's seminar event series, running monthly events across San Francisco, New York, and London. Connect with Sal https://langsync.aiSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887

“How to make better marketing decisions by questioning assumptions, evaluating evidence, and avoiding cognitive traps.”This session helps marketers strengthen decision quality, not just data usage. It focuses on thinking clearly under pressure, interpreting evidence responsibly, and applying judgement alongside tools and analytics.Why Critical Thinking Matters in MarketingMarketing decisions shape spend, reputation, and customer trustData and tools support decisions, but do not replace judgementPoor thinking leads to confident mistakesMore content like this at http://marketingcollege.com/events

Fergus Dyer-Smith, founder and CEO of MSQ Global Studios joins Neil Wilkins to talk about AI products that enterprises actually use.Fergus is a product-driven founder who’s built and sold multiple companies, most recently his AI company to MSQ Partners, where they are rolling out these AI tools across their global network.Fergus isn’t an engineer, he’s a product thinker with a track record of actually getting AI adopted inside complex organisations and in this podcast he shares tangible and practical things you can do to realise the potential of artificial intelligence.Connect with Fergus https://www.linkedin.com/in/fergusdyersmith/More content like this https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins

Neil Wilkins talks to Steve Frazier, the founder of Release the Coffee Cuffs, an eye-opening coaching program for people who want to quit caffeine without quitting life. He’s also the author of Release the Coffee Cuffs: Winning the Battle with Caffeine, the ultimate manual for those who are tired of being tired, and ready to reclaim their energy, sanity, and mornings from the grip of their coffee cup.From Energy to Anxiety: 10 Ways Caffeine Hijacks Your System https://www.stevefrazier.net/effects-of-caffeineKnow Your Buzz: Daily Caffeine + Symptom Trackers to Map Your Progress https://www.stevefrazier.net/Tools-and-TrackersYou’ll Never Look at a Latte the Same Way Again: The Ultimate Caffeine Chart https://drive.google.com/file/d/1U11zFa11-rYauvszfJY-PGtwakjTb39B/view?usp=sharingMore episodes like this on the Neil Wilkins Podcast https://neilwilkins.online/category/mindful_living/