264. The Marketing Plan That Actually Works for Coaches

If you've ever tried to "fix" your marketing by doing everything at once (daily emails, constant posting, five platforms at the same time) you already know how that story ends. Two weeks later, you're overwhelmed, behind, and wondering why you can't seem to stay consistent no matter how much you want to.   There's an easier way, and one that actually works. In this episode, I walk you through my simple strategy that helps you create real consistency without the burnout. If you've been craving a way to finally follow through, this episode will show you exactly where to start.   For full show notes, transcript, and more information, go to: lindsaydotzlafcoaching.com/264   Learn more about The Complete Coach here: lindsaydotzlafcoaching.com/the-complete-coach    Follow along over on Instagram: instagram.com/lindsaydotzlaf/

Coaching can often feel like you're juggling a million things, unsure of where to focus next. I've been there, and I know how overwhelming it can feel when things aren't clicking into place. But understanding where you are in your growth journey can help you focus your energy in the right spots.    In this episode, I'm giving you a sneak peek into one of the videos from The Complete Coach membership, where I walk members through the 4 stages of coaching growth and help them decide where to focus. So even if you're not considering joining the membership, you'll this episode is packed with valuable insights you can apply to your coaching practice.     Learn more about The Complete Coach here: lindsaydotzlafcoaching.com/the-complete-coach    Follow along over on Instagram: instagram.com/lindsaydotzlaf/

Coaching can feel like building a puzzle without seeing the picture on the box. You collect pieces from everywhere, skills, strategies, and advice, hoping they'll fit together, but they end up scattered and hard to sustain.   In this episode, I'm introducing The Complete Coach, my new membership that integrates coaching skills, business strategy, and life balance into one clear framework. If you're ready for real community, sustainable methods, and a business that truly fits you, this is where it all comes together.   Learn more about The Complete Coach here: https://lindsaydotzlafcoaching.com/the-complete-coach   Follow along over on Instagram: instagram.com/lindsaydotzlaf/

Closing something you love is never easy. When I sat down to tell my Coach Lab members about its evolution, I found myself frozen at my computer, unable to push record. After 4½ years and 500 members, I'm closing The Coach Lab to launch something new.   In this episode, I'm sharing what it really feels like to evolve your coaching business, the ache of letting go, the beauty of growth, and the difference between relief and grief when something ends. You'll learn why the heaviness of closing a program you love isn't a mistake but a sign that you built something meaningful. If you're facing your own business transition as a coach, this conversation will remind you that growth can feel both hard and right, and that's exactly how it's supposed to.   Follow along over on Instagram: instagram.com/lindsaydotzlaf/

Sometimes you wake up and everything feels hard. The business you've been building suddenly feels impossible, your confidence wavers, and that little voice in your head starts questioning everything. This morning was one of those mornings for me, and it got me thinking about all the coaches out there who might be feeling the same way right now.   In this episode, I'm sharing 10 real strategies that have helped me reset when doubting myself as a coach. Whether you need a quick win to boost your confidence or a complete mental shift to get out of your own head, you'll find something here that works for you.   Follow along over on Instagram: instagram.com/lindsaydotzlaf/

Community isn't just a "nice-to-have" for coaches. It's essential. It shapes how we grow, learn, and sustain ourselves in this wild world of coaching. That's why I'm so excited to announce The Complete Coach, a membership program launching soon that combines coaching skills, business strategy, and personal integration, all built around cultivating meaningful community.   In this episode, I'll share five (plus a bonus!) ways a great community transforms your coaching. Whether it's practicing skills in a safe space, getting fresh perspectives, or just not having to figure everything out alone, community isn't just support, it's a game-changer.   Get full show notes, transcript, and more information here: lindsaydotzlafcoaching.com/259   Learn more about The Coach Lab here: https://lindsaydotzlaf.kartra.com/page/the-coach-lab   Follow along over on Instagram: instagram.com/lindsaydotzlaf/

Running a business is a constant cycle of making educated guesses, testing those guesses, implementing new strategies, evaluating what works and what doesn't, and then doing it all over again. This reality catches many coaches off guard - they expect to find one right answer that works forever, but that's simply not how business operates.    In this third part of my Launch Secrets series, I'm breaking down the decision-making framework that helped me turn two failed launches into a completely full program. You'll learn how to create strategic questions that actually move you forward instead of keeping you stuck in fear-based thinking. I share my exact 48-hour pivot timeline, the backup plan strategy that makes me braver with decisions, and why moving fast once you have clarity is crucial for momentum.   Get full show notes, transcript, and more information here: lindsaydotzlafcoaching.com/258   Learn more about Reimagine here: lindsaydotzlafcoaching.com/reimagine-mastermind-2025/   Follow along over on Instagram: instagram.com/lindsaydotzlaf/

When your launch doesn't go as planned, your brain immediately starts creating stories. Stories about why no one wants your offer, why you're not cut out for this, why the price must be wrong. These stories feel true in the moment, but they're rarely based on actual evidence. They're based on fear.   In Part 2 of this series, you'll hear my exact framework for identifying where things are going wrong and how to form hypotheses based on real data rather than fear-based assumptions. Discover which specific data points to track (and which ones to ignore) based on your business goals, and the reason finishing your full launch plan matters more than immediate results.   Get full show notes, transcript, and more information here: lindsaydotzlafcoaching.com/257   Learn more about Reimagine here: lindsaydotzlafcoaching.com/reimagine-mastermind-2025/   Follow along over on Instagram: instagram.com/lindsaydotzlaf/

This episode kicks off a three-part series on launching, but it's not about logistics. Instead, I'm diving into the foundation that makes everything else work: relationships. Whether you're a business, health, or relationship coach, the principles I'm sharing apply to how you sell your coaching, whether through formal launches or everyday conversations.   You'll learn how unprocessed emotions can show up physically, why acknowledging failures is key for clear decisions, and how appropriate vulnerability builds genuine connections. I share how transparency (without trauma dumping) led to invaluable feedback and why consistency outweighs perfection when building trust.   Get full show notes, transcript, and more information here: lindsaydotzlafcoaching.com/256   Learn more about Coach Unfiltered here: lindsaydotzlafcoaching.com/coach-unfiltered   Follow along over on Instagram: instagram.com/lindsaydotzlaf/

Launching an offer and watching it fail isn't just disappointing, it's a full-body experience that can leave you questioning everything about your business. After ten years of running a successful coaching business and filling countless groups, I found myself staring at the results of not one, but two failed launches of my Reimagine Mastermind.    This episode takes you through every messy detail of how I navigated these back-to-back launch failures and the complete pivot that followed. I'm sharing the exact data I collected, the emotional spiral I went through, and the scary decision to completely restructure my offer just days before it was supposed to start. Listen in to learn how I turned my launch failures into market research and launch success.   Get full show notes, transcript, and more information here: https://www.lindsaydotzlafcoaching.com/255