Predictably Boost Conversion with Intentional Optimization (w/ Jon MacDonald)

Jon MacDonald, Founder and President of The Good, a conversion rate optimization firm, covers how ecommerce stores can deliver a best-in-class digital experience with intentional optimization.

After first encountering cacao in Oaxaca Mexico in 2012, Jonas Ketterle founded the online ceremonial cacao company, Firefly Chocolate, in 2014, with the mission of inspiring awe and wonder through cacao. Jonas talks with Fynn about creating a brand with a purpose and how to stand out amongst an endless wave of established competitors.

Donna Maria is the founder and CEO of the Indie Business Network, one of the largest communities of indie makers and handmade entrepreneurs. She discusses how the best ecommerce founders build rich communities across digital platforms to test, grow, and scale their businesses.

Fynn is joined by Jacqueline Oak, Co-Founder of Cardon, a DTC ecommerce store specializing in men's personal care. With a diverse background in finance, fashion, retail, and ecommerce, Jacqueline shares how inspiring entrepreneurs can validate their brand idea, appeal to consumers, and scale for growth.

Omnisend's VP of Partnerships, Jon Pruitt, discusses omnichannel marketing trends, how ecommerce stores can gain consumer interest, and the ever-changing ecommerce marketing technology landscape.

Ecommerce podcast host, digital marketing veteran, and author, Chloe Thomas, discusses the state of ecommerce and how to differentiate by deeply understanding the core reason you're relevant to your customers.

David DeMartini discusses his 4 years at POC Sports and how he helped catalyze the brand's investment in building a direct to consumer channel.

Former ecommerce merchant turned SaaS founder Jordan Gal walks through the history of post-purchase selling to build loyalty, increase ARPU, and expand Lifetime value in a super interesting conversation.

Ecommerce entrepreneur, professor, and technologist, Gilbert Corrales discusses Leaf Grow's approach to differentiated Facebook advertising and staying humble in the face of constant change.

Former agency founder, ecommerce marketer at Watchmaster, VP of Marketing at BigCommerce, and current CMO of Shipbob weighs in on how merchants differentiate in the age of Amazon and the DTC revolution.