Harnessing AI for Authentic Marketing

In this episode of Marketing Inc, Allie Bloyd interviews Molly Mahoney, a former musical theater performer turned marketing expert. They discuss Molly's journey from performing arts to online education, the evolution of AI in marketing, and the importance of authenticity in content creation. Molly shares her experiences with early business failures, the rise of messenger bots, and how to effectively leverage AI tools for marketing. The conversation emphasizes the significance of community, finding one's unique voice, and the future of AI in business strategies. Chapters 00:00 - Introduction to Molly Mahoney 02:18 - Molly's Journey from Performer to Marketer 04:15 - Lessons from Early Failures 08:11 - The Shift to Messenger Bots 10:10 - Discovering the Power of Messenger Bots 14:14 - Embracing AI in Marketing 17:34 - Navigating the Challenges of AI 20:45 - Aha Moments in AI Utilization 29:11 - The Importance of Foundations in Marketing 30:24 - The Value of AI in Content Creation 31:47 - Identifying Your Brand Voice 34:36 - Creating Engaging Content Strategies 39:57 - Leveraging AI for Creative Projects 41:15 - Exploring New AI Tools 48:12 - Navigating the Overwhelm of AI Tools 53:07 - Defining Your Dream Life

In this session, the speaker covers the effective use of Messenger ads for businesses at any stage, from beginners to experienced advertisers looking to scale.   The session offers a comprehensive guide to tapping into Messenger ads, emphasizing fast and simple lead generation.   Key points include the flexibility and evolvement of Messenger ads since 2015, automation benefits, integration with CRMs, and various types such as click-to-message and comment to DM ads.   The process of setting up these ads using tools like ManyChat and HighLevel is discussed in detail, with examples provided.   The importance of conversations leading to conversions is highlighted, making Messenger ads a valuable strategy for diverse business needs.   TIMESTAMP 00:00 Introduction to Messenger Ads 00:49 The Importance of Conversations in Conversions 01:22 Automating Lead Generation with Messenger 02:23 Different Types of Messenger Ads 03:58 Setting Up Click to Message Ads 04:27 Comment to DM Ads and Their Effectiveness 06:23 Technical Setup for Messenger Ads 09:50 Collecting and Managing Contact Information 12:11 Using ManyChat for Messenger Ads 13:38 Creating Effective Ad Campaigns 16:59 Testing and Optimizing Your Ads 18:54 Conclusion and Final Thoughts

In this episode, the focus is on leveraging Custom GPTs and AI to enhance business efficiency, save time, and improve productivity. The presentation delves into various applications of AI in business, such as creating custom GPTs, delegating tasks, automating processes, and increasing personal productivity. Key topics include training custom GPTs for specific functions like coaching, copywriting, and onboarding; the importance of quality copywriting; setting up and utilizing automation tools like Zapier; and using voice memos for efficient delegation. The episode emphasizes the importance of auditing time and bottlenecks to determine where AI and automation can be most beneficial. TIMESTAMP  00:00 Introduction to Leveraging AI for Business 01:19 Creating Custom GPTs 03:18 Identifying and Addressing Bottlenecks 04:39 Email Marketing and Automation 17:19 Delegation Strategies 19:03 Using Zapier for Automation 23:56 Advanced Automation with Custom GPTs 29:13 Conclusion and Future of AI  

In this episode, we dive deep into the effective use of Video Sales Letters (VSLs) as powerful tools for increasing sales and conversions. We explore various aspects from crafting an engaging script to practical tips on recording and editing, emphasizing the importance of persuasive copy and concise messaging. Learn about the role of social proof, multiple calls to action, and how to strategically structure your VSL for different types of funnels. Additionally, discover practical tools and recommendations for enhancing your video content, ensuring it's both compelling and impactful. What You'll Learn in This Episode: The exact VSL structure Allie uses in her own business and for clients How to grab attention in the first 5 seconds and keep viewers watching The key results section and how to make your offer irresistible Where to place multiple calls-to-action to capture buyers at every stage How to incorporate social proof, guarantees, and urgency to boost conversions Recording and editing tips for professional results without overproduction How to repurpose your VSL into ad creatives and other marketing assets If you've ever struggled to clearly communicate your offer or felt like your landing pages weren't converting, this episode will give you the step-by-step game plan to fix it. Listen now and learn how to create a short, compelling VSL that builds trust, clarifies your value, and gets more people buying—fast. Resources & Links: 🎯 Book a strategy call with Allie: https://alliebloyd.com/book 🎥 Learn more about high-converting funnels: https://onlineprofits.ai TIMESTAMP: 00:00 Introduction to Video Sales Letters (VSLs) 01:22 The Importance of Concise and Persuasive Copy 02:00 Integrating VSLs with Other Marketing Strategies 04:04 Creating an Effective VSL Framework 05:04 Key Elements of a Compelling VSL 19:08 Recording and Editing Your VSL 23:29 Utilizing VSLs Across Different Funnels 27:10 Repurposing VSL Content for Maximum Impact 29:32 Conclusion and Final Tips  

In today's episode, Allie dives deep into the AB3 strategy—her proven method for scaling businesses through smart, effective ad campaigns. She explains why this strategy has stood the test of time despite changes on platforms like Facebook, Instagram, and YouTube. Learn how the human connection behind your ads is the secret to converting leads into loyal customers. Allie walks you through the importance of building a warm audience and why starting with organic content first is crucial for long-term ad success. She also covers how to leverage lookalike audiences and retargeting ads to maximize your ad spend. This episode is packed with actionable insights that you can start applying today to increase your conversions and grow your business. In this episode, you'll learn: How to build a warm audience that converts faster The AB3 strategy and how it can grow your business The difference between audience-building and conversion-focused ads How lookalike audiences and retargeting improve ad performance How to test your ads and know when to scale Why cold traffic is more expensive, but worth it in the long run Related Resources: Online Profits AI: Start automating your business today Local Marketing Mastery: Unlock the blueprint for business growth Book a Call: Schedule a free strategy session TIMESTAMP 00:00 Introduction to the AB3 Strategy 00:47 Building a Warm Audience with Ads 02:00 Conversion Focused Ads 03:31 Understanding Audience Types 03:56 Lookalike Audiences and Data Quality 05:21 Testing and Optimizing Ad Campaigns 06:15 Broad Targeting and Machine Learning 11:36 Offer Validation Ads Process 14:00 Phase One: Lead Forms and Booking Calls 18:11 Phase Two: Funnel and Video Sales Letters 20:40 Phase Three: Expanding and Upselling 24:24 Outbound Follow Up and Consistency 26:52 Conclusion and Next Steps

Struggling to stop the scroll? This episode will show you why the hook is the single most important part of every ad, post, or piece of content you create—and how to master it fast. In this workshop recording from GEL Tampa, Allie breaks down how to craft magnetic hooks and ad angles that make your audience stop, pay attention, and say "YES" to your offer. You'll learn dozens of hook styles, ad angles, and proven frameworks to help you connect with your audience emotionally, logically, and instantly. Whether you're writing copy, filming video ads, or posting on social, this is the training that will change how you think about getting attention—and how to make that attention convert. 💡 What You'll Learn in This Episode: The difference between a hook and an ad angle (and how they work together) Why hooks are essential in video, copy, and even organic content 15+ hook styles that trigger curiosity, urgency, and desire Powerful ad angle categories: education, nostalgia, proof, status, values, humor, and more How to match hook angles to your product type and audience intent Real-world hook examples that you can use and adapt today Prompts to generate dozens of hooks using ChatGPT, Claude, or Grok Why your hook should drive your title, visual, and script How Allie is using this exact process to prepare the launch of her new AI marketing platform 🕒 Timestamps: 0:00 – Why Hooks & Angles Make or Break Your Ad 2:45 – How to Use Hooks Across Ads, Blogs, Video & Organic Content 6:12 – Ad Angles Explained: Education, Mistakes, Origin Story, Nostalgia & More 10:00 – Using Humor, Access, and Values in Hook Strategy 14:15 – Proof-Based Hooks That Build Authority & Trust 17:30 – Real Examples of Magnetic Hooks That Convert 21:00 – Hook Templates You Can Swipe & Customize 25:12 – Live Hook Prompting Using AI Tools 27:50 – Allie's AI Platform Hook Testing in Real Time 30:45 – How to Use These Hooks for Organic Social Media Too 32:00 – Applying Hooks to Titles, Video Intros, and Copywriting 35:45 – Closing Takeaways: Make Hook-First Creation a Habit 36:50 – Break Before the Next Session on Lead Gen + Marketing Systems 📂 Resources Mentioned: 📘 Download Allie's Hook Library inside Local Marketing Mastery ⚙️ Explore Online Profits AI: https://onlineprofits.ai 🎯 Apply for Allie's 12-Month Mentorship: https://alliebloyd.com/marketing-mentorship 💡 Bonus: Try the "Why People Buy" Worksheet to refine your offer messaging 💬 Love this episode? Share it with a fellow entrepreneur or tag @alliebloydmedia on your next hook-style post to let us know you're putting it into action! #AdHooks #AdAngles #MarketingInk #AllieBloyd #DigitalMarketing #CopywritingTips #LeadGeneration #HookFirstContent #OnlineProfitsAI #EntrepreneurTips #HighTicketSales #CreativeStrategy #MarketingMentor

In this episode, Allie dives deep into the essential components of building high-converting offers that not only attract customers but also scale your business to new heights. Whether you're a business owner, marketer, or entrepreneur, you'll learn practical strategies for creating offers that are profitable, scalable, and risk-free for your customers. Allie discusses key concepts such as pricing, packaging, risk reversal techniques, and how to structure your offers to maximize conversions while ensuring long-term business growth. Get ready to transform your approach to sales and marketing with actionable insights you can implement immediately to drive real results. Key Takeaways: How to create offers that resonate with your audience. Understanding risk reversals and why they are essential. The importance of pricing and packaging for scalability. Practical tips to grow your business without burning out. 🚀 Resources Mentioned: 📚 Download the "Why People Buy" worksheet 📂 Access the hook templates & offer prompt bank inside Local Marketing Mastery ⚙️ Explore Online Profits AI: https://onlineprofits.ai 🎓 Apply for Allie's 12-Month Mentorship: https://alliebloyd.com/marketing-mentorship 💬 Book a strategy call: https://alliebloyd.com/book TIMESTAMP 00:00 Introduction: The Ever-Changing Economy 00:27 Building a High Converting Offer 02:08 Types of Offers Explained 04:09 Structuring Your Offer Suite 05:18 Pricing Strategies and Considerations 09:03 Identifying Your Target Audience 12:02 Creating a Membership Model 14:26 Adapting Based on Feedback   

In this episode of Marketing Ink, host Allie Bloyd welcomes Damon Burton, an SEO expert with over 18 years of experience, to dive into the world of search engine optimization and business growth strategies. Damon shares his journey from working with clients like Tony Robbins and Russell Brunson to building a multimillion-dollar SEO agency that thrives on reputation and social proof, without spending a dime on ads. He opens up about the struggles he faced, including his initial low earnings, his rise in the SEO world, and the lessons he learned about trust, reputation, and client relationships. What Does Damon Share? 🚀 SEO Success: How Damon turned his side hustle into a thriving SEO agency with global clients. 📈 Scaling Without Ads: How building a reputation led to consistent business growth without any paid advertising. 💡 Client Relationships: The importance of trust and transparency in business, and how they've helped Damon build long-lasting relationships with clients. 🔍 SEO for Beginners: Damon's advice for newcomers looking to grow their online presence and scale their businesses. 🎯 The Power of Giving: Why Damon believes in offering valuable advice for free and how it helps attract the right clients. Connect with Damon Burton: Follow Damon for SEO insights: [@DamonBurton] Visit his website: [damonburton.com] Connect with Allie Bloyd: 🚀 Learn AI-powered marketing strategies: [alliebloyd.com/marketing-mentorship] 🎯 Get expert insights for business growth: [alliebloyd.com] If you're ready to take your SEO game to the next level and grow your business sustainably, this episode is a must-watch! 🎧 Tune in now! 00:00 Introduction to SEO and Business Journey 02:47 Building a Business on Reputation 05:35 The Importance of Client Relationships 08:27 Working with Influential Clients 11:28 Fundamentals of SEO in 2025 14:38 Content Strategy and Keyword Focus 21:52 Keyword Strategy and Focus 23:53 Quality vs. Quantity in Content Creation 26:02 Maintaining SEO Targets 27:12 Evaluating Keyword Competition 29:27 Setting Client Expectations for SEO 30:52 The Role of Pillar Pages in SEO 35:08 Integrating AI in Content Creation 41:01 Final Thoughts on SEO Best Practices

In this episode of Marketing Ink, host Allie Bloyd welcomes Jonathan Mast, a digital marketing expert turned AI enthusiast, to uncover how AI tools like ChatGPT, MidJourney, and Flux are revolutionizing marketing and business growth. From his journey into AI-driven marketing to his top recommendations for AI-powered content creation, Jonathan shares insider strategies to maximize efficiency and amplify results without losing the human touch. What Does Jonathan Share? 🚀 AI as a Business Amplifier: How AI can enhance your marketing, streamline workflows, and unlock creativity. 🛠️ The Best AI Tools for Image & Video: Why MidJourney, Flux, and AI video generators are game-changers for content creators. 💡 Effective AI Prompting: The biggest mistakes marketers make when using ChatGPT—and how to fix them. ❌ Avoiding AI Pitfalls: Why AI isn't a get-rich-quick scheme and how to use it responsibly. 📈 AI for Business Growth: How AI automation can free up time for high-level strategy and innovation. Connect with Jonathan Mast: Follow Jonathan for AI & marketing insights: [@JonathanMast] Get in touch with Jonathan: jonathanmast.com Connect with Allie Bloyd: 🚀 Learn AI-powered marketing strategies: alliebloyd.com/marketing-mentorship 🎯 Get expert insights for business growth: alliebloyd.com If you're curious about how AI can scale your business, enhance creativity, and supercharge your marketing efforts, this episode is a must-watch. 🎧 Tune in now!

In this episode of Marketing Ink, Allie Bloyd sits down with YouTube advertising expert Ben Jones to uncover the secrets behind running high-converting YouTube ad campaigns that can transform your business. From transitioning away from Facebook ads to mastering YouTube's unique ad formats, Ben shares expert insights on targeting, creative strategy, and conversion tracking that service-based businesses and event marketers can leverage for massive ROI. What Does Ben Share? ✅ Why YouTube Ads Are a Game Changer – Discover how businesses are using YouTube ads to scale faster and more predictably than with Facebook ads. ✅ Competitor Targeting Strategies – Learn how to target visitors of competitor websites with YouTube ads to maximize return on ad spend. ✅ The First 5 Seconds Rule – The first five seconds of your ad are critical—find out what makes viewers stay or skip. ✅ Authenticity vs. High Production – Do you need Hollywood-level videos? Ben explains why real, authentic content often outperforms expensive productions. ✅ Metrics That Matter – Learn how to track the right KPIs, from cost per lead to conversion rates, to scale profitably. ✅ Event Marketing Ads vs. Standard Ads – Running ads for a live event? Ben reveals why they require a different approach than traditional lead-gen campaigns. ✅ Testing Hooks for Maximum Impact – Find out how small tweaks in your ad's opening hook can make a massive difference in engagement and performance. ✅ Service-Based Business Strategy – Learn how understanding your unique selling proposition (USP) is the key to crafting ads that convert. Connect with Ben Jones: 👉 Follow Ben for more YouTube ad insights: @benjones 👉 Learn how Ben's strategies can scale your business: benjones.com 🚀 Explore Ben's YouTube ad services at titanmarketer.com Connect with Allie Bloyd: 🚀 Explore Allie's mentorship programs: alliebloyd.com/marketing-mentorship 🎯 Get actionable strategies to grow your business: alliebloyd.com Whether you're new to YouTube ads or looking to optimize your existing campaigns, this episode is packed with expert advice to help you diversify, scale, and maximize your ad performance. 🎯💰