#295: From Asthma to Ultra: How Elliot Froidevaux Became One Of Hong Kong's Most Sought-After Run Coaches

Is the running revolution leaving you behind? Join us as Adrien Semblat, Managing Director of Puma, reveals the shocking truths about the explosive growth of running and Hyrox events. Discover why traditional fitness models are being shattered and how Puma is leading the charge. If you think you know running, think again—this episode will challenge everything you believe!

What does it really take to transform from a non-runner with asthma into an ultra-endurance legend? Meet Elliot Froidevaux, the coach changing the game for runners in Hong Kong and beyond.We dive deep into:•⁠ ⁠The mental and physical secrets of ultra-endurance•⁠ ⁠The biggest mistakes runners make•⁠ ⁠The unconventional training tactics that actually work. Whether you're a weekend jogger or dreaming of your first 100K, this episode will change the way you think about running, recovery, and resilience.Ready to level up? Hit play and get inspired!

Join us for an inspiring episode of the Process Podcast as we sit down with Allen, co-founder of Fitness Academy, one of Hong Kong's premier CrossFit gyms celebrating nearly a decade of excellence. Discover the secrets behind building a thriving fitness community, the challenges of business ownership, and how resilience can lead to growth.From navigating the pandemic to evolving fitness trends, Allen shares his journey, insights on the changing landscape of the fitness industry, and the importance of personal connections. Whether you're a fitness enthusiast or an aspiring entrepreneur, this episode is packed with valuable lessons and motivation.Tune in to learn how passion and community can drive success in the fitness world and beyond!Don’t forget to subscribe for more episodes that inspire and empower!

The Unbelievable Truth Behind Building Hong Kong's Top Female Gymdescription:You think you know what it takes to run a successful gym? Think again. Meet Stephanie Poelman, the unstoppable force behind Pherform, Hong Kong's leading female-only gym. In this must-listen episode, Steph reveals the untold story of her journey, from HR to global fitness leader.She pulls back the curtain on the unseen battles of gym ownership, including:The Shocking Marketing Shift: Why she abandoned "transformations" and "before & afters" despite their popularity.The Unpopular Decision: What happens when a member doesn't fit the culture (and why sometimes, you have to let them go!).Building Beyond the Walls: The secret sauce behind Pherform's legendary community, from internal systems to their incredible "Dream Team" initiative for domestic helpers.From Manager to Owner (Mid-Pandemic!): The daunting challenges and game-changing strategies that turned a managing director into a thriving business owner.The Next Frontier: Stephanie reveals her ambitious plans to franchise Perform globally and build a lasting legacy.If you're an entrepreneur, fitness enthusiast, or just love a powerful success story, this episode is packed with invaluable insights. Tune in now – you won't want to miss it!

Join us in this episode as we sit down with Ziggy, a mom of three, women's health coach, and co-owner of a cutting-edge gym in Hong Kong. Ziggy shares her unique perspective on the evolution of the fitness landscape and her predictions for the future. Discover how community-focused training, recovery practices, and a shift toward holistic wellness are shaping the industry. With her wealth of experience, Ziggy discusses the challenges and opportunities ahead for fitness enthusiasts in Hong Kong. Don’t miss this engaging conversation packed with insights and inspiration!

You heard it here first. On this raw, honest episode of Process Podcast, Ed and Izzy pull back the curtain on the biggest, most controversial decision they almost made: completely abandoning CrossFit.For months, we were struggling. Public perception, internal challenges, and a feeling of being stuck led us to the brink of a complete methodology overhaul. We were literally days away from making a monumental shift that would have redefined everything you know about Coastal Fitness and Process Programming.What changed our minds? 🤔 This episode dives deep into:- The Unseen Struggles: Why CrossFit's future felt uncertain and how market realities pushed us to the edge.- The Breakthrough Research: What our community really wants, and why our assumptions about your training motivations were wrong.- The Power of 1% Changes: How re-evaluating our business, from onboarding to community events, proved to be the game-changer.- Team Transitions & Podcast Evolution: Get the inside scoop on recent team changes and how this podcast is leveling up with Izzy as co-host and exciting new series formats.- A Major Life Update: Ed shares some big personal news that will change everything! Tune in for the full story. Don't miss this one! 

Vriko is a passionate entrepreneur and an advocate for redefining what it truly means to be healthy. Like Ed, she is also supporting the Rethink Healthy movement with AIA Voices. From overcoming childhood insecurities to conquering a staggering 300 km run challenge in just six days, Vriko shares her inspiring story of transformation — not to motivate others, but to stay true to herself. She opens up to Ed about her journey of self-discovery, the internal pressures she’s faced, and why she believes authenticity is the real key to lasting well-being. With stories of resilience, honesty, and the power of embracing your full, complex self, Vriko reminds us that living authentically is the most impactful form of health. This podcast episode was created in partnership with AIA Voices for the Rethink Healthy campaign, of which both Ed and Vriko are ambassadors. Rethink Healthy advocates for a personalized and more inclusive approach to health — whether physical, mental, financial, environmental, or beyond.

Jonathan Levitt is a long-distance running specialist, podcast host, and community organizer based in Colorado.When you think of summer, what’s the first thing that comes to mind? Beaches? Vacations? An icy drink? But if you’ve been hit with the running bug, it also means the hottest, hardest run sessions you’ll have all year. Is there anything we can do to stop turning into a hot, sweaty mess? Jonathan breaks down a few simple, key tips to keep you cool on the road.THIS PODCAST IS PROUD TO BE SPONSORED BY COMPANIES WE BELIEVE IN📖 todaywellspent.comSave 10% on your purchase of their science-based daily journal with offer code THEPROCESSCONNECT WITH JONATHANFollow Jonathan on Instagram: instagram.com/jwlevittFor the Long Run Podcast: forthelong.runTHIS PODCAST IS BROUGHT TO YOU BY THE PROCESS PROGRAMMINGWebsite: theprocessprogramming.comInstagram: instagram.com/theprocessprogrammingEducation: theprocessprogramming.com/coaching-education

Mui Thomas is a rugby referee, caregiver, yoga instructor, and most recently, a HYROX competitor.Fresh off of her HYROX relay race, Mui is not looking for any applause. This isn't about inspiring others; it's about a complex person pushing her own limits, just like anyone else. Hear the struggles, the triumphs, and the unexpected humor in her unique journey.THIS PODCAST IS PROUD TO BE SPONSORED BY COMPANIES WE BELIEVE IN📖 todaywellspent.comSave 10% on your purchase of their science-based daily journal with offer code THEPROCESSCONNECT WITH MUIFollow Mui on Instagram: instagram.com/mui_thomas92Find out more about Mui’s initiative: https://www.thegirlbehindtheface.comTHIS PODCAST IS BROUGHT TO YOU BY THE PROCESS PROGRAMMINGWebsite: theprocessprogramming.comInstagram: instagram.com/theprocessprogrammingEducation: theprocessprogramming.com/coaching-education

Dave Markham is the co-founder of the Clubhouse Gym in Hong Kong, a space built on community, connection, and holistic well-being.With a background in rugby and personal training, Dave shares his journey from athlete to business owner, the lessons learned along the way, and how he’s creating a gym that feels like a second home. By focusing on core values like rebuilding, recharging, and reconnecting, Dave is redefining what a fitness community can be—serving not just bodies, but minds and relationships.THIS PODCAST IS PROUD TO BE SPONSORED BY COMPANIES WE BELIEVE IN📖 todaywellspent.comSave 10% on your purchase of their science-based daily journal with offer code THEPROCESSCONNECT WITH DAVEinstagram.com/coach_darkhaminstagram.com/theclubhousehongkongTHIS PODCAST IS BROUGHT TO YOU BY THE PROCESS PROGRAMMINGWebsite: theprocessprogramming.comInstagram: instagram.com/theprocessprogrammingEducation: theprocessprogramming.com/coaching-education