How PR Can Influence All Parts of the Funnel - Not Just Brand

In this episode of Marketing vs The World, host Abbie Dando chats with Gareth Dunlop, a seasoned UX expert and entrepreneur, about the critical balance between desirability and usability in user experience design. Gareth shares practical insights on designing digital products that create desire while ensuring ease of use, alongside his experience of building and selling two successful marketing agencies.In this episode, Abbie and Gareth discuss:Gareth Dunlop’s BackgroundTransition from a computer programmer at a major Irish bank to a UX pioneer.Growing and selling two marketing agencies, including the challenges and rewards of these ventures.His shift from leading teams to working independently as a consultant.What Is User Experience (UX)?Definition: How a user feels when interacting with a product or service.The holistic approach to creating digital experiences that influence user behaviour.Examples of good and bad UX in everyday apps and websites.Why UX Matters More Than EverThe evolution of UX as a discipline since the early 2000s.COVID-19’s role in accelerating businesses’ focus on digital experiences.Why organisations need to shift from monologue-style marketing to user-driven dialogues.Designing Great UX: Desirability vs UsabilityDesirability: Creating want through emotional connection and brand perception.Usability: Making it easy for users to achieve their goals.Examples of high-desirability brands like Taylor Swift and Apple, and their strategies for balancing desirability with convenience.Why focusing solely on usability can limit the emotional pull of your product.Measuring UX and Building a Business CaseHow to benchmark your current website or app performance using tools like Google Analytics and Hotjar.The importance of qualitative research to complement data insights.Building a case for UX investment by showing potential business gains and the cost of poor user experiences.Lessons in Growing and Selling AgenciesPreparing for Sale: Gareth’s focus on running his businesses professionally, keeping operations clean, and being ready for acquisition opportunities.Navigating a Sale: Insights from selling his first agency and proactively seeking buyers for his second.Post-Acquisition Challenges: The importance of integrating cultures, processes, and tech stacks after a sale.Key Takeaways From This EpisodeFor UX Success:Desirability and Usability Work Together: Create desire while ensuring simplicity to achieve the best user outcomes.Start Small: Use affordable tools like Hotjar and surveys to gather insights, even on a tight budget.Put Users First: Focus on solving user needs and behaviours, not just achieving business objectives.For Entrepreneurs:Run Clean Operations: Keep your business professional and transparent to attract potential buyers.Stay Ready: Treat every day as preparation for a possible acquisition, even if you’re not actively seeking one.Take Your Time: Wait for the right opportunity to sell, but ensure your business is always in great shape.What You’ll Get From This EpisodeThis episode offers valuable insights into the psychology of user experience, tips for improving digital products, and actionable advice for entrepreneurs considering...

In this episode of Marketing vs The World, Abbie sits down with Nick Houchin, Marketing Director at Musto, to explore the art of safeguarding an iconic heritage brand. They discuss Musto’s remarkable 60-year journey, its innovative product development, and the importance of staying true to the brand’s DNA amidst modern marketing challenges. Nick also opens up about his sailing roots, the joys and pressures of his role, and the strategies he uses to balance professional and personal life effectively. Whether you're a marketing professional, a fan of iconic brands, or just looking for inspiration on balancing a demanding career with family life, this episode is packed with insights and actionable takeaways. What you'll learn in this episode:Musto’s Heritage and Innovation: The origin story of Musto, founded by Olympic sailor Keith Musto in 1964. How the brand’s ethos of protection and performance has led to industry-leading product innovation. The journey from creating technical sailing gear to expanding into the outdoor and country lifestyle markets. Safeguarding an Iconic Brand: Nick’s role in protecting Musto’s heritage while planning for the future. The balance between taking risks and staying true to the brand’s DNA. The challenges of navigating new marketing trends without compromising brand identity. Building Strong Relationships with Influencers: Musto’s long-standing partnership with Zara Tindall and its impact on brand credibility. How Musto nurtures long-term relationships with ambassadors who embody the brand’s values. The importance of integrating feedback from ambassadors into product development. Sustainability in the Retail World: How Musto tackles the challenges of creating durable, sustainable products in a competitive retail market. Musto’s repair services and commitment to extending product life to reduce environmental impact. The role of recycled fabrics and science-based targets in driving sustainable innovation. Balancing Work and Personal Life: Nick’s tips for mastering the art of being present at work and home. The conscious decisions he’s made to separate work and personal life, including his no-phone-in-the-bedroom rule. The power of small routines, like reading before bed and exercising, to maintain mental clarity and balance.  Key Takeaways: Stay True to Your Brand: Always anchor your decisions in the brand’s core values and history. Without a strong foundation, chasing trends can lead to dilution of the brand identity. Build Long-Term Relationships: Invest in nurturing relationships with ambassadors and influencers who align with your brand values, rather than constantly seeking new faces. Sustainability Matters: Durability, repairability, and sustainable materials aren’t just good for the planet—they’re essential for building trust with today’s consumers. Be Present and Intentional: Balance work and life by creating boundaries, developing routines, and recognising what energises or drains you.  Connect with Musto and Marketing vs The World: Musto: Musto.com Follow Musto on Instagram: @mustoclothing Follow Nick Houchin on LinkedIn:...

In this episode of Marketing vs The World, Abbie Dando sits down with Natasha Hill, Managing Director and Co-owner of Bottle, to explore how PR can influence every stage of the funnel—not just brand awareness. They delve into the evolving landscape of digital PR, its impact on SEO, and how to integrate it across marketing strategies. On a more personal note, Natasha shares her experiences pushing herself outside of her comfort zone, both professionally and personally, and why it’s important to keep growing. Listen in for insightful strategies on PR, and tips on how to challenge yourself in both work and life.In this episode, Abbie and Natasha discuss:Natasha Hill’s Career JourneyNatasha’s path from working at a large agency in direct marketing to becoming the Managing Director of Bottle.How she transitioned from in-house marketing roles to co-owning a digital PR agency.The challenges and triumphs of completing a management buyout just before the pandemic.Demystifying PR: Traditional vs Digital PRWhat PR really means and the difference between traditional and digital PR.Digital PR for SEO: Why PR isn’t just about brand awareness, but also plays a crucial role in driving organic traffic and search engine rankings.How forward-thinking brands like Gusto and AXA Healthcare are using PR for both fame-building and SEO.PR’s Role Throughout the Marketing FunnelFame, Findability, and Fulfilment: How PR influences every part of the funnel from brand awareness at the top to driving conversions at the bottom.Fame-building campaigns vs. findability efforts: How campaigns are designed to boost brand visibility and improve SEO rankings through strategic media placements and backlinks.Examples of how Bottle uses PR to create integrated strategies for clients, with the AXA Healthcare "Sleep Hub" campaign as a case study.Evolving Trends in PR and SearchThe rise of TikTok as a search platform and its implications for brands.How to leverage TikTok insights for PR, even in sectors like B2B.Why Google isn’t dead and how search continues to evolve alongside new platforms.Stepping Outside Your Comfort ZoneNatasha’s personal journey of joining a hockey club despite having no experience and how it helped her form new connections and build confidence.Her ongoing quest to reignite her creative side through painting, and the challenges that come with stepping into new hobbies later in life.The importance of continuing to learn and grow, even when life feels more settled.Key Takeaways From This EpisodePR is more than just media coverage: It’s a strategic tool that can drive traffic, build authority, and influence all parts of the marketing funnel.Digital PR matters: Don’t overlook the impact PR can have on your brand’s SEO, particularly through strategic backlinks and well-placed media stories.Push yourself personally as well as professionally: Whether it’s joining a new sports team, picking up an old hobby, or even solo travel, stepping outside your comfort zone helps you grow.Integrated marketing is key: For the best results, ensure PR, SEO, and social strategies are working together.What You’ll Get From This EpisodeThis episode will help you better understand the value of PR in both traditional and digital landscapes, particularly how it integrates with SEO to impact your brand’s overall visibility and authority. Natasha’s personal stories will also inspire you to step out of your comfort zone and take on new challenges, both professionally

In this episode of Marketing vs The World, host Abbie Dando sits down with Ash Pollak, founder of Teodophobes, to explore the art of storytelling in marketing. Ash explains why brands, particularly in B2B, must move away from traditional advertising and instead focus on entertaining their customers to build authentic connections. Ash also shares his insights on living and working remotely in Ibiza and the importance of community in both business and life.In this episode, Abbie and Ash discuss:Ash Pollak’s BackgroundAsh’s career journey from running a production company to founding Teodophobes.His pivot from the creative world to startups during COVID, and how this experience shaped his storytelling expertise.Why Storytelling MattersThe human instinct for storytelling and why it’s crucial for modern marketing.B2B’s missed opportunity: Why B2B companies are competing with entertainment, not just other brands, and how they can stand out by focusing on storytelling rather than dry, feature-based messaging.Entertaining vs. AdvertisingThe growing distaste for traditional marketing.The importance of entertainment in connecting with customers on a deeper level, rather than simply bombarding them with ads.Insights from Liquid Death’s marketing approach: Why no one wants to be "marketed to" anymore.Bringing Storytelling into BusinessHow brands can start integrating storytelling into their strategies.Ash’s approach to problem-solving workshops, involving diverse teams from sales to HR, to identify content opportunities that truly resonate with customers.The process of creating a customer journey that focuses on building relationships rather than hard selling.Challenging B2B NormsHow B2B brands can break away from boring, sales-driven campaigns and embrace entertaining cultural content that engages their audience.Success stories: How sales teams can use storytelling content to engage with hard-to-reach customers and turn cold leads into deals.Remote Work and CommunityAsh’s personal journey of moving from London to Ibiza, and how remote work has changed his business model.The importance of building a strong community, whether working remotely or in-person, and how this fuels creativity and business growth.Practical tips for those thinking about making the move abroad and how to balance virtual and in-person work.Key Takeaways From This EpisodeEntertainment is key: Don’t just sell to your customers, engage and entertain them to build lasting relationships.Human connection: Both customers and colleagues are humans first—embrace their real-world experiences and challenges when creating content and strategies.Be bold, not reckless: When it comes to marketing, doing the same thing over and over is a bigger risk than trying something new and creative.Embrace process: Storytelling and creative thinking are part of a process, not a quick fix. Be patient, dig deep, and look at the bigger picture.What You’ll Get From This EpisodeThis episode will help you rethink your approach to marketing, especially if you’re in B2B. Ash’s insights on storytelling, community building, and embracing creativity will inspire you to stop selling and start connecting with your audience in a more meaningful way. You’ll also learn practical tips on working remotely, building strong professional relationships, and managing a balanced lifestyle.Subscribe & Connect:Stay updated...

In this episode of Marketing vs The World, host Abbie Dando chats with Fiona Brennan, founder of Indie Essentials, about sustainable content creation and how it can prevent burnout in marketing teams. They also explore Fiona's unique journey from the music industry to content marketing, and how creativity has influenced her approach to business and life.In this episode, Abbie and Fiona discuss:Fiona Brennan’s BackgroundTransition from the music industry to content marketing, starting with record labels and podcasts.How motherhood led Fiona to rediscover her passion for writing and founding Indie Essentials, a sustainable content marketing business.What Is Sustainable Content?Definition: It’s not about writing about sustainability, but creating content that is environmentally friendly and prevents burnout.The two sides of sustainable content: Reducing carbon footprints in online content and creating strategies that are sustainable for teams to execute without burnout.The staggering fact that our online lives have a larger carbon footprint than the aviation industry.Building a Sustainable Content StrategyFocus on customer journeys and understanding the data behind their behaviour.Importance of measuring time and effort for content creation to avoid wasting resources.Repurposing content wisely: Make sure the core content works before breaking it down into smaller pieces.The power of data: Reviewing platforms like Google Analytics and Search Console to see what’s driving traffic and conversions, and cutting out what's not working.Being Brave with ContentHow to guide businesses in stripping back non-performing content and focusing on what truly works.The need for businesses to step back from “shiny objects” like new platforms or trends and stay focused on their core strategies.Fiona’s use of customer flowcharts to visually map out content strategies and identify weak points.AI and Sustainable ContentFiona’s perspective on AI’s environmental impact and why she’s hesitant to use it in content creation.The limitations of AI in predicting the future and how businesses should focus on adding human perspectives to stay ahead.The importance of human creativity in content creation that AI can't replicate.Lessons from the Music IndustryFiona’s time in the music industry taught her the importance of creativity and passion over profits.The "DIY punk rock ethic" she applies to her work today—valuing ethics and authenticity over making a quick buck.Following your creative passions can lead to success both in personal and professional life.Rekindling Creativity in TeamsFiona’s advice for marketing teams that have lost their creative spark: Step away from the office, allow for breathing space, and encourage personal creative projects.The science behind why the best ideas come when you're not actively trying to create them (like in the shower or swimming pool!).The importance of having breaks during the workday to spark creativity and reduce burnout.Key Takeaways From This EpisodeTime Matters: Understand how long your content creation process takes and cut out what isn’t working to protect your mental health and productivity.Be Selective: Focus your efforts on content that drives results instead of spreading yourself too thin across multiple platforms.Protect Creativity: Step away from the...

In this episode of Marketing vs The World, host Abbie Dando is joined by Oliver Thomas, Senior Corporate Affairs Manager at Nomad Foods, to delve into the frozen food industry and discuss Nomad Foods' mission to serve the world better food. They also tackle the challenges of sustainability, the misconceptions surrounding ultra-processed foods, and how to manage a demanding corporate career while raising a young family.In this episode, Abbie and Oliver discuss:Oliver Thomas’s BackgroundHis journey from studying politics and media to starting his career in PR.Transitioning from agency roles at Bottle PR and Three Monkeys to in-house roles at Lidl GB and Nomad Foods.How his diverse experience shaped his role at Nomad Foods, where he leads the corporate affairs function.Transforming the Frozen Food IndustryNomad Foods’ mission to serve the world with better food through its iconic brands like Bird's Eye, Goodfellas, and Aunt Bessie’s.Addressing common misconceptions about frozen food and how the industry has evolved.Efforts to make the Goodfellas pizza range 100% non-HFSS and the importance of healthy food innovation.Sustainability Initiatives at Nomad FoodsThe “Move to Minus 15” initiative aimed at reducing carbon emissions by lowering storage temperatures from -18°C to -15°C.Collaborative efforts with industry partners to implement sustainable practices.How sustainability is embedded into the company’s strategy and communicated to stakeholders.Misconceptions About Ultra-Processed Foods (UPF)The flawed narrative around UPF and why processing doesn’t always equate to unhealthy.How Nomad Foods is educating consumers and policymakers on the nutritional benefits of frozen foods.The challenge of communicating complex food science to the public and debunking myths.Balancing Career and ParenthoodOliver’s experience of becoming a father and managing his career with a one-year-old at home.The importance of setting boundaries to ensure quality family time amidst professional demands.Practical tips for new parents on creating a balanced life, such as establishing non-negotiable family time.Mental Health in the WorkplaceThe evolving conversation around mental health, especially for men in corporate roles.How businesses can create a supportive environment and provide resources for employees.The importance of recognising and discussing everyday mental health challenges.Key Takeaways From This EpisodeEmbrace Frozen Food: Consider frozen food as a sustainable, healthy, and convenient option that can reduce food waste.Champion Sustainability: Advocate for sustainable practices within your industry and align them with your company’s strategy.Separate Processing from Health: Understand that processing doesn’t always mean unhealthy; focus on the nutritional content of food.Set Boundaries: Establish clear boundaries between work and family time to maintain a healthy work-life balance.Talk About Mental Health: Encourage open discussions about mental health and create safe spaces for these conversations in the workplace.What You’ll Get from This EpisodeThis episode offers an inside look into the frozen food industry’s sustainability efforts, insights into balancing a corporate career with parenthood, and an understanding of the...

Get ready to dive deep into the world of strategic content and redefine what success means to you in this episode of Marketing Versus the World. Host Abbie Dando welcomes Rin Hamburgh, founder of RH & Co., for an insightful and thought-provoking conversation. Rin shares her expert advice on the importance of interviewing stakeholders and authoritative figures before creating any content. Plus, she opens up about her personal journey and how she's redefining success on her own terms. This episode is packed with valuable takeaways for marketers and entrepreneurs alike.In this episode, Abbie and Rin discuss:Rin's Journey:Founder of RH & Co., a strategic brand copywriting agency.Her career evolution from journalism to running her own business.The unique niche of RH & Co., focusing on brand building and expert-led businesses.The Importance of Expert-Led ContentWhy Interview Stakeholders:The critical role of stakeholders and authoritative figures in content creation.How expert insights add depth and authenticity to your content.The impact of Google's EAT (Expertise, Authoritativeness, Trustworthiness) on content strategy.Expert-Led Content:Benefits of drawing on internal and external subject matter experts.How to use interviews and expert insights to enhance your brand's authority.Examples of effective expert-led content strategies.The Realities of Content CreationBalancing Deadlines and Quality:Strategies for managing content lead times while ensuring high-quality output.How to set realistic expectations and efficiently gather expert insights.Repurposing expert content across various marketing channels for maximum impact.Success Doesn't Have to Mean Flashy Cars and Big HousesRedefining Success:Rin's personal definition of success and why it's not about material wealth.The importance of aligning your business goals with your personal values.How to find joy and fulfillment in non-traditional markers of success.Rin's Journey of Slowing Down:Her plans for traveling in a camper van with her family for a year.Balancing work, homeschooling, and family time on the road.The benefits of stepping out of the daily grind and embracing a simpler, more intentional lifestyle.Key Takeaways From This EpisodeExpert-Led Content: Leverage the insights of stakeholders and authoritative figures to create impactful, trustworthy content.Strategic Planning: Understand the importance of setting clear expectations and efficiently managing content creation timelines.Personal Success: Redefine success on your terms, focusing on what truly brings you joy and fulfilment.Work-Life Balance: Embrace opportunities to slow down and enjoy life's simple pleasures without compromising your professional goals.What you’ll get from this episodeRin Hamburgh offers invaluable insights into the power of expert-led content and the importance of redefining success. You'll gain practical advice on creating high-quality content, managing deadlines, and finding a balance between work and personal life. This episode encourages you to think critically about traditional success metrics and to embrace a more fulfilling approach to your career and personal goals.Subscribe &...

Welcome to another insightful episode of Marketing Versus the World! This week, host Abbie Dando sits down with Jaye Cowle, the founder of Launch Online, a dynamic paid search agency. Together, they dive into the debate on branded versus non-branded search and explore Jaye’s proven formula for happiness at work. Tune in to discover expert strategies, industry insights, and actionable tips to elevate both your marketing efforts and workplace satisfaction.In this episode, Abbie and Jaye discuss:Jaye's JourneyFounder of Launch Online, a leading paid search agency.Career transition from in-house marketing to founding her own agency.The mission of Launch Online and its focus on happiness and performance.Branded vs Non-Branded Search Debate:Understanding the BalanceThe ongoing debate on the effectiveness of branded versus non-branded search.How to determine the right balance for your business.The importance of a unified approach to customer journey optimisation.Customer-Centric MarketingThe shift from siloed tactics to a customer-first approach.Unified commerce and its impact on marketing strategies.How to create a cohesive brand narrative across all channels.Google Search Generative ExperienceThe impact of Google’s evolving search landscape on paid and organic strategies.Adapting to changes and focusing on customer needs.The role of AI and machine learning in modern advertising.Proven Formula for Happiness at Work:The Journey to Happiness:Jaye’s personal motivation for placing happiness at the core of Launch Online.The challenges and rewards of creating a happy workplace.The importance of psychological safety and transparency in the workplace.Actionable Tips for Happiness:Building trust and psychological safety among employees.The role of leadership in fostering a positive work environment.Implementing employee engagement tools like Friday Pulse to monitor and improve happiness.Key Takeaways From This Episode:Customer-Centric Marketing: Keep your customer at the heart of all decisions to drive revenue and growth.Balanced Search Strategy: Combine branded and non-branded search tactics to maximise visibility and customer acquisition.Happiness at Work: Focus on creating a transparent, trusting, and engaging workplace to boost employee satisfaction and performance.Adapt to Change: Stay flexible and responsive to industry changes, particularly with advancements in AI and search technology.What you’ll get from this episode:Jaye Cowle shares invaluable insights into creating effective search strategies and fostering a happy work environment. You’ll learn how to balance branded and non-branded search efforts, improve customer satisfaction, and implement practical steps to enhance workplace happiness. This episode is a must-listen for anyone looking to optimise their marketing approach and cultivate a positive company culture.Marketing Vs The World is produced and managed by Urban Podcasts.

In this episode of Marketing vs The World, we’re joined by Marius Tudor, Senior Digital Marketing Manager at National Express, to discuss one of the hottest topics in the digital marketing world: Google’s Search Generative Experience (SGE).We dive into whether SGE could signal the end of traditional search engines and what this means for marketers. But that’s not all—we also tackle the critical issue of financial literacy and why it’s something everyone should learn, preferably in school.Meet Marius Tudor: From Advanced Mathematics to Digital MarketingMarius Tudor’s journey is as unique as it is inspiring. With a background in advanced mathematics, computer science, and English from Romania, Marius’ analytical and problem-solving skills laid the foundation for his career in digital and performance marketing.Currently leading the digital marketing efforts at National Express, Marius oversees SEO, affiliates, and paid search strategies. His transition from a highly technical background to a creative yet data-driven role in digital marketing is a testament to the versatility and breadth of the marketing field.Google’s Search Generative Experience (SGE): What Is It and Why It MattersGoogle’s Search Generative Experience (SGE) is the latest evolution in search technology, promising to change how users interact with search engines. Unlike traditional search results, SGE provides AI-generated, ChatGPT-like answers directly on the search engine results page (SERP). This could significantly impact how users find and engage with content.Marius explains that while SGE is still in its infancy, its potential to disrupt organic search is substantial. "Google has always focused on improving user experience, and SGE is the next step in that journey," Marius says. However, he cautions marketers to stay alert, as SGE could shift the balance of power in search results, particularly affecting organic search.How SGE Could Impact Organic Search and Content CreationOne of the key concerns with SGE is its potential to diminish the importance of organic search by providing answers directly on the SERP, potentially reducing the need for users to click through to content creators’ websites. Marius and Abbie discuss the implications of this, particularly for content creators who rely on organic traffic.Abbie points out that while SGE might currently highlight subpar content, there’s hope that as the technology matures, Google will refine its algorithms to prioritise high-quality, non-AI-generated content. "Just stick with good practices and quality content creation, and you’ll come out on top," she advises.The Role of Brand Investment in a Post-SGE WorldMarius emphasises the importance of brand investment as a strategy to weather the changes that SGE might bring. "Investing in your brand and creating strong brand affinity with your audience is crucial. If people are specifically searching for your brand, you’re in a strong position regardless of algorithm changes," he explains.In a world where Google’s AI might dominate search results, having a recognizable and trusted brand could be more important than ever.Professional Takeaways: Integrating Channels for Maximum ImpactWhen asked about the performance of different marketing channels in the wake of SGE, Marius highlights the importance of an integrated approach. By ensuring that SEO, PPC, and affiliate marketing work together, businesses can maximise their reach and effectiveness."Getting these channels to work together is key," Marius explains, noting that a holistic strategy will likely yield the best results in an ever-changing digital landscape.Financial Literacy: Why It Should Be Taught in SchoolsShifting gears from the professional to the personal, Marius shares...

Welcome to Marketing Versus the World! In this episode, host Abbie Dando chats with Ali Wallace, founder of DNA Recruit, about the best strategies for hiring top talent in the marketing field for 2024. Alongside this, Ali opens up about his journey with ADHD and how it impacts his role as a business owner.In this episode, Abbie and Ali discuss:Ali’s Journey:Founder of DNA Recruit, with 16 years of experience in the recruitment industry.Transition from working in marketing agencies to starting his own recruitment business.The challenges and successes of running DNA Recruit, including navigating economic downturns and COVID-19.Hiring Talent for Your Marketing Team in 2024The Right Way to Recruit:Importance of assessing financial readiness before hiring.The value of using professional recruitment services versus DIY approaches.Key factors in the hiring process: job descriptions, interview processes, psychometric testing, and presentations.Spotting the Right Candidates:Identifying top talent through their background, ethics, punctuality, and job stability.Importance of reference checks and understanding candidate values.Cost and Efficiency:Weighing the cost of using recruitment services against the potential losses from a bad hire.How professional recruiters save time and increase hiring efficiency.Navigating ADHD and Business OwnershipAli’s ADHD Journey:Discovering his ADHD through his son’s diagnosis and its impact on his personal and professional life.The challenges and advantages of ADHD in a business context.The importance of building a supportive team to complement one’s strengths and weaknesses.Honesty in the Hiring Process:Encouraging transparency about neurodiversity and other personal traits during recruitment.The benefits of honesty for both the individual and the organisation.Generational Differences in the WorkforceUnderstanding Gen Z:The unique communication styles and work preferences of younger generations.Strategies for managing and integrating Gen Z employees into the workplace.Key Takeaways From This EpisodeStrategic Hiring:&nbsp;Ensure financial stability before making hiring decisions and consider professional recruitment services to find top talent.Candidate Evaluation:&nbsp;Look beyond resumes to assess candidates' values, work ethics, and fit with your company culture.Transparency:&nbsp;Encourage honesty about personal traits and challenges during the hiring process to foster a supportive and inclusive work environment.Generational Adaptation:&nbsp;Understand and adapt to the unique characteristics of Gen Z to effectively integrate them into your workforce.What you’ll get from this episodeAli Wallace provides valuable insights into effective recruitment strategies and the importance of understanding personal and generational traits in the workplace. Whether you're an agency owner or an in-house recruiter, this episode offers practical tips and thought-provoking discussions to enhance your hiring processes and workplace culture.Subscribe &amp; Connect:Don't miss an episode of Marketing vs The World. Subscribe now and join us every other Monday for more insightful discussions and practical marketing tips. Make sure you follow us on <a href="https://www.linkedin.com/company/monday-clicks" rel="noopener noreferrer"...