MOTM #733: What to Do if You Hate Launching

I've got thoughts! It’s 2026 and somehow there are still people out in the world claiming that “traditional” gender roles are the only way. If those gender norms flip your pancake, then by all means, keep on keeping on. But I do believe that that the patriarchy screws everyone, every path is possible for everyone, […]

There’s nothing wrong with having a corporate job or working for someone else for your entire career, but make no mistake, that isn’t always the “safe” option. When you work for someone other than yourself, there’s always a chance of losing your job for any number of reasons: downsizing, companies selling, companies going under, etc, […]

If you’re not selling, you don’t have a business. So, if you hate launching, you’re either going to have to rely entirely on paid ads (which I don’t recommend) or you’re going to have to figure out how to make peace with running a launch every now and then. In my experience, people hate launching […]

If there’s one thing you need to know in online business, it’s this: never wast your time and energy making something before you know that someone wants to buy it. Sure, strategy is sexy, but it’s meaningless until you can be sure of demand.  Let’s chat. Welcome to Maestro on the Mic, a podcast that […]

There’s nothing new on the internet, no secret strategy you’re missing that’s preventing you from having success online… and that’s a good thing. Every successful internet business owner is using the same playbook that everyone else is using. Maybe that seems nihilistic or negative to you, but I see it as a great thing. Once […]

Everyone is always trying to sell you something. I get it, and I’m not always opposed to it—I sell things all the time—but sometimes I absolutely hate it. There’s no such thing as an “objectively” right or wrong way to do anything, and if someone is telling you so, all they care about is getting […]

If you’re lucky enough to stick with your business for a long time, inevitably you’re going to feel bored. My bestie, Jill, always says that your business isn’t here to entertain you, and she’s right. Your enjoyment of the things in your life will ebb and flow, so why would it be any different for […]

No matter what kind of business you run, you need to be posting content. Content allows consumers to learn, relate, connect, and ultimately build trust with either you and your personal brand, or your business as an entity that has the solution they need. Content is how we stand out in a sea of AI […]

I hate being asked whether or not something is “worth it” because not only is worth subjective, but it’s situation dependent. What’s “worth it” for you may not be for me, or what’s “worth it” if you’re in pain might not be if you’re just trying to gain muscle, and on and on it goes. […]

Somehow we’re back from our second trip to Gstaad, Switzerland to watch a volleyball tournament and each time has been incredible. I’m always looking at my life for things that could make great content, and lo and behold, this trip taught me a few things I wanted to share with you. Let’s chat. Welcome to […]