MOTM #738: Make Content You Actually Care About

Part of being a responsible adult means doing shit you really don’t want to do. Sometimes you can outsource it, sometimes you can automate it, but even after all that, there will still be some things you just have to grit your teeth and do, even though you really hate it. When you find yourself […]

There are a lot of online business coaches out there being less than honest about the advantages they have and the ways they make money. It’s enough to give anyone the ick. So instead of being a part of a broken system, stand apart from it. Trust your gut, don’t bother comparing yourself to people […]

Change is inevitable in all things, and that includes online business. The internet space of the early pandemic space doesn’t exist anymore, but success is still more than possible. New inputs and “disruptors” are going to come and go all the time and they’ll keep changing how things are done, but that’s not a death […]

Going viral is a fun idea, but it’s never going to be a good way to build a business. The algorithm is a creativity destroyer, and trying to chase it is the quickest way to ensure that your business has no lasting power. When you create stuff that you like—stuff that’s meaningful to you—you stick […]

I see a lot of people in the online business space feeling like they have a “weird relationship” to and with Instagram. Look, I love IG and the way it can help people build their dream future lives, so I’m always going to advocate for doing whatever it is you need to do in order […]

Sometimes you get hit with creation constipation. We’ve all been there. But just because your brain is dead, doesn’t mean your business is, and the show must go on. You gotta start with understanding the “why” you have nothing to day before you know which “how” you’ll need to fix it, but the good news […]

I've got thoughts! It’s 2026 and somehow there are still people out in the world claiming that “traditional” gender roles are the only way. If those gender norms flip your pancake, then by all means, keep on keeping on. But I do believe that that the patriarchy screws everyone, every path is possible for everyone, […]

There’s nothing wrong with having a corporate job or working for someone else for your entire career, but make no mistake, that isn’t always the “safe” option. When you work for someone other than yourself, there’s always a chance of losing your job for any number of reasons: downsizing, companies selling, companies going under, etc, […]

If you’re not selling, you don’t have a business. So, if you hate launching, you’re either going to have to rely entirely on paid ads (which I don’t recommend) or you’re going to have to figure out how to make peace with running a launch every now and then. In my experience, people hate launching […]

If there’s one thing you need to know in online business, it’s this: never wast your time and energy making something before you know that someone wants to buy it. Sure, strategy is sexy, but it’s meaningless until you can be sure of demand.  Let’s chat. Welcome to Maestro on the Mic, a podcast that […]