The Lies the Coaching Industry Tells About Scaling (and What Actually Works) (Close-Up with Lacey)

We all know trust matters in business. But it’s usually framed as self-trust... trust yourself, back yourself, show up confidently. And while that’s true, it’s not the whole story. In this episode, Jackie and I talk about the kind of trust that doesn’t get nearly enough airtime, and why it's at the heart of everything from pricing and retreat planning to expectation setting and sustainable growth. This one goes deep into what it really takes to lead when you care deeply and still want to scale.   In this episode, you’ll hear: The real truth about retreats that most people won't tell you How a casual comment from Jackie’s assistant revealed a bigger industry-wide truth The hidden power of clear, consistent expectation setting (and why most people skip it) What happens when you change your themes and frameworks too often, even with good intentions Why being sold on what you’re offering matters more than how you sell it The uncomfortable tradeoffs between personalization, pricing, and your own capacity What trusting others really looks like when you're scaling with care and speed   Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website

There’s a version of scaling that doesn’t require self-sacrifice. In this episode, Jackie shares how stepping out of the wrong roles, especially operational ones, is what allowed her to fully claim what she wants most in this season: to prioritize motherhood without stalling business growth. We talk about the emotional maturity it takes to walk away from something you once wanted, the importance of mental bandwidth in a changing economy, and why “back-end work” can become a comfort zone if you’re not careful. If you’ve ever wondered whether it’s really possible to grow a business while choosing yourself… this conversation is proof that it is.   In this episode, you’ll hear: The mindset shift required to walk away from something you once wanted What Jackie’s other business opportunity reveals about hidden tradeoffs in every business model The one move that unlocks true scalability The biggest needle-mover that matters most at this level (that most people won’t do) The way to use AI that no one is talking about The key to navigating a changing economy   Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website

There’s a lot of talk in this industry about scaling with ease, but what often gets left out is the real leadership behind it that is required to run a powerful group or course. The emotional labor. The nuance. The constant clarity and communication it requires when you actually care about your clients' experience. In this episode, Jackie and I unpack what that leadership really looks like. From how “free to free” strategies are working differently right now, to why value doesn’t always equal connection, to the boredom and second-guessing that can creep in when you care deeply. This one’s a reminder that building something great isn’t always about doing less… it’s about showing up more intentionally.   In this episode, you’ll hear: Why “free to free” strategies are thriving right now (and what’s behind that shift) The surprising reason adding more value is killing your sales What to do when you feel bored or disconnected from your content (and what it really means) Why clarity, level-setting, and communication matter more than ever in group programs The balance between listening to your audience and staying grounded in your truth Why courses and group programs are harder when you care (and why that’s a good thing)   Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website

This episode is all about the decisions we don’t always talk about... the tradeoffs, the timing, and the roles we play that either move us forward or hold us back. Jackie and I dive into the kind of support that actually helps you scale, how aligned timing leads to smarter growth, and why stepping into the role you’re meant to lead from changes everything. If you’ve ever struggled with risk tolerance, team structure, or feeling like you’re in the weeds of your own vision... this is your episode.    In this episode, you’ll hear: Why saying yes to one thing always means saying no to another The key difference between team to get things done vs. team that helps you scale The mindset shift that makes you want to invest more in your business How to choose whether to invest time or money (and when it really matters) Why aligned timing is a growth strategy, not a delay tactic The power of staying in your CEO role (and the trap of becoming your own operations manager)   Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website

The coaching industry loves a simplified narrative about scaling: "Hire more support." "Build a funnel." "Go passive." “Detach.” But if you’ve ever tried to grow in a way that actually felt aligned, sustainable, and human you’ve probably realized those strategies don’t tell the whole story. In this solo episode, I’m sharing the truth about what really works when it comes to scaling a service-based business… and the lies that keep so many entrepreneurs spinning their wheels. This isn’t just a takedown of bad advice. It’s a reminder that scaling isn’t about doing less or being more perfect. It’s about building your capacity, making intentional choices, and staying connected to what actually matters.   In this episode, you’ll hear: The 3 biggest lies the industry tells about scaling, and why they’re so tempting Why passive income isn’t as passive as it sounds Where hiring helps you (and hinders you) What most people misunderstand about capacity, nervous system regulation, and momentum Why you’re not broken if scaling feels hard sometimes What actually creates sustainable, compounding growth Whether you’re deep in a launch or quietly refining your foundation behind the scenes, this one will meet you where you are and offer some grounded truth to hold onto.   Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website 

This episode is a deep dive into the pressure so many entrepreneurs feel to “do it all” and the quiet tradeoffs that come with that mindset. Jackie and I unpack what it really means to build sustainably, why momentum can’t carry you forever, and how self-sacrifice often masquerades as strategy. We also explore why ease doesn’t mean you’re not being strategic, and how to make space for slower, more intentional growth that actually matches your goals. If you’ve ever struggled with wanting to scale everything at once, or found yourself minimizing the strategy behind what came easily to you... this one will hit.    In this episode, you’ll hear: Why “doing it all” often creates hidden tradeoffs The cost of self-sacrifice in business (and why it’s not as altruistic as we think) The difference between strategic momentum and reactive hustle How Jackie’s natural strengths were actually strategic, even when they felt easy What to do when your runway runs out and growth plateaus Why slowing down doesn’t mean stalling out   Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website 

This episode is a powerful one because it hits on something so many high-achieving women feel, but don’t always name. Jackie opens up about what’s really underneath her resistance to growth. We talk about what it means to grow without staying in fight-or-flight, how over-responsibility shows up in business and life, and why the “aha” moment doesn’t mean anything without action to back it up. If you’ve ever felt like you know what to do but still have major resistance to actually doing it, this conversation is for you.   In this episode, you’ll hear: • The difference between self-sabotage and self-protection • How over-responsibility shows up in Jackie’s marriage, motherhood, and business • What it looks like to grow from regulation, not reactivity • The one thing every powerful woman needs  • Why the most strategic thing isn’t always “talking strategy” • The truth about what really moves the needle in scaling   Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website

We didn’t record a full session this week, but the 20 minutes we did capture? It is so incredibly important. Jackie’s wrapping her launch, enrolling multiple clients, and back in flow after a long, hard season. But what she shares here isn’t just about the win. It’s about what it took to get there. If you’ve ever wondered what it really looks like to stop spiraling, make strategic moves from self-trust, and create results without the panic... this is the episode. Short. Potent. And the exact medicine so many business owners need right now. In this episode, you’ll hear: The shift that happened before the results came What’s making Jackie's launch feel easier and more connected than ever How anchoring into what’s actually true changes everything during a launch Why slowing down to speed up isn’t just a cute saying, but a meaningful strategy that most people resist The often-overlooked business lesson that is actually our superpower  Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website 

What if the thing holding you back wasn’t strategy, mindset, or execution, but the silent tug-of-war between being “too much” and “not enough”? This solo episode is personal, real, and it’s something I know so many of you are feeling right now. The tension of wanting more- more growth, more income, more impact- while quietly fearing what comes with it. Inside, I’m sharing the patterns I’ve seen in myself, my clients, and the industry when it comes to navigating visibility, success, money, and momentum... especially when it all feels like too much to hold but not enough to satisfy. In this episode, you’ll hear: What most people get wrong about reinvention (and why you’re probably closer than you think) The internal conflict that shows up in almost every scaling phase Why “just show up more” is not the answer, and what to do instead A key question to help you break free from the too much/not enough trap once and for all Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website

Sometimes, the most powerful breakthroughs don’t come with perfect words or big realizations. They come with tears. The kind that surface when you finally say out loud what you’ve been holding onto for too long. That’s exactly what happens in this session with Jackie. She shows up raw and honest, and I know so many of you will see yourselves in her journey. This episode isn’t just about business, it’s about what we crave when everything feels uncertain. If you’ve ever felt stuck in patterns you don’t know how to break, struggled to get your needs met, or just need a reminder that you're not alone in the hard moments, this episode is for you. In this episode, you’ll hear: The thing we have to sometimes give ourselves when we're craving safety and control The one thing we often don't talk about that matters a ton in getting our needs met Healthy vs. unhealthy ways to cope and calm ourselves The trap Jackie is finding herself in that almost every woman can relate to The reframe Jackie (and all of us need) around our businesses to take them to the next level What I'm absolutely in awe of in coaching Jackie Episode LinksJoin my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website