Episode 72: The Demand Generation Framework

In this episode of Marketing Corner, we're back with CMO Corey Morris, diving into how to create the ideal conditions for growth 🪴. We tackle: Category creation when there's no demand (yet!) Securing buy-in from key stakeholders Measuring branding impact The value of self-reporting attribution – is it really worth it? Plus, we explore the evolving role of the CMO through Corey's lens and where it's headed next. And 👏 so 👏 much 👏 more 😮‍💨

With over 20 years of marketing leadership experience, CMO Corey Morris joins us to share the highs and lows of his journey from startup to Airbnb acquisition, including: Letting your network work for you Battling imposter syndrome Aligning a 10,000+ person organization like you would a startup Using a customer journey health scorecard Defining the perfect 5-star customer experience And 👏 so 👏 much 👏 more 😮‍💨

In their very first live episode, Casper and Jen return to where Marketing Corner first began: TechBBQ - the largest startup and innovation summit in all of Denmark. 4 years ago, Jen and Casper were invited to speak at TechBBQ and literally in front of the venue, the idea for Marketing Corner was born. 4 years, over 8000 listeners and 87 episodes later, the team was invited back to TechBBQ for a live recording of Marketing Corner. In this special double-episode, Jen and Casper cover something a lot of companies get wrong: Go To Market Strategies - including: What is it Who does what How to measure if your GTM was a success And 👏 so 👏 much 👏 more 😮‍💨 Wait until the end of the episode for Jen's big fashion reveal - IYKYK 🧦

We are marketers, hear us RAR!In this episode, Jen and Casper share a new(ish) feature in LinkedIn: the Revenue Attribution Report, including:- What is it?- How do you get it?- Should you trust it?- What are the limitations of the tool? (Is an impression *really* a "touch"?)We'll also go through Casper's 4 pillars of attribution to make sure we get the best picture as possible of what is working.Are you using LinkedIn's Revenue Attribution Reporting? What are you thoughts?

In this episode, Jen and Casper dive into the real impact AI is having on marketing efficiency. A 2023 Harvard Business Review article claims marketers are seeing a 40% boost in productivity thanks to AI, but is this true? And if so, what are marketers actually doing with all that extra time? In this episode, we discuss: - Where are we really seeing efficiency gains thanks to AI (spoiler alert: it's not what the hype suggests) - What are we actually spending our new found time on? - Are these even the right things to focus on? - How we can better spend our newly gained time on things that matter for our business. Additional resource.

In this episode Jen and Casper discuss something that is super crucial yet often overlooked: crisis communications. Whether it's a PR scandal or technical disaster, we break down how companies (and marketers) can prepare for and navigate crises without losing trust or customers, including: - Proactive vs reactive approaches to handling public backlash. - Just how transparent should you be? - Internal alignment to ensure consistent comms. - Exactly who does when when the shit hits the fan. And so much more.

Is your product "probably" the best in the world? If you can read tihs, you wlil uendrstand the last blulet pnoit. In this episode, Casper and Jen dive into being bold with your ad copy, including:- The line between "bold' and "safe" - Who does bold really well? - What role do cultural differences play in how we talk about our products? - Should our "boldness" change with persona? - Waht is "typoglycemia" and how can we oevrcome it? And so much more!

How do you learn best? Have you ever asked yourself this question? Learning how to learn is one of the most important skills for advancing your career. Applying what we learn in our every day roles is how we can really make an impact ✊ In this episode we'll cover: - Different ways we learn and how it's helped our careers. - How to cater to different learning styles (do we even care?). - Ways we can sharpen our learning styles to improve our overall performance. And so much more!

We've all been there—whether you're an in-house specialist or have one on your team, finding a clear career development path can be challenging. I mean, how many "Heads of" does one Marketing Team really need? In this episode, we dive into: For in-house specialists: - How to keep your career on the rise - When to pivot your skills for continued growth - How to advance without stepping into management - Do titles really make a difference? For managers of specialists: - Keeping your specialists motivated without a defined path. - Balancing their growth with business needs and budgets. - Mapping out your team's ambitions for better progression. And what can the 90's girl group TLC teach us about the secret to contentment? You'll have to tune in to find out.

We are all trying to predict what will change in the future, but let's talk about what won't change... In this episode, we'll be covering just that, with some helpful takeaways, including: - Build for what will last - Plan for what you can predict - Be ready to adapt as the only constant in this world is change. And. So. Much. More!