(#94) Why No One Buys From Brands They Don’t Remember (And How to Fix Yours)

In this episode, I break down why most entrepreneurs struggle with inconsistent sales - their audience simply doesn’t remember their brand when it’s time to buy. I explain how brand memory works, the mistakes that make your brand forgettable, and the five pillars that make you instantly recognisable and top‑of‑mind when customers are ready to purchase.👉🏼 https://www.makeithappen.org.nz/📲 Socials: https://www.instagram.com/makeithappenSee omnystudio.com/listener for privacy information.

In this episode, I dive into the uncomfortable truth about why successful women are still getting paid less - even when we’re outperforming everyone around us. I break down the real numbers, the invisible systems working against women, and the subtle biases that show up in workplaces, negotiations, and even expert speaking opportunities. I want you to understand exactly what’s happening, why it’s happening, and how you can take back control of your earning power starting today.👉🏼 https://www.makeithappen.org.nz/📲 Socials: https://www.instagram.com/makeithappenSee omnystudio.com/listener for privacy information.

In this episode, I break down why saturated markets aren’t something to avoid - they’re actually the smartest and most profitable places to start a business in 2026. I share real examples from my own shapewear brand, my students, and the businesses I’ve built, and walk you through how to find your unique angle in any crowded industry. 👉🏼 https://www.makeithappen.org.nz/📲 Socials: https://www.instagram.com/makeithappen  See omnystudio.com/listener for privacy information.

In this episode, I walk you through exactly how to start a business in 2026 - even if you have no idea what you’re doing. From finding your first profitable idea to launching quickly without overthinking, I break down the simple steps that helped me turn one product into $3.5M in my first year.You’ll learn how to spot business opportunities hiding in your everyday life, the mindset shifts new entrepreneurs must make, and the practical actions that take you from idea to first sale in as little as 30 days👉🏼 https://www.makeithappen.org.nz/📲 Socials: https://www.instagram.com/makeithappenSee omnystudio.com/listener for privacy information.

In this episode, I break down the seven hidden reasons your business isn’t growing - the ones no one talks about but almost every entrepreneur struggles with. From undercharging and trying to serve everyone, to fear of success, lack of systems, and thinking like an employee instead of a CEO, I walk you through the real issues silently holding your business back. You’ll hear practical examples, student stories, and simple steps you can take this week to break through your current revenue ceiling and finally create the growth you’ve been working so hard for. 👉🏼 makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

In this episode, Iyia breaks down why staying focused as a business owner feels so hard when you’re juggling nonstop decisions, interruptions, and mental load, and why it’s not a discipline issue, it’s a system issue. She explains “attention residue” and how constant task-switching keeps you stuck in reaction mode, then shares practical strategies to regain control: start the day with a business brain dump, sort tasks honestly, and commit to just three priorities. She covers time blocking, reducing distractions, batching similar tasks, working with your natural energy highs, and letting go of perfectionism with a “done is better than perfect” mindset. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

In this episode of Make It Happen, Iyia sits down with Charlotte, founder of &Breathe one of Make It Happens students, to unpack how she went from paediatric ICU nurse to building a fast-growing education business reaching over 15 million organic views in six months. Charlotte shares how solving a real problem for parents led to sell-out online and in-person trainings, the exact social media and collaboration strategies she used to grow without ads, and why giving away free value builds unstoppable trust. They dive deep into content strategy, influencer marketing for service businesses, community building, mindset, and the power of “done is better than perfect,” especially as a mum balancing business and family. This episode is a must-listen for anyone who thinks starting or growing a business feels impossible, and proof that with the right framework, execution, and values, ordinary people really can build extraordinary results. Charlottes Links: https://www.andbreathefirstaid.co.nz/ 👉 www.makeithappen.org.nz📲 Socials: @makeithappen      See omnystudio.com/listener for privacy information.

In this episode of Make It Happen, we break down why so many smart, hardworking business owners are putting in endless hours but still not seeing the money to match. Spoiler: it’s not because you’re not working hard enough, it’s because you’ve become the bottleneck in your own business. We unpack the biggest traps keeping entrepreneurs stuck, including doing everything themselves, competing on price, and chasing revenue instead of profit. You’ll learn the key mindset shift from working in your business to working on it, plus a simple, practical framework to delegate smarter, build systems, and focus on the high value activities that actually move the needle. If you’re tired of being busy but not profitable and want to build a business that scales without burning you out, this episode is for you. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

 In this episode of the Make It Happen podcast, I sit down with certified coach and NLP master practitioner Sarah Robb from Spring with Sarah to talk about mindset, healing, and the power of rewiring your subconscious. Sarah shares her incredibly moving story of losing both parents in her twenties, navigating complex grief, and how that pain became the catalyst for her work helping others overcome self-doubt, anxiety, overthinking and “I’m not good enough” beliefs. We dive into what NLP actually is, how the language you use shapes the “house you live in,” why awareness is always the first step to change, and the simple mindset shifts you can start making today (like changing “I have to” into “I get to”). Sarah breaks down why so many women stay stuck in old patterns, how childhood experiences quietly program our beliefs, and why action, repetition and consistency are the real keys to transformation. We also talk about business, fear of judgment, and why your circle and your self-talk matter more than you think. If you’ve ever felt stuck, not enough, or held back by your past, this episode will help you see that change is possible and that what you’re not changing, you’re ultimately choosing. Sarahs Socials and Website 👇 https://springwithsarah.com/ @springwithsarah Book a discovery call 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

AI is changing marketing faster than any shift we’ve ever seen and business owners everywhere are asking the same question: Will AI replace us? In today’s episode of Make It Happen, we cut through the hype and the fear to uncover what’s actually happening right now in the business world. Whether you’re a business owner, marketer, or skilled professional, this conversation will help you understand which jobs are being automated, which roles are becoming more valuable than ever, and how to stay ahead in a world where AI can create content, design ads, and analyze data in seconds. We break down how to use AI as a powerful advantage without losing the strategy, creativity, and human connection that actually drives sales. If you’re ready to stop worrying about the future and start leading it, this episode is your roadmap for dominating the next three years in business. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.