Marketing Corner

We are all trying to predict what will change in the future, but let's talk about what won't change... In this episode, we'll be covering just that, with some helpful takeaways, including: - Build for what will last - Plan for what you can predict - Be ready to adapt as the only constant in this world is change. And. So. Much. More!

In this episode, we get some incredible insights from Rhetorician & Professional Voice Coach, Thea Sejr on how to better captivate our audience when public speaking: - The art of persuasion through structure, tone, and choice of words. - The power of the pause - What do we do with our hands!? And. So. Much. More. For more tips, check out Thea's podcast, "Vi Hører Stemmer" (We Hear Voices) (Danish only).

In this extended episode, we have the pleasure of speaking with the man who literally wrote the book on PLG, Wes Bush. We'll cover all your burning PLG questions including:- What core components do you need to make sure PLG succeeds?- Have you passed the Super Mario test?- How pricing is intertwined with PLG- Knowing the buyer vs the user And so much more! Available wherever you listen to podcasts 🎧

As we advance in our marketing careers and transition into leadership roles, we often find ourselves shifting from hands-on tasks to overseeing strategies and people management. This often means spending less time on direct marketing activities.  For example, in a typical week, I might spend 37 hours in meetings, yet only 3 of those hours are devoted to actual marketing.  In this episode, Jen and Casper cover: What do we miss about being hands-on marketers? How do we stay sharp in marketing given we don't really "do" it daily? How can we keep our focus with so many new tasks? How do we stay updated on marketing best practice? Spoiler alert: we don't really have all the answers, so while this episode acts as a sort of "therapy" session, we'd love to hear your tips on balancing the demands of leadership with the passion to continually improve our marketing skills. What do you do to stay sharp? And what do you leaders miss most about marketing while being in leadership?

We're once again joined by Sparklehorse partner, Frederik Saabye Møller. In this episode, the gang share some of the most common B2B marketing mistakes they come across, including: Over-emphasis on what "looks good" rather than what "is good". Breaking content's 60-20-20 rule Being too "extreme" with initiatives Not dividing your ICP into sub-ICPs And so much more!

In this episode, we speak with Sparklehorse partner Frederik Saabye Møller. We learn about his entrepreneurial journey to becoming a Partner with our very own Casper. Including: Going from telemarketing to starting his own agency Finding your perfect pricing point Avoiding the "immediate results promise" trap Navigating steep learning curves And because we all love a fuckup, Frederik shares with us his own fuckup story.

Attention job hunters! We have both reviewed (probably) thousands of applications and interviewed lots of wonderful (and some not-so-wonderful) candidates in our careers. So in this episode, we cover the stuff that gets our pulses racing to meet you now, and the stuff that perhaps makes us take a hard pass, including:- Making the most of the 15-30 seconds you get of the recruiter's attention.- To cover letter or not to cover letter (and what to put in said cover letter).- The initial red flags 🚩 that automatically make us click the "disqualify" button.- Generalists vs Specialists and the importance of telling us what you're gonna bring to the table. HOT TIP: track your numbers NOW so you have them when you need them LATER. And 👏 so 👏 much 👏 more! Available wherever you listen to podcasts 🎧. ARE YOU HIRING? Adding this blurb to the end of our job ads helped increase the diversity and range of skills of our applicants, so maybe it can help you, too! Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single requirement outlined in the job description. Here at [company name], we are dedicated to building a diverse, inclusive, and authentic workspace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles!

In this episode, Jen and Casper cover motivating your Marketing Team, including: - Balancing under-communicating to avoid tons of questions vs over-communicating and having to teach everyone how marketing works.- Different motivation tactics for different personality types - Setting up realistic KPIs so people feel they are contributing and are valued. - Asking the right questions to make sure you're on the same page as your team - And remember: your manager needs feedback as much as you do! Bonus: Jen breaks out her field hockey analogy one more time, in case you haven't had a chance to hear it 🏑

In this episode, Casper and Jen cover a standard demand generation framework, including: - The different goals at each level of the funnel - Preferred ad formats for each level - Separating high intent from low intent campaigns - Where retargeting and lead gen fit into all this And 👏 so 👏 much 👏 more! Remember, when it comes to campaigns, slow and strategic outperform quick and panicked any day of the week!

In the second installment of our chat with Planday's Fred Linfjärd, we dive deep into all things Growth marketing with the "Growth Janitor" himself. If you want to know why he's the "Growth Janitor", check out part 1.Here we'll cover: - Why did Planday go from Sales-Led to Product-Led?- Using product signals to better align with Sales- The Growth function and structure within the Planday org chart - Getting C-level buy-in to remove obstacles to do "growth" betterAnd so much more!