You're Doing B2B Marketing Wrong w/ Chris Walker of Refine Labs

Recently, I had the pleasure of talking with one of my good buddies Lou Cimaglia. Lou is the Senior Content Strategist at Liberty Mutual and a recent Hubspot Inbound 2020 speaker. In this talk, we dive into how effective content strategy and a superior user experience can be a key driver in customer retention. Because at the end of the day, as Lou puts it, brand loyalty isn't earned by accident...it's the result of sustained and deliberate efforts to communicate with customers over a long period of time. This talk is fascinating and I can't wait for you all to hear it. Don't forget to visit us at marketingstrategy.com and like us on LinkedIn. Without further adieu, let's dive on in.  

Hello all you marketers out there, my name is Ian and you're listening to another Marketing Strategy talk. Recently, I sat down with Daniel Murray of Service Titan. Daniel is the Senior Manager of Marketing Operations and a wealth of marketing knowledge. In our talk we dive into his non-linear path that led him to marketing, what he's using for tech at Service Titan and what's been a game-changer for him and his team, and yes even how he's managed to more than double his LinkedIn followers in a few short months.  This talk is loaded with marketing nuggets and I know you're going to love Daniel's approach on things. Without Further Adieu, let's dive into the talk. Don't forget to follow us on Linkedin and visit us at the new marketingstrategy.com where you'll find the most effective strategies for rapid growth for marketers, by marketers. Till next time.

Hello all you marketers out there my name is Ian and you’re listening to another marketing strategy talk. And recently I had the absolute pleasure to speak with Dylan Hey, founder of Hey Digital, a paid marketing agency who are absolutely crushing the LinkedIn game right now. Seriously go check out Dylan’s profile, he’s dropping serious PPC knowledge on the daily with video snippets and live streams on the regular. And I’m super excited about this one because Dylan goes deep into paid strategies.  I’m talking the dream team deep I’m talking Mariana Trench deep I’m talking bottom of the peanut butter jar deep.  In this Marketing Strategy Talk, Dylan gives away some of his top Facebook LinkedIn and google strategies that are driving real results for his clients. We talk about optimizing ad creative, proper ad structure, playbooks to drive crazy cheap demo requests, what you shouldn’t do on LinkedIn, and why Facebook is still the best platform to drive scalable growth for B2b saas companies. Dylan covers it all but more importantly, he gives you actionable strategies you can try out immediately in your paid marketing efforts. So get the pen and paper ready and let’s dive right in. Don’t forget to follow us on LinkedIn, visit us at marketingstrategy.com where you’ll find the most effective strategies for rapid growth for marketers by marketers, till next time.

  Recently I had the pleasure to sit down with Basant Shenouda. She's an incoming Business Leadership Program Associate at LinkedIn and owner of Basant Blast, her company where she helps clients with career advice and personal branding.    Now, this Strategy Talk will admittedly be a little different than some of the others you've heard on the podcast. While we definitely cover marketing and personal branding on LinkedIn, which Basant is an absolute pro at with 19 thousand followers and crazy engagement on her posts, we actually kick off this talk with a deep dive on interviewing tips and job prospecting hacks for marketers. For any of you talented marketers out of a job or between jobs, we hope these tips come in handy. Because Basant is THE source for this type of advice after interviewing at major tech companies like Google and Facebook and eventually landing her job at Linkedin.    But she didn't get there without dealing with a good amount of rejection along the way and she has an amazing outlook on rejection which you all have to hear. In addition to the job hacking tips, we'll touch on a couple of great strategies for building your LinkedIn personal brand and even how she more than doubled her audience from 8k to 19k in a matter of a few months!   I'm really excited about this one so get comfortable and let's dive right in. Don't forget to follow us on LinkedIn and visit us at marketingstrategy.com where you'll find the most effective strategies for rapid growth, for marketers, by marketers. Till next time.  

I had the pleasure to sit down with Nick Bennett of Clari. Nick is the head of field marketing and a leading voice on field marketing on LinkedIn right now. And for those of you that aren't too familiar with what field marketing is or why it's super important to organizations, don't worry, we covered that. We also dove really deep into some of the campaigns Nick has utilized to drive big revenue results for his sales team at Clari. In this marketing strategy talk, Nick walks us through how he's disrupting the field marketing discipline by creative approaches to prospecting like a Star Wars premiere campaign and how he accelerates pipeline with Uber Eats gift cards and MasterClass subscriptions. This talk is jam-packed with value and creative marketing ideas. I'm telling you, you're not going to want to miss it. So sit down, get comfortable, throw on the headphones and let's get to it. Don't forget to follow us on Facebook and LinkedIn. Of course, visit us at marketingstrategy.com, where you'll find the most effective strategies for rapid growth for marketers by marketers, till next time.

I had the pleasure to sit down virtually (social distancing and all) with Amanda Nielsen for our most recent Marketing Strategy Talk. Amanda is the Partner Enrollment Manager at Formstack and an up and coming marketer to keep your eye on. Amanda has developed a solid following on LinkedIn, Twitter, and yes, even Tik Tok (more on that later). She’s been a featured speaker at Hubspot’s annual INBOUND conference and more recently at Snowforce. In this Marketing Strategy Talk, we cover everything from partnership marketing, social media, women in tech, and even strategies on how to get that first full-time job out of college. I had a blast talking to her and just know you’ll get a massive amount of value out of the insights she offers. Watch the video or read the transcript below. And to all you marketers out there, keep learning and keep growing!

I had to pleasure to interview Josh Chopak of WGG Consulting. Josh is an absolute powerhouse growth marketer and one of the most-talented paid ad strategists I’ve come across. In this Marketing Strategy Talk, we talk about everything from Josh’s transition from a corporate employee to a business founder, the most effective strategies to utilize during COVID-19, the ideal strategies for different types of businesses (B2B vs. B2C), and yes, even Pinterest marketing. If you’ve ever wanted to learn how to scale your business faster, then this is the talk for you—you won’t want to miss it! Don’t forget to check out Marketing Strategy on Linkedin and Facebook and of course, visit MarketingStrategy.com where you’ll find the most effective strategies for rapid growth, for marketers, by marketers. Till next time.

Recently I had the pleasure to interview Chris Walker of Refine Labs out of Boston. And Chris is setting the B2B Marketing world on fire right now. If you haven't heard of him yet, I highly recommend you go check his content out on Linkedin. And what makes Chris unique right now is the way he thinks about what many would consider to be traditional B2B marketing strategies. His takes are different, creative, clever but maybe most importantly, honest. And you'll see what I mean in our conversation. In this Marketing Strategy Talk we'll cover things like why most ebook-based marketing strategies will fail, why tradeshows are a waste of money, why marketers need to report on business metrics instead of MQLs, tips on how to grow an audience on linkedin, why brand is important "now more than ever", and so much more. So strap in and get your pen and paper out, you won't want to miss a single nugget in this one. Don't forget to check us out on Linkedin and Facebook, of course visit us at marketingstrategy.com where you'll find the most effective strategies for rapid growth for marketers, by marketers. So without further adieu let's dive into the talk. Till next time.