EP251: The Modern Menswear Conversation: The Armoury ft. Mark Cho

This week, we sit down with menswear designer George W Alvin for an honest conversation about fashion, identity, creativity, and mental health within the industry. Having previously worked with Reiss and alongside leading menswear designers, George reflects on his journey through the fashion world  from the pressures of established brands to finding the courage to start again on his own terms. We discuss why research and understanding your vision are essential when building a brand, and how experience, setbacks, and self-belief all shape the creative process. George opens up about discovering contentment through creating independently and what it means to redefine success beyond industry expectations. The conversation also explores the darker realities of toxic work environments in fashion  how exhaustion, loss of confidence, pressure, and unhealthy cultures can lead to depression, burnout, and long-term mental health struggles. Together, we ask an important question: how can the industry evolve to protect creativity without breaking the people behind it?   A raw, thoughtful, and deeply honest episode about resilience, reinvention, and changing the culture of fashion from within.

In today’s episode, I’m joined by Colin Behr, founder of Wardrobe Theory Project, for a wide-ranging conversation on the current state of menswear and what it really means to build a project with identity in today’s fashion landscape. We discuss how menswear has evolved over the last decade, the growing influence of social media and creators, and why so many brands and campaigns can begin to feel visually and culturally repetitive. Colin shares his perspective on craftsmanship, design philosophy, and the balance between creating timeless pieces while still operating within a fast moving industry shaped by trends, image, and online culture.Throughout the conversation, we explore the relationship between personal style and branding, the importance of authenticity in modern menswear, and how independent projects can carve out a genuine point of view in an increasingly crowded market. Colin also reflects on the development of Wardrobe Theory Project, creating products with intention, and why quality, storytelling, and consistency matter more than ever.This episode is a thoughtful discussion on style, creativity, mindfulness, hint of psychology and the changing identity of menswear today.

In this episode, we sit down with Mark Cho, co-founder of The Armoury, to talk about his journey into the world of menswear and the experiences that shaped his perspective on style, craftsmanship, and culture.Mark shares how his early interest in clothing evolved into a deeper appreciation for tailoring and classic menswear, as well as how his relationship with Drake's first began. We also explore the origins of The Armoury from its founding philosophy to its role in helping redefine modern menswear for a new generation. Along the way, the conversation touches on why menswear matters beyond clothing itself: the connection between personal style, identity, craftsmanship, and community. Whether you’re deeply invested in tailoring or simply curious about how great brands and lasting taste are built, this episode offers an insightful look into one of the industry’s most respected voices.

In Part 2 of our conversation with James Shaw founder of Albam and now building Peace we go deeper into what it really feels like to run a brand that’s so closely tied to your identity. James speaks candidly about the emotional weight behind menswear, from the pride of creating something meaningful to the pressure of sustaining it over time. We unpack what it means to step back into the industry for a second chapter, and the mindset shift required to build again this time with experience, perspective, and a clearer sense of purpose. We also explore the realities of navigating a changing fashion landscape, how lessons from Albam have shaped his approach to Peace, and the delicate balance between honoring what came before while not being defined by it. There’s a strong thread of self-reflection throughout on creativity, resilience, and the vulnerability that comes with putting your name behind something new. This episode is an honest look at reinvention, the emotional ties that bind founders to their work, and the quiet determination it takes to begin again in an industry that never stands still.

In this episode, we sit down with William Kroll, founder of Tender Co., to explore how a truly independent brand is built and why it matters. William walks us through the early days of Tender Co., from its unconventional beginnings to the hands-on process that defines the brand today. Rooted in experimentation and craftsmanship, Tender Co. was never about fitting into the traditional fashion system, but about creating something slower, more considered, and deeply personal. Beyond the origin story, we dive into what the brand stands for. For William, Tender Co. reflects the real reasons for changing challenging mass production, rethinking how things are made, and placing value back on process, material, and intention. It’s a perspective that goes against the grain, but one that feels increasingly relevant.We also talk about the realities of starting your own brand: navigating uncertainty, staying committed to your vision, and building something meaningful in a crowded and fast-moving industry. This episode is a thoughtful look at creativity, independence, and the mindset required to create work that lasts both in product and principle.

In this episode, we sit down with Tony Nourmand, founder and editor-in-chief of Reel Art Press, and a leading figure in visual culture publishing. With a background in vintage movie posters, Nourmand has spent decades shaping how we experience film, music, photography, and fashion through books. He discusses the vision behind Reel Art Press and the stories behind standout titles such as Black Ivy, a powerful exploration of Black style and its influence on fashion and identity, alongside works like 100 Movie Posters that celebrate the artistry of cinema.Throughout the conversation, Tony reflects on uncovering rare archives, collaborating with photographers and creatives, and publishing books that document everything from Hollywood’s golden age to street style, subcultures, and iconic fashion movements. His work highlights how fashion intersects with music, film, and social history, capturing moments that define cultural change.This episode offers a compelling look at the art of publishing and the enduring power of visual storytelling across film, fashion, and beyond.

In today’s episode, we’re joined by Aaron Chang  a celebrated illustrator and the founder of Ivy Boys, a platform that has carved out a distinctive voice in the world of menswear. Known for his sharp eye and signature artistic style, Aaron has built a loyal following by capturing the essence of classic and contemporary men’s fashion through illustration. We explore Aaron’s journey into the industry, the story behind Ivy Boys, and how his work has gone on to collaborate with heritage icons like J.Press and Ralph Lauren  bringing to life some of the most enduring Ivy League inspired looks through his illustrations. From the influence of traditional Ivy League aesthetics to the evolution of modern menswear, Aaron shares his perspective on where the culture is headed and why storytelling through art still matters. Whether you’re a dedicated menswear enthusiast or simply curious about the intersection of fashion and creativity, this episode offers a thoughtful look into one of the most distinctive voices shaping the space today.

Hello everyone, I hope you all had a wonderful Easter.Just a quick update to let you know that we’ll be back next week with a new episode. It’s a special one, and we’re still working out exactly how we’re going to bring it to you! Our guest is very well known in the menswear world, and this will be a real first for menSwear by a Woman Podcast.Fingers crossed, everything goes smoothly on the day 🤞🏽We can’t wait to be back to our regular episodes next week. See you then!

What happens when three friends Sachit, Utkarsh and Sai with no background in the perfume industry decide to create a fragrances brand about memories? In this episode, we dive into the story of Rahasya a brand born not from expertise, but from curiosity, creativity, and a shared belief that passion can outshine convention.We explore how the founders took a leap into an unfamiliar world, navigating challenges, learning the art and science of scent, and building something truly their own. From experimenting with notes and identity to carving a space in a competitive market, Rahasya’s journey is a testament to intuition, resilience, and the power of starting before you feel ready.Tune in to hear how breaking the “rules” sometimes leads to the most authentic creations and why not coming from the industry might have been their greatest strength.

In today’s episode, we sit down with Sid and Ann Mashburn, the husband and wife founders behind the beloved brand Sid Mashburn. Before launching their own company, both Sid and Ann had already built successful careers, but they made the bold decision to step away and take a chance on creating something of their own. That leap of faith became Sid Mashburn a brand now widely recognized in the world of menswear for its timeless style, strong sense of ethics, and thoughtful approach to design and retail. Ann saw something distinct in Sid’s style and vision she recognized exactly what the brand could and should be about, and helped shape that idea into reality. Together, they brought that vision to life and built something truly lasting. In this conversation, we explore their journey from established careers to entrepreneurship, the philosophy that defines their brand, and how they built something enduring from the ground up. It’s a story about trust, creativity, and the power of believing in your own path.