Episode 407: How Celebrity Trainer Don Saladino Translates Hollywood Standards to Fitness‑Coach Business Systems

In this week’s episode I cover why so many coaches feel disconnected from their brand, how values, vision, identity, and audience alignment shift over time, and what you need to realign so your content, business, and direction actually feel like you again.

Over the last decade, I’ve helped thousands of coaches get complete clarity over their brands, attract the right type of clients, and build a business they actually enjoy running. In this episode, I break down the complete system that helps coaches keep their clients for over 12 months. The exact system that helps coaches grow without the constant stress of clients leaving.

In this week's episode I cover why so many coaches feel disconnected with their content, why the wrong focus breaks your business, and what actually builds a real authority brand that people connect with.

In this episode I break down why fast growth and viral is the worst advice you can have.

In this week's episode I sit down with celebrity trainer Don Saladino who’s worked with Ryan Reynolds Hugh Jackman and other A-list names. We talk about what it really takes to build a career in coaching that actually lasts and the things most coaches miss when it comes to standards service and growing a business that works.

In this week’s episode I cover what most online coaches get wrong when they chase growth. It’s something that looks like success from the outside but quietly kills real progress. If you’ve ever felt like your content is working but your business isn’t moving, this one will hit home.

In this week's episode I cover what it really takes to get world-class results with your clients. I talk about the mindset, standards, and systems behind building a credible coaching brand from pushing your clients to give more, to presenting your best work with high quality, to developing both your coaching skill and business knowledge together.

In this week’s episode I cover six disciplines that will completely transform your coaching career. These are the non-negotiables that have shaped everything I’ve done in fitness, business, and life. 

In this week’s episode I cover implementing more trust based marketing. In this video I want to talk to you about how to market your coaching brand outside of your usual reels and Instagram content. The online world is busier than ever and while there’s more opportunity than ever to build a great coaching brand it’s also becoming harder because trust is lower than it’s ever been.

In this week’s episode I cover what it’s really like living in Dubai for three years the good, the surprising, and the things most people don’t talk about. From starting out in JVC to now living in Dubai Hills, I share how the city has evolved, what it’s like raising a family here, and the lessons I’ve learned along the way about community, change, and finding happiness.