Episode 13: Make the Connection by Connecting the Dots Between Your Team's Offline and Online Brands

Join us on our new episode as Dominic and I tackle cyber security today and debunk some of the common cybersecurity myths. What is cyber risk mean to a business? Ransomware and where does that stem from Common cybersecurity myths How to put these controls in place for your business Protect all of your data from theft and damage. Have a better understanding of what's happening with cyber security today and in 2022. Connect with Melanie Borden LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at [email protected] Connect with our guest Dominic Vogel Facebook: Cyber SC - Home | Facebook Twitter (personal): @domvogel Twitter (company): @cyberdotsc LinkedIn (personal): Dominic Vogel - Founder & Chief Strategist - Cyber.sc | LinkedIn LinkedIn (company): Cyber.SC | LinkedIn Instagram (company): Cyber SC (@cyberdotsc) • Instagram photos and videos

Today on Make the Connection with Melanie Borden, Melanie talks with the audience on 3 strategies to help bridge the gap between company and personal brands. We discuss: How to implement a team communication strategy around events, Identifying new opportunities for your team's brand, and Ways to create new areas to become the trusted advisor in your industry Connect with Melanie Borden LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at [email protected]

Welcome back to The Make the Connection with Melanie Borden. Today we are joined by Corina Burton, Unstoppable Podcast Host & Co-Founder of CPR Construction Cleaning. Corina and talk about social selling in this episode. We cover: How Corina got into B2B sales and marketing, Why Social Selling is imperative for businesses and teams, How an energy exchange can manifest online, Top ways for B2B businesses and their teams to get started on LinkedIn, Plus an announcement from Corina about her own journey into social selling. LinkedIn is the ultimate social platform for farming businesses. Listen in to the conversation with Corina to hear how LinkedIn can help your business grow. Connect with Melanie Borden LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at [email protected] Connect with our guest Corina Burton Linkedin -  Corina Burton Instagram - corinaburton_ Facebook - Corina Burton Youtube - Unstoppable with Corina Burton

In this episode, you will learn how marketing and risk mitigation work well together with Tom Kline, Founder of Better Vantage Point. We will be discussing risk mitigation, what it means to a business owner, how risk mitigation and compliance can impact your business, how reviews and marketing are a part of risk mitigation, and actionable strategies to help your business. 05:29 What does risk mitigation mean? 11:18 Internal process recommendations. 15:10 How branding ties into risk mitigation. 17:19 Why is it important for businesses to be compliant. Connect with Melanie Borden LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at [email protected] Connect with our guest Tom Kline LinkedIn - linkedin.com/in/tompkline Website - BetterVantagePoint.com Email - BetterVantagePoint.com

Welcome back to Make the Connection with Melanie Borden Podcast. In this episode, Lea Turner and I talked about why being authentic is the key to success on LinkedIn. She also tells us about her own experience building an audience and gives us strategies and tips that you can use right now in your business. Connect with Melanie Borden LinkedIn - Managing Member - Melanie Borden, LLC | LinkedIn Instagram - Melanie Borden (@melaniebordenllc) • Instagram photos and videos Youtube - Melanie Borden - YouTube Twitter - Melanie Borden (@mbordenllc) / Twitter Email me at [email protected] Connect with our guest Lea Turner LinkedIn: https://www.linkedin.com/in/lea-turner/ Website: https://leaturner.co.uk Linktree: https://linktr.ee/leaturner Instagram: https://linktr.ee/leaturner E-mail: [email protected]

Social media has become so widespread that "social selling" has become popular in recent years. In this episode, Michael Renaud, General Manager of Alan Ram's Proactive Training Solutions and I talked about how important it is to focus and use social selling in your business. 5:19 Promoting and branding yourself 8:01 Keeping your social media private while dealing with your business publicly 10:09 How Michael and I started with the auto industry 11:18 Social Selling 12:23 Biggest challenge clients face in building a social presence 19:20 Most common objections to why people do not have a social following 20:23 The importance of the right mindset for your business Connect with Melanie Borden LinkedIn - Managing Member - Melanie Borden, LLC | LinkedIn Instagram - Melanie Borden (@melaniebordenllc) • Instagram photos and videos Youtube - Melanie Borden - YouTube Twitter - Melanie Borden (@mbordenllc) / Twitter Email me at [email protected] Connect with our guest Michael Renaud LinkedIn - linkedin.com/in/michael-renaud-11192758 E-mail - [email protected] Contact number - 917-279-6684

Episode 8: Make the Connection by Creating a Social Network Welcome back to a new episode of Make the Connection with Melanie Borden. In this episode, Heather Monahan and I talk all about social media and building your own audience. Heather Monahan is a best-selling author, keynote speaker TEDx speaker, and has most recently been appointed to the board of directors at Healthlink Corp. We dig into: 3:00 How a social media presence and your personal brand should transfer from offline to online 8:08 Various social strategies you can use to grow your business online 13:36 The LinkedIn algorithm 16:01 Types of storytelling posts for Social Media 21:15 Analytics platform for LinkedIn Connect with Melanie Borden LinkedIn - Managing Member - Melanie Borden, LLC | LinkedIn Instagram - Melanie Borden (@melaniebordenllc) • Instagram photos and videos Youtube - Melanie Borden - YouTube Twitter - Melanie Borden (@mbordenllc) / Twitter Email me at [email protected] Connect with our guest Heather Monahan Facebook: Heather Monahan Twitter: www.twitter.com/_heathermonahan Instagram: Top 50 Keynote Speaker 2022 (@heathermonahan) • Instagram photos and videos Youtube: Heather Monahan - YouTube LinkedIn: Heather Monahan - Author - HarperCollins Leadership | LinkedIn Website: www.heathermonahan.com

Welcome back to The Make the Connection with Melanie Borden. Our guest for this episode is Amberly Allen, who is the Managing Partner of Dealer Merchant Services and she is here to talk about Disruption. These are the topics covered for this episode: 2:50 How Amberly started her career and journey with the business 6:22 Team supporting Amberly’s business. 7:45  What is a market disrupter? 10:00 Five areas needed for someone if they're looking to disrupt an industry 13:37 How to determine circumstances that would disrupt an industry By definition, a disrupter is a company or piece of technology that changes a market or industry in a big way through innovation. Amberly is going to tell us about her career, how she started shaking up the auto industry, and how the audience can follow in her footsteps. She gives the audience some really well-thought-out tips and takeaways that will make them think differently about how they go to market in their own fields. Connect with Melanie LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at [email protected] Connect with our guest Amberly Allen LinkedIn - linkedin.com/in/amberlyallen Website - dealermerchantservices.com   Instagram - https://www.instagram.com/theamberlyallen/

In today's episode of Make the Connection with Melanie Borden, we're going to talk about how to build an in-house marketing department. Because I've created an in-house agency before, and I work with my clients on this as well, I'd like to share my knowledge with you so that you don't have to experience the struggles as I did in reinventing the wheel. I'm happy to share with you things such as: Fundamentals you need for budgeting monthly and annually, Strategies for organizing your marketing department, Titles for hiring your team members, Efficient ways that you can manage your team's marketing projects, How to build a content library and more All of these helped me when I built an in-house agency and I am confident that it will certainly help you too! Connect with Melanie LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at [email protected]

Today, PR Leader Parry Headrick and I talk about how bringing value across all forms of media will drive inbound clients. We will talk through his journey to creating his voice online, specifically on the LinkedIn platform strategies and tips for you and your business to do the same, and some key takeaways for the audience to step into their own voice by providing value throughout their media. 5:00 Most common PR Myths 7:01 Benefits of Shield analytics in business 12:05 Why LinkedIn is a good platform for PR 14:51 What PR will look like in 2023-2024 Connect with Melanie Borden LinkedIn - https://www.linkedin.com/in/melanieborden Instagram - https://www.instagram.com/melaniebordenllc/ Youtube - https://www.youtube.com/c/MelanieBorden Twitter - https://twitter.com/mbordenllc Email me at [email protected] Connect with our guest Parry Headrick LinkedIn : linkedin.com/in/parryheadrick Twitter: pheadrick Email: [email protected] Website: www.cracklepr.com