EXPO Content - Listening to the Silent Majority: 10 Hacks for your next event
2022-05-05
0:00
36:32
Data is the future of the event industry, unlocking powerful insights to understand how consumers are changing. No longer relying on those who shout and scream across live rooms and virtual channels, planners can now get a full view of their audience, and their event, and look to benefit from a deeper understanding of what the silent majority really want. The dictatorship of the extroverts is over, and with it go the old ways and assumptions. In this talk, we'll show you the ten most impactful insights from five years of data collection and analysis. Come get a taste of the future of events.
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