Avoiding the Greenwashing Trap

Sebastian Chedal, is the Founder and CEO of Fountain City. He has over 25 years of experience in digital marketing, systems design, and AI, and helps businesses scale through human-centered automation and intentional strategy.Sebastian brings a mindful approach to AI, focusing on how technology can enhance creativity, improve operations, and support long-term business goals.Connect with Sebastian Chedal
https://www.linkedin.com/in/sebastianchedal/

https://www.youtube.com/@SebastianChedal

https://testfox.ai/

 https://fountaincity.tech/More episodes like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Transparency in Advertising and Marketing"How marketers can embed transparency, credibility, and responsibility into advertising to build trust and meet sustainability standards."This session provides marketers with the strategic frameworks, tools, and checklists needed to design transparent campaigns and avoid greenwashing pitfalls.More content like this at Cambridge Marketing College http://marketingcollege.com/events

"Turning performance data into actionable recommendations for continuous improvement."This session gives practical guidance on how to review campaigns using both traditional metrics and AI-enabled insights. You will learn to analyse dashboards, spot what worked and what didn’t, and make evidence-based recommendations for future activity.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Michael Dodsworth, Founder and CEO of Fanfare, joins Neil Wilkins on the podcast, to talk about product launches, disappointed customers, VIP loyalty schemes and advocacy. Michael has spent two decades helping brands and artists navigate high-stakes product launches and events, often witnessing the agony of midnight meltdowns, crashed servers, and bot-infested queues firsthand.Frustrated by these recurring nightmares, he founded Fanfare to tackle the problem from both sides: delivering fairness and transparency to fans, and giving brands powerful tools to turn hype into lasting loyalty.Michael speaks from the trenches—building tools for the chaos, not just commenting from the sidelines. He’s here to dig into hype, loyalty, and what it really takes to earn fans in a world where attention is scarce and second chances are even more rare.If you want to launch like a legend? Grab Michael’s 5-Step Hype Drop Playbook and get the blueprint behind sell-outs http://fanfare.io/playbookSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"Strong fundamentals, practical techniques, and the trends shaping social media in 2025."This session equips marketers with a grounded understanding of how platforms work, what content performs best, and how to build, grow, and engage audiences. It combines theory, current data, and recommended low-cost toolsWhy Fundamentals Still Matter in 2025Algorithms and formats change, but principles of relevance, consistency, and value creation remain constant.4.95 billion people use social media globally (DataReportal, Jan 2025).Effective strategies balance creativity with evidence-based fundamentals.More webinars like this at http://marketingcollege.com/events

"Blending traditional search optimisation with AI-era strategies for visibility, engagement, and growth."This session explores how marketers can optimise for both search engines and AI assistants, ensuring content remains discoverable in a shifting digital landscape. Practical tools, current theory, and actionable tactics are included.More webinars like this at http://marketingcollege.com/events

"Turn data into actionable foresight with AI-powered predictive models."This session introduces marketers to predictive analytics, explaining the models, methods, and tools that transform raw data into foresight. We will explore real-world applications, frameworks, and platforms that help marketing teams anticipate behaviour, optimise campaigns, and allocate resources more effectively.What is Predictive Analytics?Uses historical data + statistical algorithms + machine learning to forecast future outcomes.Moves marketers from reactive reporting to proactive foresight.Reference: Gartner defines predictive analytics as a key pillar of data-driven marketing maturity.Why Predictive Analytics Matters for MarketingAnticipates customer behaviour (churn, purchase, lifetime value).Improves efficiency of spend and targeting.Reduces reliance on intuition-only decision making.91% of top-performing marketers say predictive analytics is critical to their strategy (Forrester, 2024).More webinars like this at http://marketingcollege.com/events

Redha Alayesh is a data-driven marketer and entrepreneur from Saudi Arabia. He’s the founder of multiple ventures focused on helping businesses and organizations grow through smart marketing strategies and innovation. Redha has helped companies across the region build high-impact marketing departments and transform their results with data. Today, he shares practical insights and proven frameworks to help listeners take their marketing—and their business—to the next level.Connect with Redha https://redhaalayesh.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887AI Marketing Summit http://aimarketingsummit.live

Cause Marketing: Beyond Profits"How brands can lead impactful social campaigns while meeting business objectives"This session equips marketers to design, execute, and measure cause-led campaigns that deliver both positive societal change and commercial success. It combines theory, global best practices, and practical implementation guidance.More content and webinars like this at Cambridge Marketing College http://marketingcollege.com

Georg Svidlov is CEO at Beyond Welcome, an Estonian Marketing Automation Agency, and specializes in Marketing Automation Strategy and Operations. His whole career (and now his agency) have been built around optimising marketing processes and automating communications.In this conversation on the Neil Wilkins Podcast, Neil and Georg go deep into what marketers and business owners can focus on, to cut through the spam filters, give best customer experience and become more efficient and effective in their work.Connect with Georg https://beyondwelcome.com/ and book a meeting for an email marketing auditFor more details about AI Automation, visit AI Marketing Summit http://aimarketingsummit.live Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887Connect with Neil http://neilwilkins.online