How to Run Paid Ads That Actually Convert | Guest: Roi Wilkey - Burst Digital

Spent money on ads and got nothing back? Here’s what you’re getting wrong. In this episode of Make It Happen, we sit down with Roi Wilkey from Burst Digital, who has helped generate more than $150 million in revenue for businesses, to break down what actually makes Meta ads convert. We get into how much you should spend on Facebook and Instagram ads, why you should stop boosting posts, how to test your creative and why the ads that look least like ads often perform best.  We also cover retargeting, customer psychology, email marketing, your sales funnel and how to turn more of your ad spend into actual sales. If you’re running ads or thinking about starting, this episode will help you spend smarter, test better and avoid some very expensive mistakes. Ready to scale your business? 🔗 Book a strategy call: https://www.makeithappen.org.nz/ 🔔Subscribe for weekly videos on business, marketing, mindset and growing your business  🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen Need Help With Ads? Get in touch with Roi at Burst Digtial 🌐 https://www.burstdigital.co.nz/See omnystudio.com/listener for privacy information.

Think all the good business ideas are already taken? They’re not - you just need to choose the right business model for where you’re starting from. In this episode, Producer Holli and I break down five business models I think have some of the biggest opportunities in 2026: digital products, service-based subscriptions, events and communities, consulting and coaching, and e-commerce. We get into how to turn knowledge you already have into something you can sell, why subscriptions can be so powerful for service businesses and how niching down can make you the obvious choice in coaching or consulting. I also share how Girls In Business grew from a 20-person lunch into an event with more than 900 attendees, what I’ve learned from building e-commerce businesses and how much money you realistically need to get started. Most importantly, we break down which model could actually make sense for YOU - whether you’ve got $500 and no audience, 50,000 followers you’ve never monetised or you’re an exhausted freelancer looking for a way to scale beyond selling your time. You don’t need to reinvent the wheel. You need to choose a model that fits your skills, resources and goals - then focus on executing it properly. Ready to scale your business? Get in touch with the Make It Happen team and we’ll help you figure out where your business is now, where you want to take it and what needs to happen next. 🔗 Book a strategy call: https://www.makeithappen.org.nz/ 🔔 Subscribe for weekly videos on business, mindset and building your dream life 🌐 Instagram: @makeithappenSee omnystudio.com/listener for privacy information.

Finding a manufacturer in China is easy. Finding one you can actually trust is the hard part. In this episode of Make It Happen, we sit down with TK Wang, founder of Epic Sourcing, who has spent more than a decade helping businesses source and manufacture products in China. We get into how to tell whether you’re dealing with a genuine manufacturer or a middleman, the red flags to look for on Alibaba and why TK recommends getting suppliers on a video call before you place an order. TK also walks us through the process he recommends before committing to a manufacturer - from creating a golden sample and signing a purchase agreement to having your products independently quality checked before you make the final payment and ship them to New Zealand. We also talk about minimum order quantities, manufacturing on a small budget, protecting your designs, communicating with suppliers, tech packs and when it might actually make more sense to manufacture locally. If you’ve got a product idea but have no idea how to find the right manufacturer to bring it to life, start here. Ready to start building? Join our #1 Business Training today ⬇️ 🔗 Book a strategy call: https://www.makeithappen.org.nz/ 🔔 Subscribe for weekly videos on business, mindset, and building your dream life 🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen 📣 Share this video with someone who needs the push to finally startSee omnystudio.com/listener for privacy information.

Kim Crossman has spent more than 20 years building a career in entertainment... but becoming a mum has changed everything. In this episode of Make It Happen, we sit down with Kim to talk about what happens when the career you’ve spent decades building suddenly isn’t the only thing defining your future. We talk about the uncertainty of an industry where your next job is never guaranteed, learning to back yourself through change, and how becoming a mum to Coco led Kim to rethink what she wanted her next chapter to look like. Kim opens up about her experience with postpartum prolapse and how one of the hardest periods of her life exposed a problem she couldn’t stop thinking about. That problem eventually led her to become a co-founder of Vital Bits - a business dedicated to postpartum recovery and wellness products. We get into career reinvention, starting a business for the first time and using a personal brand to open doors in an entirely new industry. Subscribe to Make It Happen for more honest conversations about what it actually takes to start, build and grow a business. Ready to start building? Join our #1 Business Training today ⬇️ 🔗 Book a strategy call: https://www.makeithappen.org.nz/ 🔔 Subscribe for weekly videos on business, mindset, and building your dream life 🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen   📣 Share this video with someone who needs the push to finally startSee omnystudio.com/listener for privacy information.

Most people think building wealth is about earning more. But what you do with your money matters just as much as how much you make. In this episode I’m sharing my 9 money habits that have shaped how I’ve built my wealth and how I think about money altogether. I’ve learned that looking wealthy and being wealthy are two very different things. From refusing to spend $20 on a drink while owning a $300,000 G-Wagon, to realising that chasing more money was costing me friendships - these are the lessons I wish I’d learned sooner. Ready to start building? Join our #1 Business Training today ⬇️ 🔗 Book a strategy call: https://www.makeithappen.org.nz/ 🔔 Subscribe for weekly videos on business, mindset, and building your dream life 🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen   📣 Share this video with someone who needs the push to finally startSee omnystudio.com/listener for privacy information.

I’ve built and sold multi-million-dollar businesses. But no one’s ever asked me these questions. In this episode, Podcast Producer Holli steps out from behind the scenes to turn the mic on me - asking me the unfiltered questions no one’s ever asked. From paying $300,000 for Kylie Jenner to promote my shapewear brand, to selling the business for $3.3 million, navigating the public fallout of Celebration Box, breaking into supermarket shelves with Brewe, and now helping more than 4,000 entrepreneurs across New Zealand and Australia through Make It Happen - this is the side of business you don’t normally see online. I get candid about making millions, the decisions that backfired, losing friends because of success, dealing with stalkers, and what REALLY happened behind the scenes when everything blew up publicly… We also get into the lessons I’ve learned from building, scaling and selling multi-million-dollar businesses, taking calculated risks, breaking into FMCG and supermarkets, and why I believe moving fast beats waiting for everything to be perfect. Got a burning business question you’ve always wanted to ask me? Drop it in the comments below and we might just answer it in the next Behind The Business episode. Subscribe for more honest conversations about what it actually takes to build, grow and scale a business. 🔗 Book a strategy call: https://www.makeithappen.org.nz/ 🔔 Subscribe for weekly videos on business, mindset, and building your dream life 🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen   📣 Share this video with someone who needs the push to finally startSee omnystudio.com/listener for privacy information.

You are intelligent. You know what to do… so why can’t you make yourself do it? In this episode I explore why weight loss and business burnout have far less to do with motivation than most people believe. I sat down with Brittany McNabb from Mind, Body, Britt - who lost over 40kg, built a successful personal training business and now helps thousands of women transform not only their bodies but the way they think. With a background in psychotherapy, she explains why willpower isn't the problem - and what actually is. We unpack the surprising role your nervous system plays in weight loss, the mindset successful entrepreneurs and athletes have in common and the psychology behind why you keep failing (even when you know better).  If your goal is improving your health, building confidence or creating a business you love, this conversation is packed with practical insights that apply far beyond fitness. If you enjoyed this episode, subscribe for more conversations with entrepreneurs, experts and high performers helping you build a business and a life that feels aligned Ready to start building? Join our #1 Business Training today ⬇️ 🔗 Book a strategy call: https://www.makeithappen.org.nz/ 🔔 Subscribe for weekly videos on business, mindset, and building your dream life 🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen   📣 Share this video with someone who needs the push to finally startSee omnystudio.com/listener for privacy information.

If your Instagram content isn’t performing like it used to, your strategy might need to change. In this episode, I’m breaking down the Instagram metrics I’m paying attention to right now and what they can tell you about why some content gets pushed while other posts disappear. I get into six factors that can influence your reach, why the first second of your content matters so much and the mistakes that could be causing people to scroll before you’ve even had a chance to get your message across. I also share how I’d approach creating content now - from stronger hooks and retention to making content people actually want to share with someone else. Because getting likes is nice. But if you want to grow, you need to understand what actually makes people stop, watch and share your content. Ready to start building? Join our #1 Business Training today ⬇️ 🔗 Book a strategy call: https://www.makeithappen.org.nz/ 🔔 Subscribe for weekly videos on business, mindset, and building your dream life 🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen 📣 Share this video with someone who needs the push to finally startSee omnystudio.com/listener for privacy information.

When best friends Amy Barratt and Dayna Slade couldn’t find products that reflected their culture for their own children, they decided to create them. In this episode of Make It Happen, I sit down with the co-founders of Bo & Ko to talk about how a personal gap in the market became a business rooted in Māori and Pacific culture, identity and connection. We get into building a brand while navigating new motherhood, turning an idea into products people genuinely connect with and the realities of growing a business alongside one of your closest friends. Amy and Dayna also share how entrepreneurship has strengthened their own connection to whakapapa and why creating something culturally meaningful has become such an important part of what they’re building. It’s a great example of how some of the best business ideas start with something simple: noticing what’s missing and deciding to create it yourself. Ready to start building? Join our #1 Business Training today ⬇️ 🔗 Book a strategy call: https://www.makeithappen.org.nz/ 🔔 Subscribe for weekly videos on business, mindset, and building your dream life 🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen 📣 Share this video with someone who needs the push to finally startSee omnystudio.com/listener for privacy information.

You know what you need to do. So why do you keep putting it off? In this episode, I’m breaking down why procrastination isn’t always about being lazy or unmotivated - and how stress, overwhelm and avoidance can keep you stuck in the same cycle. I share the simple three-step process I use to interrupt that pattern, make the thing I’m avoiding feel less overwhelming and actually start taking action. Because waiting until you feel motivated, confident or completely ready can keep you waiting forever. You don’t need to solve everything today. You just need to stop waiting and take the first step. Ready to start building? Join our #1 Business Training today ⬇️ 🔗 Book a strategy call: https://www.makeithappen.org.nz/ 🔔 Subscribe for weekly videos on business, mindset, and building your dream life 🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen 📣 Share this video with someone who needs the push to finally startSee omnystudio.com/listener for privacy information.